In an ever-changing digital marketing market, success in business can sometimes depend on what you do or don’t do online. This article will share you some simple digital marketing guides.
1. Harness the Power of Digital
BE SEARCH ENGINE OPTIMIZED
Allow your customers to find your website with just a few
keystrokes. With solid search engine optimization (SEO), your website
will be discover-able, and you can even cut down on paid search engine
marketing costs.
Follow our SEO topic and make do everything you need ASAP.
MAXIMIZE YOUR IMPACT ON MOBILE
The age of the desktop is quickly becoming a thing of the past. Our
mobile devices have become our communications hub, our diary, our
entertainment portal, our primary source of media consumption, our
wallet, and our gateway to real-time information. Market accordingly.
To optimize your impact with mobile users, you should:
- Verify that your website and blog are responsive across all devices.
- Think about the mobile user’s journey and tailor a digital experience to match.
- Test your email templates across multiple devices to ensure your message is accessible by all mobile users.
Start with Sneeit responsive testing tool to verify the strength of your website.
GROW YOUR AUDIENCE WITH CONTENT
1. What’s your end goal? For content marketing, this means a library of content that will attract new customers by reflecting your business’ authority and expertise.
2. What content do you already have at your disposal? Take stock of what you already have. Chances are, you’ve got a wealth of owned content to work with. Social posts to LinkedIn, Facebook, Twitter, and Instagram all count. Here are some places to start looking: Emails, blogs, videos, audio recordings, photographs, interviews, tech support logs and conversations, knowledge bases, product instructions, community forums. Now, develop categories of content, and organize your content within them to see what you really have.
3. What new content could you create? Now that you know what you already have, think about what’s missing. Some businesses naturally lend themselves to certain kinds of content. What types of content naturally suit your product or service? Where could you create content that would add value for your customer?
4. Where would you distribute the content? A distribution plan for your content is key to your success. Where would people be looking for content you produce? Social posts, blog exchanges, and email signatures are all places you should consider in your content distribution strategy. Get inspired, and learn best practices on content marketing: Watch this video!
AMPLIFY YOUR EVENTS, DIGITALLY
While this is a pro-digital guide, we never underestimate the power
of in-person, event-based marketing. To ensure your events are a
success, take advantage of these readily available digital tools:
- Use events organisation tools like EventBrite to organize, promote, manage, and track your events.
- Make your event sharable across channels. Promote via email marketing, by tweeting about it, and by posting it as an event on Facebook.
- Create a paid Facebook campaign to target an audience with an affinity toward the topic of your event.
Download the Event Planning 101 Toolkit.
SET UP ANALYTIC TOOLS TO MEASURE SUCCESS
The beauty of digital marketing is its ability to be measured. As
such, the foundations of successful digital campaigns includes tools in
place to measure, dissect, and analyse their results. Proper metrics
will give you insight into the returns on your investments and help you
make decisions about what to keep — and what to lose.
Luckily, channels such as search engines and social media platforms make it easy to set up small, low-risk experiments with immediate results.
Get started with these three steps for building an analytics toolkit.
Luckily, channels such as search engines and social media platforms make it easy to set up small, low-risk experiments with immediate results.
Get started with these three steps for building an analytics toolkit.
2. Tools to Optimize Your Work
Now, let’s take a look at the tools that you should consider using
to operate with top efficiency. Download / apply the below apps
immediately to increase day to day productivity:
- Trello, a visual, cloud-based project management tool.
- Evernote, to organise your to-do lists and take notes and then access them from anywhere via mobile app, tablet, or desktop browser.
- Dropbox Business, for the convenience and mobility of collaborating on your files whenever and wherever.
- Slack, for real-time messaging between teams internally and externally to replace emails with live conversation.
- Sunrise Calendar, to keep all of your events and calendars in one place.
