ConvertKit’s 30 Day Landing Page Challenge

This post contains affiliate links.

How big are you dreaming this year?

What are you building to serve your audience? What products or services are on your horizon? What ideas are you ready to make a reality?

Did you ever think those ideas could help you win $5,000?

Now they can.

ConvertKit’s 30 Day Landing Page Challenge

ConvertKit wants to celebrate your big dreams and help you kickstart your next idea with this month-long challenge geared around landing pages.

I love landing pages.

They’re a simple and beautiful way to promote products, webinars, your newsletters...the possibilities are endless. And they’re so easy to set up.

In just 10 minutes you can have a fully designed and branded landing page live and ready to share with the world.

With that in mind, ConvertKit is hosting this challenge to help you get your next idea up and running with a landing page to gain as many new subscribers as you possibly can.

For one creator who can set up a landing page that grows their list by over 100 subscribers in one month, ConvertKit is giving away a grand prize of:

• $5,000
• A free year of ConvertKit
• And a year of coaching with one of their account managers
• There are also more great prizes for anyone who doesn’t quite reach that level too!

And to help you along the way, ConvertKit will be hosting five live trainings to help you with everything from creating your landing page offer, to figuring out how to share your landing page, to tactics to make that email list grow.

The challenge starts on April 1st!

With 18 chances to win based on the number of subscribers you gain, it’s time to make your next big dream a reality.

I bet you didn’t think April was going to be this fun, right?

Click the Link below to join the challenge today!

<Grow your list to fund your future with the 30 Day Landing Page Challenge>

Three Ways To Grow Your Community Online

 Online marketing is a constantly evolving challenge. One day we are told email marketing is the key to success and the next that email is dead. The way we think about reaching, capturing and engaging with our audience and our customers’ needs to reflect how they themselves engage online.

For me, that’s all about community. Ironically as we become more and more enmeshed in our digital worlds, the desire for connection becomes even greater. So how do we bring those two worlds together?

Here are 3 easy to implement ways to grow your online community.

Launch a Facebook Group

Facebook Groups are a fantastic way to build community around your core area of expertise and knowledge and like most things online, it’s about the quality of engagement, not the number of members. Of course, you want to grow your group, but do not be put off from setting one up by thinking that you need thousands of members for it to be successful, you don’t.

What you do need is to provide value and a real sense of community. That will require you to dedicate time into the group each day, to initiate conversations, to engage in others conversations and of course to steer the group itself.

So how do you start one? Pick a topic that you are passionate about and that is related to your core business. Start a group and make sure that you have some great graphics in place for your FB banner etc. You want to start your group looking as well put together and professional as possible. You don’t need to pay a designer to do this, you can do it very simply using apps like Canva.

Now its nearly time to start inviting people into the group, but before you do that, make sure that you’ve embedded some great content into the group. Here’s some examples:

Have a series of webinars already set up that people can join.
Create checklists and other useful documents that your members can use.
Set up regular discussions: Monday Meet Ups, Friday Promos – it sets a theme and an expectation for what people can get from the group.

Final part … start to invite people to join!

TOP TIPS

Just remember to not add people to groups without their permission, this is really, really annoying and will likely prevent anyone from joining. Instead send a personal message, whether through FB itself or another medium … just make sure that the message is personal and not the same message sent to multiple people. It is crucial that you do this for the first 20,50, 100 people. They will be the ones that create the most engagement in your group and make new members who come to ‘look’ at the group want to stay.

Facebook Live Broadcasts

Love or hate video, it’s here to stay and the best way to get involved is FB Live. Pick a topic that you want to talk about or share with your community and press Live Video … that’s all you need to do to get started.

FB Live will allow you to build relationships with your community far quicker and deeper – it’s the next best thing to meeting people in person. FB Live gives you an opportunity to showcase both your knowledge and your personality. This does not mean that you need to be an extrovert to make FB Live work for you, all you need to do is be yourself.

As FB Live is part of Facebook, they make sure that those videos are seen by far more of your community than other videos that you post, like You Tube, so it’s a great way to reach more people.

TOP TIPS

Set up a schedule so that people know what time and days you will be broadcasting. Consistency is key. I have a regular FB Live, every Wednesday at 6am GMT on my Facebook Business Page – everyone now knows they will always find me there, every week at the same time and each week, our audience grows.

Make sure you name your FB Live each week and include a link to your website / landing page – you do this in the text as you launch your FB Live.

