8 Benefits to Investing in a Chatbot Instead of An App

No matter what industry you work in, you need to offer your customers opportunities to interact with your business efficiently. In recent years, many organizations have developed their own apps for this very purpose.
However, apps don’t offer the kind of personalized or conversational service that comes from interacting with an individual. That’s why you should consider developing a chatbot for your company, instead of an app.
Chatbot technology has improved dramatically over the last few years. It won’t be long before bots can authentically recreate the experience of talking to a human. The following are just a few reasons to consider focusing on chatbot development for your business, instead of an app.

You Don’t Need to Convince Anyone to Download Anything

Here are a few of the major downsides of apps:

• Apps take up space on a customer’s device
• They can be expensive
• It’s not always easy to convince people to download your app, especially among the over 2 million available

With chatbot tools, that’s not a problem. You can create your own chatbot that’s accessible via a service your customers already use, like Facebook Messenger.
They’re much more likely to make use of your product if they don’t have to download anything first. According to a recent survey, 56% of current Facebook Messenger users expect to use the platform more frequently in the future, making it a very powerful tool for marketers.

Chatbot Technology Reduces Business Expenses

A strong chatbot solution can theoretically take the place of a customer service representative. By offering your customers this type of chatbot tool, you’ll be able to save money on hiring, while still offering the personalized experience individuals desire from customer service.
This is ideal for any company, but it’s especially smart for startups that need to grow quickly while sticking to a strict budget. Experts already predict that chatbot development will reduce business costs by as much as $8 billion per year by 2022.

Customers Can Use Chatbot Technology More Easily

Although a talented UX designer can build an app that’s intuitive and easy to use, nothing truly matches the convenience of interacting with another person. When customers open an app, they still need to click on the right icons or buttons to access key features. This can get confusing.
Chatbot technology is different. If you want to access a feature, you simply tell the bot to open it. It’s a much more human and conversational experience.
For example, when we developed VICE’s VICELAND chatbot, we made sure one of the key features included was a simply command to access a full show schedule. We also let viewers select their favorite shows, and our chatbot tool then reminded them when that show aired. The entire experience begins with a personal greeting from Action Bronson, one of VICE’s most recognizable hosts.

Create Your Own Chatbot to Help Develop Emotional Connections

Some of the most successful companies in the world, like Apple, brand themselves so well that customers actually develop an emotional attachment to the brand.
While this is possible to achieve with an app, it’s not easy. You need the right combination of intuitive UX and appealing UI to trigger a genuine, strong emotional response in a user.
Meanwhile, a chatbot platform is much more effective in this respect. If you take the time to give your bot its own “personality,” you can create a brand that truly resonates with customers.
Partnering with a chatbot agency will make the process of individualizing and branding your bot even easier. As experts in the field, they understand both how to build the most successful chatbots, and also how to market them effectively as a representation of your brand that encourages customer loyalty.

Bots Can Help You Learn About Customers

A typical chatbot will answer user questions. By keeping track of what types of questions people commonly ask, the chatbot could help you learn a lot more about your customers. This makes it easier to address their needs quickly. Additionally, it helps you optimize your marketing strategy to reach customers in the most effective manner possible. When you understand how to personalize the marketing experience, your campaign is likely to become much more successful.

Building Your Own Chatbot is Cheaper Than App Development

Although quality chatbot development isn’t free, it can be much less expensive than developing an app. Again, services like Facebook Messenger allow companies to host their chatbot technology on existing platforms. Thus, the process of creating your own chatbot takes less time and less money than building your own unique app.
A top chatbot agency includes a self-service chatbot platform, which makes the technology even more accessible, customizable, and affordable. With access to chatbot tools like these, businesses can more easily deploy the technology and begin leveraging the effectiveness of conversational marketing experiences.

The Tech is Improving

Chatbot technology is improving at a very fast rate. More and more organizations are going to embrace this software in the near future as conversational marketing becomes the norm. By developing a chatbot for your business now, you’ll have an advantage over the competition, and you’ll be able to easily implement new features as they emerge.

Your main goal should always be to offer customers the best possible experience at the lowest cost. While an app may have been the ideal solution for the last few years, chatbot development is the wave of the future. Get started on yours now.



