Digital Business Mastery: Video Content Plan

Make money on Youtube Network is also one of my big revenue channel. In this article, I will summary hundred tips that I see they are useful for me at first, and hope they can help you also. This article will continue being updated day by day, so you can check it regularly.

But before making money on Youtube Network, please check my rule:

More QUALITY VIEWS, More Money

Don’t cheat, don’t fake, don’t trick viewers.

On Page Tips

Those tips are for working with data fields of each video, playlist on Youtube.

Title

File name: prepare file name on your PC with keyword in name before uploading
Reliable: explain exactly what you want to say, viewers will trust and share your video
Include keyword: 1 only.
Attractive: honest but don’t be bore
Short: not longer than 70 letters, no more than 13 words
Include channel name: if the title is still short

Description

Provide credit links: listing something you used in your video, example: song names.

Thumbnail

Curious: thumbnail must be from the video content, but choose the one which will make curious on searchers to let them click.
Same style: it’s better if all videos in a channel use same colors and decoration for thumbnail.

Video Content

Related with real events: always check trends and events to make a video related with them. Example: if Xmas time, make a video about Santa Claus.
Related with latest popular video: if you have a video which is successful with views, just follow that video type
Try every video type: if you have no popular video, just try all video types to find to find the best type with best views for you.
HD always: include highest quality as much as you can for all videos.
Must have good sound: audience need to hear everything clearly.
Let friends check before publish: they will say what thing is really not useful in your video
Short is good, humor is better, simple is the best: audience have no much time for relaxing themselves and understanding your video.
Unique: also good if stupid, but nobody did it.
Focus on topic: don’t say something not related with main purpose of the video
Don’t be static: even you are explaining about software screen, please move your mouse around to let audience feel that you are “alive”
Ask questions to audience: may be have negative feedback, but that’s good for traffic.
Must have brand overlay: insert your site URL or brand logo as overlay to prevent re-uploading
Place stuff along the bottom: captions, logo, overlay, etc…
Great videos don’t need to be edited much: if everything is ready to publish or you just need to modify some small stuff, your video is really quality.
Happy ending: make subscribe button or content bulletin at the end, related videos, … Don’t waste last seconds.

Annotations

Link to related content: your related video, your website, …
Link to a part of your video: if you want to skip the content in some cases.

Subtitle and CC

At least 1 subtitle for 1 language: people can re-up your video but can not steal your cc.
Add lyrics: if your video is a song.

Off Page Tips

Those tips are for marketing, ideas, workflow and other things out side of video themselves.

Branding, SEO & Marketing

Connect with your Twitter and Facebook: access Account Settings / Connected Accounts and make sure you connected to all major social networks
Input channel keywords: Access CHANNEL / Advanced and make sure you input right channel keywords and country.
Schedule publishing: upload video regularly with stable gap, give people something to look forward to.
Connect to related communities: put your video link any where people need to watch that kind of content (reply comment, answer questions, ….)
Make GIF and promote some where: try this https://gifs.com/, then sharing and audience must visit your video if they want to watch the full version
Share and embed everywhere: special in your own blog, but make sure they are relevant.
Post a Video Responsive: on your competitor’s and yourself videos.
Link all your channels together: like, subscribe, show activities, add to favorite, use a common key words … together internal between your own channels.
Make friendship: with all other useful creators. If you are truly interested with someone’s videos, they will also share your works.
Finish all information for your profile: logo, banner, bio, watermark, features, … anything Youtube provides to you to input for your profile and channel.
Reply comments: special for loyal fans.
Good to be shared: make 10 good videos before promoting your channel around

Ideas

Parody of a pop song

Useful Links

To Be Continued …

Source

Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business.
Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.
Statistics are great, but how do you make them work for you? Let’s take a look at how to create a video marketing strategy with five easy steps.

Step 1: Figure out your content

Whenever I’m on stage at a business event, I always ask the audience to close their eyes and envision their ideal buyer: gender, age, race/ethnicity, location, lifestyle, and more. This mental exercise is the beginning of building a buyer persona, and it’s critical to developing the right content for your audience.
Your buyer persona is your “true north” when navigating your video marketing content strategy. Everything you script, film, and upload should speak to your buyer persona. The content needs to answer his or her questions, resolve pain points, and provide targeted calls to action.
The buyer persona will also determine your brand’s tone, which is very important when recording your videos. Will you be fun and entertaining, or does your ideal buyer prefer a serious, more professional approach? Ultimately, nothing is set in stone, and you’ll be able to adapt the message and tone in your video marketing strategy as you start publishing.