- Qwilr, so you can turn your documents into easily shareable web pages with the click of a button
3. Never Stop Learning
The above guides can help you for a while but the world of digital
marketing is constantly changing. You’ll want to stay knowledgeable and
ride the waves as they come.
HAVE A WORKING KNOWLEDGE OF FRONT-END WEB DEVELOPMENT
Your website is arguably one of your most important business
assets. You don’t have to code on your own (although plenty of business
owners do), but you should have a working knowledge of front-end web
development so you can have meaningful conversations and make informed
decisions with those who do handle your website.
KEEP UP WITH THE DIGITAL WORLD
Stay current with customers and employees who are increasingly plugged in.
- Register for a free Basic Account with PSFK, and gain access to innovation news from the worlds of advertising, design, tech, and retail.
- Subscribe the Sneeit blog for your daily dose of marketing tips.
- Sign up for Panda, a news-feed dashboard for designers, developers, and entrepreneurs.
- Start using Medium, a place to read, write, and interact with the stories that matter most to you.
KEEP TABS ON CURRENT YEAR HOT EVENT TECH TRENDS
Every year technology continues to improve, bringing along benefits
for businesses and event organizers. Staying on top of it all can be
overwhelming at times, so check a shortlist of the hottest technology
trends to spice up your events this year
Mobile, Mobile, Mobile: A must for every business
It’s the year of mobile, again. This Nielsen Mobile Ratings Report revealed
that more than 15 million Australians own smartphones, along with some
12 million owning a tablet device. Plus, more and more millennials are
relying on their mobile as their primary access to the internet. If your
event team isn’t yet harnessing the power of mobile check-ins and
ticket scanning, check out Eventbrite Neon to turn your iOS device into a
mobile box office.
To Do: Download Eventbrite Neon to get your event mobile-ready.
Periscope: If you are dabbling in video content marketing
With the emergence of new apps that enable instant broadcasting,
video and live streaming is going from strength to strength. Linked to a
Twitter account, Periscope is quickly gaining traction thanks to its
live streaming capabilities. Event organisers and attendees themselves
are now broadcasting live video of events and experiences to engage with
their audience anywhere in the world.
To Do: Download Periscope, and start broadcasting some fun summer activities to practice.
Snapchat: For that millennial audience
Popular with the millennials, many people initially passed Snapchat
off as immature and frivolous, but it’s a platform worth keeping an eye
on. In fact, e-commerce giant Alibaba invested $200 million in Snapchat
(in 2015), signaling that we can expect growth from this platform.
With the introduction of ‘Live Stories’ — a feature that generates
user content at a live experience — Snapchat is increasing its focus on
live event and location-based coverage, which will allow designers and
brands to create unique imagery for users to overlay on their images
based on their location.
To Do: Download Snapchat and familiarize yourself with Live Stories.
RFID Technology: To surprise and delight at large-scale events
Radio Frequency Identification (RFID) is a small electronic device
that provides a unique identifier for that tag. RFID wristband
technology is already in use at some major music festivals and large
public events to monitor foot traffic, prevent ticket fraud, and even
enhance attendee experiences with the inclusion of cashless payments and
social media integration. RFID technology is set to become more
accessible to SMEs. You can read more about RFID technology here.
Proximity Marketing & ‘Geo-Fencing’: To Enhance Event Experiences
Beacon is a location-based technology which can emit a low-energy
signal that can push instant messages to a dedicated app. Once a person
with the app installed on their phone enters the designated zone (known
as a Geo-fence), a message will appear on their phone. When placed
around a venue, these devices can do everything from track attendee
behavior and foot traffic, to pushing notifications such as greeting
attendees to check-in or displaying promotional offers.
Different messages can be sent depending on the physical location
of the user. Examples of this location-based technology include audio
tours, retail offers, and even scavenger hunts.
The Melbourne digital event Pause Fest recently used Beacon technology to improve its event management and reporting. Check out the case study here.
To do: Read up on Beacons and how they could change your on-site event marketing
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