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Tips Collection for Make Money with Youtube Network

Make money on Youtube Network is also one of my big revenue channel. In this article, I will summary hundred tips that I see they are useful for me at first, and hope they can help you also. This article will continue being updated day by day, so you can check it regularly.

But before making money on Youtube Network, please check my rule:

More QUALITY VIEWS, More Money

Don’t cheat, don’t fake, don’t trick viewers.

On Page Tips

Those tips are for working with data fields of each video, playlist on Youtube.

Title

• File name: prepare file name on your PC with keyword in name before uploading
• Reliable: explain exactly what you want to say, viewers will trust and share your video
• Include keyword: 1 only.
• Attractive: honest but don’t be bore
• Short: not longer than 70 letters, no more than 13 words
• Include channel name: if the title is still short

Description

• Provide credit links: listing something you used in your video, example: song names.

Tags

• Include channel name: this will help your videos show on related list
• Include keywords: this will help you videos show on competitor’s related list

Thumbnail

• Curious: thumbnail must be from the video content, but choose the one which will make curious on searchers to let them click.
• Same style: it’s better if all videos in a channel use same colors and decoration for thumbnail.

Video Content

• Related with real events: always check trends and events to make a video related with them. Example: if Xmas time, make a video about Santa Claus.
• Related with latest popular video: if you have a video which is successful with views, just follow that video type
• Try every video type: if you have no popular video, just try all video types to find to find the best type with best views for you.
• HD always: include highest quality as much as you can for all videos.
• Must have good sound: audience need to hear everything clearly.
• Let friends check before publish: they will say what thing is really not useful in your video
• Short is good, humor is better, simple is the best: audience have no much time for relaxing themselves and understanding your video.
• Unique: also good if stupid, but nobody did it.
• Focus on topic: don’t say something not related with main purpose of the video
• Don’t be static: even you are explaining about software screen, please move your mouse around to let audience feel that you are “alive”
• Ask questions to audience: may be have negative feedback, but that’s good for traffic.
• Must have brand overlay: insert your site URL or brand logo as overlay to prevent re-uploading
• Place stuff along the bottom: captions, logo, overlay, etc…
• Great videos don’t need to be edited much: if everything is ready to publish or you just need to modify some small stuff, your video is really quality.
• Happy ending: make subscribe button or content bulletin at the end, related videos, … Don’t waste last seconds.

Annotations

• Link to related content: your related video, your website, …
• Link to a part of your video: if you want to skip the content in some cases.

Subtitle and CC

• At least 1 subtitle for 1 language: people can re-up your video but can not steal your cc.
• Add lyrics: if your video is a song.

Off Page Tips

Those tips are for marketing, ideas, workflow and other things out side of video themselves.

Branding, SEO & Marketing

• Connect with your Twitter and Facebook: access Account Settings / Connected Accounts and make sure you connected to all major social networks
• Input channel keywords: Access CHANNEL / Advanced and make sure you input right channel keywords and country.
• Schedule publishing: upload video regularly with stable gap, give people something to look forward to.
• Connect to related communities: put your video link any where people need to watch that kind of content (reply comment, answer questions, ….)
• Make GIF and promote some where: try this https://gifs.com/, then sharing and audience must visit your video if they want to watch the full version
• Share and embed everywhere: special in your own blog, but make sure they are relevant.
• Post a Video Responsive: on your competitor’s and yourself videos.
• Link all your channels together: like, subscribe, show activities, add to favorite, use a common key words … together internal between your own channels.
• Make friendship: with all other useful creators. If you are truly interested with someone’s videos, they will also share your works.
• Finish all information for your profile: logo, banner, bio, watermark, features, … anything Youtube provides to you to input for your profile and channel.
• Reply comments: special for loyal fans.
• Good to be shared: make 10 good videos before promoting your channel around

Ideas

• Parody of a pop song

Useful Links

• Youtube Creators 
• Youtube Year Trends
• Popular on Youtube

To Be Continued …

 

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The very embarrassing #fail I made with MY OWN newsletter

I made a Big mistake.

What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time.

It was bad. No… it was terrible. and I feel like the worst marketer that ever lived because of it. (maybe not the absolute worst, but it felt too close to call.)