Step 2: Outline your video content plan

They key to outlining the content in your video marketing strategy is to look at a calendar and determine your content schedule. How many videos do you plan to publish and at what frequency? Can you cover one video a week, or does two videos a month make more sense?
Once you figure out your content schedule, you’ll want to diversify the types of videos you offer. In fact, there are many types of content from which you can choose:

Educational videos
Entertaining or humorous videos
Practical or how-to videos
Behind-the-scenes videos
Tips and tricks videos
Interview videos
Recorded webinar videos
Product explainer videos
Customer testimonial videos
Case study videos and more

When starting, choose two or three types of videos and create a bullet list or spreadsheet with proposed topics, a brief outline, and estimated length of the video. Keep in mind that videos up to 2 minutes long tend to get the most engagement. You also want to make sure that each video has a specific call to action for your viewers like subscribing to your email marketing contact list, calling your office, or purchasing a product on your ecommerce storefront.
After planning out your video content, you need to figure out how you’ll publish your videos. Will you increase the authenticity by filming live video on a platform like Facebook or YouTube, or would you prefer to record, edit, and upload your final product to ensure perfection? Of course, there are benefits to both, but it all depends on your audience and message.

Step 3: Divide and conquer

Once you finalize your content strategy and publishing platform, you’ll need to delegate tasks to get the videos recorded. Assuming you have a team to help you, critical tasks will include:

Writing scripts or talking points
Setting up lighting and/or green screen
Recording the videos
Editing the videos
Uploading the videos

If you are a one-person crew, you can still make your video marketing strategy a reality, but you’ll need to plan and schedule these different tasks. From experience, I recommend blocking out a considerable amount of time (or using your invaluable weekend time) to prep and record in batches.

Step 4: Upload your video content

Once you’ve recorded and edited, you are ready to upload your video content. It’s important to note that you won’t need to edit or upload your videos if you are filming live. During a livestream, the video simply plays for your audience, and on certain platforms, you have the ability to upload your live video for others to watch later.
If you are recording, editing, and uploading your video content, then you’ll want to choose an appropriate platform: YouTube, Facebook, or Vimeo.

YouTube
YouTube is the second-highest trafficked website in the world with over a billion users and more than 500 million hours of video content watched daily. YouTube is also owned by Google, so you are feeding content directly into the world’s most popular search engine, which provides an SEO benefit.
Here’s an example of a “how-to” video we uploaded to YouTube to show viewers how to create a great real estate email marketing template.

Facebook
Uploading videos to Facebook is advantageous if you have a substantial following on the social media giant. In fact, when compared to YouTube links, native videos on Facebook have 10 times higher reach. In essence, Facebook wants to reward you for uploading your videos to its platform.
Here’s an example of an educational video we added to the BJC Branding Facebook page all about why you should use email marketing.

Vimeo
Vimeo is not as popular as YouTube or Facebook, but its affordable paid subscriptions allow you to upload and customize your videos for placement on your website, landing pages, or email campaigns. A paid subscription removes ads and suggested videos after your clip ends. At BJC Branding, we opted for a paid Vimeo plan, so we could upload video content to our website and share via email marketing.
Here’s an example of a “tips & tricks” video we added to the BJC Branding website about creating Facebook Ads.
Notice how we spotlighted this same video in our recent email newsletter:

Step 5: Keep an eye on your metrics

So, you’ve envisioned your audience, fine-tuned your messaging, planned your content, recorded your videos, edited to perfection, and uploaded to the appropriate channels. As they say, “If you’re not measuring, you’re not marketing,” so it’s important to keep an eye on your metrics.
To help further develop your video marketing strategy, you want to look at metrics like:

Total views
Clickthrough rate (on email or social)
Conversion (on landing pages or website)
Social media engagement
- Likes
- Shares
- Comments
- Retweets

Once you collect the data, you want to analyze it to make informed decisions on your future videos.
If videos have a high number of views but no engagement, then you touched on the right topic, but maybe your tone or messaging was off.
If videos have a high level of social media engagement, then your audience is telling you they want more of the same. If you see high levels of engagement, but your conversion rate is low, then maybe you need to bolster your call to action.
If videos don’t have many views nor engagement, then you want to find new ways to promote the video like social media posts or dedicated email campaigns. If, after a second round of promotion, your video metrics remain stagnant, then revisit your buyer persona and reconsider your video topics.
Again, pay attention to those numbers before you spend the time and resources to record your next set of videos. Measuring and analyzing will help you make a greater impact on your audience.

Get started

If you have a smartphone, you can get started on your video marketing strategy. You don’t need an expensive camera or a Hollywood crew behind the lens. You simply need to follow the five steps above and know that as awkward as it feels at first, it will help you grow your business in the end. Break a leg!

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Sunday, 12 November 2017

Tips Collection for Make Money with Youtube Network