The claim that email marketing is an outdated tactic could not be more false. If your business currently isn’t building an email following, you’re more than likely leaving lots of money on the table.
The numbers don’t lie, either. For example, some of the most shocking email marketing statistics via Entrepreneur.com are absolutely eye-opening:
- Email marketing boasts an ROI percentage in the thousands (think: one dollar spent on email results in a $44 return)
- Customers want relationships: email marketing represents both a most cost-effective means of raising awareness for your products and maintaining an open line of communication with your audience
- Versus social media, email marketing is forty times more effective in terms of acquiring new customers
There are billions of offer messages sent out on a daily basis. It’s crucial to understand how smart marketers harness the power of email and see big returns for their efforts.
Perhaps the most overlooked aspect of email marketing is list-building through organic opt-ins. In the face of fierce competition, you simply can’t afford to sleep on building your list. Maybe you’re on the fence about email marketing or simply don’t see the hype in opt-ins. Consider that you should build your email list sooner rather than later if you’re looking to build a great brand.
Opt-In Lists Still Work (Quite Well, Actually)
As noted earlier, email marketing represents a time-tested means of reaching masses of potential customers at once. The alternative to building a list of opt-ins is purchasing or renting an email list, which has a number of potential pitfalls including:
- The challenge of personalizing message to an audience who you’re not truly connected with
- Engaging users who aren’t familiar with your brand, message or product
- The fact that cold email lists naturally have lower open rates, which automatically sets up your blasts for underperformance or failure
Besides, most businesses would rather have the peace of mind that they’re actually reaching out to readers that want to hear from them rather than needlessly spamming potential customers.
Building a List Signals Trust
Allowing users the opportunity to opt-in represents permission marketing 101: that is, readers trust your brand enough to subscribe and are essentially open to whatever it is that you’re offering. Many marketers make the mistake of waiting to build their lists because they lack a physical product or aren’t a traditional business; however, you can still keep potential leads warm through consistent information and communication such as blog posts or a newsletter.
Remember the more interactions a reader has with your brand, the more likely they are to buy from you. Building your email list allows you to instantly break down the trust barrier as approximately 95% of opt-in users are in interested in brands they willingly receive messages from.
Opt-Ins Validate Your Marketing Efforts
If people are willing to hear from you, chances are that you’re doing something right. Perhaps your product or solution represents something fresh to your audience; likewise, you may have content and a distinct message that resonates with your readership.
Besides, modern marketers make data-driven decisions versus relying on their gut: the ability to measure the growth your opt-in users over time can help you determine the overall effectiveness of your site design, content and calls-to-action. If you aren’t building your list, you may be missing some crucial data points in regard to your on-site performance.
Lists Signal Your Authority
From Neil Patel to Rand Fishkin, the Internet marketing world thrives on the concept of influencer marketing. That is, the more you make your presence known and establish a following, the more pull you have within your industry. Building a list an opt-in list represents a crucial step in amassing a following that’s willing to evangelise your brand.
The more followers you have, the more your stock rises. Neil Patel himself notes that email marketing represents a cornerstone of businesses looking to make one-on-one connections with their audience.
Keep Up with Competitors
While email marketing isn’t necessarily all about keeping up with the neighbours, think about it: if you aren’t building a list within your niche, what’s stopping your competitor taking those users’ email addresses for themselves? After all, there’s only a finite amount of space in terms of our readers’ inboxes and the numbers of brands they follow.
The value of your list goes far beyond the names on it: by consistently keeping in contact with your audience, they’re less likely to jump to a competitor.
Start Sooner Rather Than Later
Building your opt-in list takes time. You can expedite the time it takes by crafting killer calls to actions and incentives for your followers. With a robust email automation solution, you can make the process that much easier. By building a list now, you can ensure more dedicated, hungry followers for your brand down the road.
To that end, Now is the perfect time to start.
Now you know how urgent it is to start building your list today. You need an autoresponder software to with all the necessary tools to keep you up connected to your list. Luckily for you, Sendlane™ is currently offering a free trial of our email marketing software!
Why have you procrastinated building your list in the past? What is helping you to grow your list the fastest now? Feel free to share in the comments below!
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