Honestly, I am *quite* embarrassed about it.

Everyone subscribing to my newsletter either knows me personally or loves email marketing / making a lot of money. And I am supposed to give advice on how to combine the two (being an email marketing consultant and all). Then I turn around and display the absolute worst example.
So bring out the pitchforks, townspeople!



Trying to redeem myself.. I sat down and wrote a down all ideas I had to start sending again after being away for a long time. It is called re-engagement and it’s a thing. Here are my best, and I think you will like #3 most (because it gives the most value).

1. Ignore that it was a long time ago and just start sending again

That might be a valid option for a company – especially if there is enough other things to highlight. Might get a few strange looks though, as people wouldn’t remember signing up. And get a bunch of unsubscribes. For me, though that would be missing an opportunity to address a common problem amongst email marketers – getting out of touch or on a very low frequency. What is a good email frequency anyway? (It won’t be 6.21 emails per week for me).

2. Start building anticipation for next emails

This is actually quite good. Step over the past and look at the future, there is a lot coming up. Because if someone is opening the email they are already “re-engaged”, in part. As X (still have to look up who said that, who was that again?) says “Your goal for your newsletter is to make them open the next one”.

So what is there to look forward to? There are plans for:
* Offering more email marketing whitepapers through this site (!)
* Some very cool start-up tactics you can use for your email marketing.
* Send an invitation to take a trip around the world with me.
* Online email testing and optimisation Masterclass.
* How I gathered more than 500 new opt-ins in 3 minutes. (yes, that is more than 2 per second)
* New, unique research and stats on consumer email behavior.
* An article on Augmented reality and email
* Next to helping you select email and automation software, also giving some pretty hefty discounts on them.

At the same time, you want a “teaser” to be more than a flat announcement of what is coming up. And there is more than enough to share from the last months…. so

3. Give the Best of what you got, a reverse we missed you.

This is the reverse of a “We missed you” type reactivation email. Create an email with the articles they have missed. Sort of like a “best of” album. Of course, you have to have a few best of articles up your sleeve. Not like the best of would actually be just one song (called Ice Ice baby). I like the idea of overloading subscribers with value.
 


So here are the great articles and resources you probably missed:
The ultimate marketing automation guide

This pretty awesome collection of 60+ full-length articles with the answers to Marketing Automation Questions you never knew you had.
How to grow a resilient email list 

and Email marketing and Branding (both at SAP)

Outlook & Interview on what is next for email marketing (at MailUp)

Driving Maximum Customer engagement (at Sleeknote)

Email customer journey success (at Pipedrive)

Radical article on email segmentation
 
Want more? Ok, but these aren’t my own. (but I wish they were)

http://www.emailaudience.com/psychological-hacks-better-email-marketing/
https://blog.chamaileon.io/email-newsletter-design-best-practices/
https://blog.autopilothq.com/warmer-funnier-personable-copy/

 

4. Do a mea-culpa and explain why

There wasn’t actually any good reason to not send any mailings for me (and most people), to be honest. It is not like sending a newsletter takes a lot of time to create. Pam can write a newsletter in 90 minutes. The problem wasn’t content either. I have been publishing content, blogs and articles.
But most importantly – I think Nobody is actually going to care about the reasons and fake rationalization, next to a “I-feel-so-bad-for-you-shared-emotion” so that is a terrible idea.

 

5. Set low expectations – retroactively

Setting lower expectations will allow you to wow your audience. But does that work with frequency as well? Something like: The new normal is one email per year, haven’t you heard? Chris Penn does this with his “Almost timely newsletter” – I think that is quite a great name. But shouldn’t you set expectations beforehand? Turns out you don’t. But my intention is not to lower expectations, that would just be an excuse for lagging.

6. A reference to fact that I was thinking of sending my newsletter, personalised

Something like (a photo of) a ridiculous long to-do list or even an email marketing bucket list.
Another idea would be a dynamic image with their own name on it, inside the email, post-it on the wall next to my desk.

 

7. Make the whole email with articles about re-engagement

That would be pretty meta, and I kind of like the idea. There are quite some good articles about re-engagement, mostly showing examples.

You can check out:
the Monks
the GetVero
the Myemma
the PostUp
the SendLane
that plays to the point, you are able to create a very good newsletter through curated content.

8. Segment and conquer

To make the message better, more impactful, we could look at how to best make use of email marketing segmentation . So if I am talking about the lack of sending newsletters/reactivation the power-play would be to only select the people that didn’t interact with for a while. So, for instance, they just signed up the other day, there wouldn’t be any “noticeable problem” and could send a different email.

But also engagement on social or website would count. So that can be seen as an eRFM. Engagement, Recency, and Frequency, Monetary value and interactions on other sites with articles or meeting them at a conference. If it was for a company, interaction like purchases (the monetary) would work. The other side of the coin: Just be inclusive and make the content of the email interesting for a bigger group

9. Offer a bribe

This seems to be a trend in marketing, bribing people into liking you (again) or at least try to. I don’t know. What would it take to make you happy?

10. Ask for a re-opt in

That would just be silly. All the addresses are double opt-in and the moment someone is actually opening the email, they are already – partially – engaging with your email. The re-optin would be a consideration if you were planning to say goodbye to a part of your email list. Like a Hail Mary message and/or if it needed to be vetted because quality is a concern. Nope. Definitely on my list of email marketing no-no’s.

11. Write down all the ideas I had and make it into a blog post, then mail that to my list

See what I did there?



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The Best Websites To Find Affiliate Programs That Pay

Here’s some really good news for anyone who wants to earn a living online…

It IS possible to make money online selling someone else’s products.

And it’s possible to do this through email. No need for a website and complicated setups. How? It’s called affiliate marketing. And it is a goldmine!

I know this because affiliate marketing is how I got my start in online business. And it made me millions.

First thing’s first…

What Is Affiliate Marketing?

Affiliate marketing is a really simple concept. It involves one person selling a product for someone else and receiving a commission for that sale. That’s it. Simple, right?

The concept of referrals has been around for a long time—known in the past as word of mouth. But back in the pre-internet days, there was no real way to track referrals to a business. Unless you worked for a specific company and sold their products, there was no commission.

The result? The average person was not compensated for making referrals. Someone could have spent their whole life raving about a specific shoe brand, maybe making millions of dollars for the company, while never earning a dollar themselves.

But now there is a way to track those referrals!

These days, anyone can be compensated by recommended certain products and referring customers to brands. And that opens up a whole new realm of possibilities!

How Do Affiliate Offers Work?

Today’s internet technology makes it possible to easily track referrals.

An affiliate refers someone to an online product and receives a commission when that person buys the product. That’s all there is to it. It is a win-win scenario for everyone involved.

Affiliate offers are run on such a simple system. Once someone signs up as an affiliate, they are assigned their own unique tracking link or affiliate link. And this link is the key to making commissions.

The tracking link can be placed in ads and on the person’s blog or other websites. Whenever someone clicks on the link, they are taken to the product’s landing page. If that customer buys the product, it gets traced back to the affiliate and that affiliate gets the commission.

For example, if I sign up as an affiliate for a weight loss product, I will receive an affiliate link. I can then put that link on my blog. I can also create Facebook or Google ads to promote that link.

And every time someone clicks on the link and buys the product, I will make a commission.

This commission can be as high as 60% to 80% of the sale. And I haven’t even done any work to get that money, other than posting a link!

Affiliate Marketing As a Business Model

Affiliate marketing offers amazing flexibility.

It is possible to run an affiliate marketing business on its own with great success. I’ve done it. So I know from firsthand experience.

Affiliate marketing can also supplement an existing business. It offers a great way to provide offers to subscribers and customers aside from the central offerings of a business.

And here’s the best part…

Affiliate marketing can go hand-in-hand with email marketing. I personally believe that email is the best medium for affiliate marketing.

To run a successful affiliate marketing business, here’s a simple, surefire strategy:

• Build a list
• Provide content
• Promote affiliate offers

I have been doing this for over a decade. In fact, I started out as an affiliate marketer, long before I got into digital publishing. I studied the very best marketing strategies out there and I brought them together to build my own business.

And I did it ALL through email!

I made millions of dollars. And it was at that point that I realized I could help others achieve internet marketing success.

And that’s when I started creating my own digital products. I already had the email lists built. I already knew how to attract subscribers. I turned those lists from my affiliate products to my own products. And eventually, I founded Lurn, which is the culmination of all of it.

But in order to have a successful affiliate marketing business, it is important to truly understand affiliate marketing.

And a crucial part of this is knowing how to find good affiliate offers…

What To Look For In An Affiliate Offer

There are hundreds of thousands, maybe even millions of affiliate products out there. They are spread out across dozens of niches. When deciding what to promote, it is necessary to narrow this down.

First, choose a profitable niche. Some niches perform better than others, and the key to success is to choose a winning niche. These include niches such as:

• Weight Loss
• Fitness
• Personal Development
• Dating
• Survival
• Finances
• Hobbies

And a lot more.

Once a niche is chosen, it is time to choose an affiliate offer. But, how do you know if an offer is a good one?

The first thing to consider is the price point of the offer.

• Low-ticket – Between $1 and $97
• Mid-ticket – Between $97 and $700
• High-ticket – Over $700

Determine which price range the product falls into. Different strategies are required to sell each kind.
The more expensive the product, the more that has to go into the sales process… More time, more value provided and more relationship building with potential customers.

For example, with low-ticket offers, simply sending out a promotional email can be effective. But with a higher ticket offer, a lot more has to be done. I even recommend affiliates do their own webinars for higher ticket offers. Doing that was a big key to my own success early on.

And with any offer, remember that good copy is absolutely crucial!

Over the years of building my email affiliate business, I learned that promoting a mix of these different types of offers works best.

Only promoting low-ticket items means limiting the amount of money earned. Only promoting high-ticket offers means alienating subscribers who can’t afford them. But promoting one of each type of offer every month produces the best results.

When looking for the best affiliate offers, it is necessary to get as much data as possible. Does the product sell well? Is the commission good? Here’s what to look for:

• Conversion rate (Gravity on ClickBank)—How well the product is selling
• Commission—Should be at least 60%
• Quality of the sales page—Length/quality of copy and how it compares to competitors

It is also important to assess the market.

Determine whether there is a lot of affiliate competition. Believe it or not, the more affiliates promoting the offer, the better. Competition is a good thing! It shows the market is hot and that people are buying.

Also, check out market and niche keywords to make sure there are a lot of solid search terms. Every market has terms and phrases that people are actively seeking out. Use these in your copy.

Of course, all of this data is important. But what people think of the offer is just as important.

Are there product reviews or testimonials? What do people have to say? If others don’t like the offer, there is no point in selling it. But if people who have bought it are raving about it, that’s a great indicator. There’s a good chance that sales will go through the roof.

The next step is to sample the product. Remember that when an affiliate is promoting a product that is inferior, their customers will come back to that affiliate if they don’t like the product.

Test the product out! It is far easier and more honest to promote a product that has been personally tried and tested.

A good affiliate offer will be consistent with the affiliate’s brand and overall message.

If the brand’s message is natural health, for example, then an affiliate offer for a pharmaceutical drug wouldn’t fit. And it likely won’t appeal to that affiliate’s subscribers.

Once good affiliate offers are identified, the next step is to determine where to find them…

The Best Websites To Find Affiliate Offers

Finding affiliate offers really isn’t difficult.

There are so many sources out there for affiliate offers. It’s simply a matter of searching through the options. Then select the best ones based on niche, branding and personal preference.

Here is a list of the best places to find great affiliate offers. Just keep in mind that some of these are third-party affiliate companies and others are companies that control their own affiliate program.



ClickBank

ClickBank is one of the largest and oldest online retailers and affiliate programs. Affiliates can promote physical and digital offers in a wide range of niches. And with over 6 million product offers and 200 million customers, the affiliate opportunities are incredible.



JV Zoo

JV Zoo is another popular affiliate platform with a focus on information products. They offer detailed data, making it easy to choose good products. This includes when the product was launched, the price, how many sold, the commission, and the percentage of sales that were refunded.



CJ Affiliate

CJ Affiliate used to be Commission Junction. This is considered to be the largest affiliate platform around. Most major retailers use CJ Affiliate and they reach millions of consumers.



OfferVault

OfferVault is a free service that provides over 61,000 CPA (Cost Per Action) and CPC (Cost Per Click) offer in one place. These offers can be searched and sorted based on a number of filters, such as category, payout, and when the offer was last updated.



Click2Sell

This is a digital and physical product retailer and affiliate platform that is easy to use. It’s a relatively small network, so the range of products to promote is limited. However, the signup process is quick and easy and commissions are as high as 95%.



CommissionSoup

CommissionSoup is an affiliate network that has been around since 2000. They offer great tracking features and reporting for CPA, CPS (Cost Per Sale), and CPL (Cost Per Lead).



ShareASale

For 15 years, ShareASale has operated strictly as an affiliate marketing platform. They have a great reputation and their technology is renowned. They also have 4,000 merchants, of which more than 1,000 are exclusive to ShareASale.



FlexOffers

FlexOffers is another dedicated affiliate platform that has been around for over 10 years. They are focused on the digital publishing industry. So this is ideal for affiliates that want to promote information products.



Avangate

Avangate is a digital commerce retailer that has a great affiliate program. Their service is cloud-based and is centered on SaaS, software, and service companies.



AdCombo

This is a CPA marketing platform. They have their own affiliate technology that allows affiliates to create customized ad campaigns.



AffiBank

AffiBank is a third-party affiliate platform that offers numerous product categories. The majority of the offers pay 75% on commissions. Plus, they have their own in-house affiliate tracking system.



AvantLink

AvantLink is an affiliate platform dedicated to technology products. They bring developers together with merchants and affiliates. And since their focus is on technology they are leading the way in affiliate technology.



Rakuten

Rakuten used to be Buy.com. It has landed in the top three eCommerce companies with more than 90,000 products and over 18 million customers. And Rakuten offers the ability to effectively optimize and customize offers.



Amazon Associates

Amazon handles its own affiliate program. And since Amazon is the largest online retailer, the affiliate opportunities are amazing. Affiliates can choose from over 1.5 million products to promote. However, the commissions—at 4% to 9%—aren’t nearly as good as some other affiliate programs.



eBay

eBay has been around for more than 20 years. It is one of the largest online retailers and has a great affiliate program. This program includes the ability to easily track and report affiliate sales.

More Ways to Find Affiliate Offers

The above list of affiliate programs offers an impressive selection of niches and affiliate offers. But there are a few other great ways to find good affiliate offers too!

Private Affiliate Programs

Some businesses or online marketers have private affiliate programs. To find these, simply go to Google and search for “Your Niche + Affiliate Programs.” Then go through the search results and contact the ones that look good.

Many of the top products in every niche have their own affiliate programs. These can be great ways of making money as an affiliate marketer.

Blogs & Newsletters

Another good way to find good affiliate offers is to browse through blogs and email newsletters and see what they’re promoting. If respected blogs and newsletters are promoting it, it is probably worthwhile.

This is especially the case if the same ones pop up in more than one place. Remember, other people promoting offers is a good sign!

Facebook

Affiliate groups can be found on Facebook! These are great sources for affiliate offers. Join those groups and find out what they are promoting.

Forums

There are forums, such as Warrior Forum, that are specifically dedicated to affiliate programs and offers. Check them out, ask questions, and find offers and ideas. There is no need to completely reinvent the wheel.

Once the best affiliate offers have been identified, the next step is to promote them and start earning commissions.

Promoting Affiliate Programs

Finding the right affiliate offers is just the beginning. Next comes promoting them. But putting out ads that lead to the sales page is not the only way to do it. In fact, it’s not the best way to do it.

There are actually quite a few ways to promote affiliate offers. Let’s take a look.

Email Marketing

Promoting to a list of email subscribers is one of the most effective ways to promote affiliate offers.
This is a highly-targeted audience. They found the email list and subscribed to it because they were looking for something specific.

Plus, these people are on the list because they chose to be. They are giving their permission to market to them. There is no better audience.

Email marketing allows marketers to communicate directly with people who are already interested. Does it get any better than that?

High-End Products

As I said before, promoting high-end products requires going the extra mile. People are being asked to part with a lot of money. This means the offer must be very valuable and the connection with the audience must be deep.

To gain their trust and provide value, market via video or webinars. This will accomplish the following:

• It makes the connection with the audience much more personal.
• It helps build a relationship with the audience.
• It makes the audience more trusting.

Offer bonuses with the product to increase the value of what the consumer is paying for. Examples of bonuses include free reports, an extended guarantee, or another product that compliments the product being promoted.

Reviews

Write a review of the product and attach the affiliate link. A review blog is ideal for this. As time goes by, the blog with gather a following. When a review is posted, along with the affiliate link, people will buy. Just make sure the review is an honest one.

The good thing about reviews are that they can be both valuable content and an endorsement. This is a good recipe for affiliate sales.

YouTube Videos

People love videos. This is such an effective way to engage with consumers and create a personal connection. Videos can be used in a couple of ways:

• A video is a great way to do a product demo. Showing the product in action will help people understand its value. It will show them how it can improve their lives. Then place the affiliate link in or below the video and watch the sales roll in.
• A video is also a great way to promote an offer by presenting information on something related to the product. This could be research, a personal story, or something else that is connected. Reveal to the consumer how the product can help them.

Get creative. There is an infinite number of ways to promote affiliate products. And it is highly recommended to use more than one method. With different avenues of promotion, sales will increase.



Affiliate marketing is a great way to earn passive online income. It’s also a way to supplement the income of an existing online business. Affiliate marketing offers flexibility and endless possibilities.
And it is available for ANYONE to take advantage of. All for pennies on the dollar.

Selling someone else’s product has never been easier. The key is to find the best products in the most profitable niches. Then, search out the best affiliate programs and find other creative ways to promote those offers.

And for the ultimate in success—pair the promotion of those affiliate offers with email marketing. This truly is a winning combination.

There is no limit to the success that can be achieved through affiliate marketing. And we want to help!

We’re offering a FREE Digital Bootcamp.

Face it. It’s difficult to find success by just stumbling around solo. It takes a lot of time, energy and trial and error. That’s why the best approach is to learn from people who have actually done it. And that’s what we’re here to do.

In this FREE Digital Bootcamp, we’ll give you the best strategies and specific systems to make money with affiliate marketing. Ready to succeed?

Sign up below!

I’ll see you there.

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Pay-Per-Click: 8 Reasons to Try PPC Advertising

As an online marketer, your ultimate goal is to reach online users and promote your products or services, right?

Ideally, you want to achieve this in a quick and painless manner, all while remaining cost-effective.
Now, there are tons of traffic strategies out there and sometimes it can be hard to know which one fits the bill. That is where pay-per-click (PPC) advertising comes in.

PPC is basically when you (the advertiser) pay your host (the publisher) each time someone clicks the ad being displayed on your behalf.

Whether you are aiming to connect with users via social media, search engines or other content sites viewers, PPC is a great way to target a new audience and enhance your overall marketing efforts.

Check out these 8 reasons to try pay-per-click:

1. Get results quickly

It’s no surprise that everyone wants instant results when it comes to their marketing efforts.
PPC is a great strategy to expedite those results.

Quick turnaround is one of the most distinguishing differences between organic and paid searches.

The reason being is that organic positioning is extremely time consuming. You have to build up your pages, fill in your content, integrate keywords and phrases, share the content, develop high quality backlinks and then you might see your rankings increase.

Once a PPC campaign is set up and properly optimized, this advertising strategy can shoot your website to the top of the list, and fast!

Plus, publishers like Google reward the highest quality ads (not just whoever paid the most), making this especially worthwhile for businesses that are just starting out and need a quick boost. Of course you still need to design and implement your campaign effectively, but with PPC, you’re basically paying to get bumped to the front of the line.

2. Reach more people

Regardless if you’re just starting out in the digital world, or you already have a great online
reputation, PPC advertising is something that can help you expand your audience by reaching even more people.

Internet users today don’t want to be bothered with intensive searches, or be forced to dig through pages and pages to find you. That’s why implementing a PPC campaign can help you increase your traffic tremendously!

Efficiency is key in the world of digital marketing and most people don’t have the time or patience to get past the first page of search results. However, when utilizing PPC your ad gets bumped to the front of the line, allowing it to be showcased in an easy-to-see spot.

When your ad is visible above all of the others, potential customers are that much more likely to choose you over the competition:

This is crucial for anyone looking to expand their influence and gain more customers. If either of those sound appealing to you, PPC advertising may be a perfect fit for you!

3. Target the right people

Paid advertising doesn’t just allow you to reach more people. With proper deployment of this strategy you can actually tailor your audience to a specific group of people you’d like to connect with.

In order to maximize the results, you should use targeting options wisely, especially when it comes to custom audiences within Google AdWords and Facebook.

Narrowing down the audience criteria will allow you to showcase your ads only to the people that matter, i.e. the people who may actually be interested in your products or services!

Options such as demographic, location, interests, behaviors and even an exclusion of any or all of those things will help refine the group of users you’re targeting online and as a result, you’ll increase the efficiency of your ads which ultimately leads to better conversion rates!

4. Only pay for actual clicks

Another reason PPC advertising is so appealing has to do with the financial investment itself. You know exactly how you’re spending your money, as opposed to different advertising models where the destination of funds may be a bit more vague.

With PPC, you simply pay when the person interested in your products or services clicks on your ad. It’s that easy.

This click model (vs an impression model) means that you aren’t just paying for the view, but instead getting another level of marketing entirely. Any investment you make is based on real people who not only saw your ad, but were so enticed by it that they actually clicked.

Most importantly, you are only paying to specifically target the users with the most buying potential and therefore it makes calculating your return on investment a breeze!

By implementing a tool like ClickPerfect,  you can track your results while comparing your advertising budget to your conversion value. This is extremely helpful, as it will give you an insight as to which ads are giving you the best return on your investment.

As you start seeing tangible results, you can then in turn continue increasing the advertising budget to broaden your reach even more!

5. Full control over your costs

Budget settings makes most PPC platforms quite flexible and allow you to adjust spending to your own specific needs.

One thing you should know when setting up a budget is that many publishers work like an auction. This means that the cost of the campaign varies depending on campaign bidding for the same keywords.

Most platforms let you to set up payment limitations, that way you always pay the lowest amount when bidding. You also have the ability to set up a spending limit so you won’t be charged over that set amount.

Having a very specific business niche combined with a little luck might allow you to get some campaigns for a very cheap price!

6. Leverage different ad types

Another reason why PPC advertising is a strategy worth trying out is the diversity when it comes to different types of ads that are available. From social media, to search engines, to content sites – you can hone in on a ton of different ad campaigns.

Do you want to raise awareness of your brand? Increase sales for a specific product? Share details for a specific event? Re-market to previous customers?

Whatever the end goal may be, PPC allows you to select the ad specific to your business, allowing you to achieve results quickly!

7. DIY

Online marketing is no longer reserved for big companies and industry experts. A do-it-yourself approach is now being utilized by newbies, small business owners and seasoned veterans alike.

Platforms like AdWords and Facebook include plenty of instructions and online tutorials to help you set up your ads. Anyone with a little bit of drive and internet access can easily start a PPC campaign to promote their business!

One important thing to remember is that PPC advertising does require some skin in the game and you need to come prepared to do some trial-and-error marketing if you are just starting out. Get familiar with the rules and learn how to successfully manage a campaign in order to get the best results.

Remember that using a click tracking tool will come in handy here as you’ll need to run tests, monitor, compare data and alter the settings accordingly to stay on top of your game.

8. Grow your business

All of the aforementioned best practices we’ve discussed here are oriented towards growing your business and enhancing results as quickly as possible!

If your budget is tight, and you need to see quick results? Try PPC.

If branding and recognition is something you want to improve, a PPC advertising strategy is recommended.

If you’re looking for targeting options and fully manageable costs? Yup: PPC.

Make sure to set goals, optimize your campaign before implementing, and be prepared with tools in place to track your progress, and pay-per-click may just work for you.

Armed with this information and a tool like ClickPerfect, you’ll be able to see results faster than ever before!

Over to you! Have you used PPC advertising before? What is your experience with this strategy?
Share your thoughts in the comments!

And, don’t forget to like and share this article to help spread the Word.



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