Create Content That People Can Share

Whether you’re creating inspirational quotes, blogs, FB Live Broadcasts or Community Groups, you want people to share them. Sharing is caring and the best way to grow your community is through recommendation.

Make sure your content isn’t just about you and promoting your business; you want to provide real, meaningful value that people want to share. Your content wants to showcase your genius, give tremendous value and leave people wanting more.

TOP TIPS

Make sure that you have links to your website or relevant landing page in all your copy.

If you’re going to do inspirational quotes, make sure they are relevant and original … your own where possible!

Remember to ASK people to share your content! Sounds simple, but it’s easy to forget. IF you want people to share your FB Live broadcasts, you have to ask people and remind them how to do it. If you want to grow your Facebook Group, you want your members to recommend other people to join. Make that easy for them to do so; not just by asking them, but also by providing them with the links that they need to share.

If you’re not already in my Facebook Group, The Freedom Collective, what are you waiting for?! 

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The Video Marketing Funnel: Proof it Works and 5 Easy Steps to Follow

 Everywhere you look right now you can see the virtual cries that "THIS IS THE YEAR OF VIDEO MARKETING!" In fact, as I browsed the internet, researching this topic, I saw that claim absolutely everywhere.

The video phenomenon is a huge hype all over the internet, and it's intimidating. Many marketers think of video as a quicksand pit designed to swallow time effort and money for little reward — especially as they don't feel qualified to make something that could compete in the world of viral media. 

It's such a shame because it really doesn't take much. You can do it, it won't break you or your bank, and the potential reward is awesome. 

I asked content marketing and social media strategist Brian Honigman whether he thought that video marketing was essential for marketing success, to which he replied:

"Video isn't a requirement for success with marketing, but it's one form of content all businesses should consider experimenting with to best reach their audience.

Small businesses need to realize that you don't need a film crew and a studio to create compelling video, if you invest in the proper equipment, choose the right ideas and develop footage that's of use to your audience you can drive results with video for your organization."

— Brian Honigman, CEO of Honigman Media, regular contributor to the Wall Street Journal, Forbes and others

So if you're dead-set against creating video, you don't have to fear that it'll bring you down. However, it's a really really good idea! So where's the real life proof that newbies can rock the world of video marketing? I've got a great new story for you...

The Proof 

An example of an everyday marketer (not a video guru) getting traffic and leads from YouTube. 

I was talking to a colleague the other day, and she was telling me about her enthusiasm for video marketing. Before I continue, it's important you understand the background here.

• She's not a long-term video expert with oodles of experience with YouTube and video creation.
• She's just running an affiliate site, like many of the people who will read this post.
• She has a newish website (roughly 6 months old) and has only been playing with YouTube as a platform for part of that time (about 4 months).
• Her videos are mostly just PowerPoint words on a screen with a voice-over of her talking, plus a little screen capturing.
• She doesn't have fancy tech, just the microphone on her laptop. 

However - she has managed to get thousands of views already, and it's only very early days. Check out this image of her latest month:

And remember, this is without complicated Hollywood budgets or skill levels. Just a marketer having a crack at YouTube marketing. She even said, "I'm sure these numbers can be improved on. My channel isn't optimized very well. I've been lazy with that."

So how does she make money from this? I asked her, and she told me about her process and why it works (which I'll cover in more detail for you in the steps below).  

"1) I create engaging videos that are of genuine quality. I teach people new things about my niche, things that make them go "WOW" - things they've never heard before. 

2) I put a link to a squeeze page in my video description and encourage people to sign up to it in my video.

3) My squeeze page redirects to a high-converting sales letter once someone opts in. They also receive emails promoting products.

The reason it works well is that people discover me on YouTube, watch my video and view me as an authority in my niche.

I'd say that for every 50 views, I get 1 sign-up. And for every 10 signups on average, I make a sale (sometimes more, sometimes less, 1 in 10 is a safe number) from my front-end VSL (video sales letter) I redirect them to."

It's a neat little funnel, and there is so much you can do with it! You can get traffic, leads and conversions, and grow your brand reach at the same time. And video isn't like on-site articles; you won't get penalized for duplicate content. You can share your videos across the board on social media. It's the medium that just keeps on giving. 

So now, from my discussion with my colleague and a bit of poking around, I've broken it down so you can take advantage of the process yourself. 

Is Video for You?

You need to assess how competitive the YouTube environment is in your niche to see how difficult it'll be for you to break into. 

While the above example is showing great promise of success, I can't promise that this'll work across the board. You have to think about whether or not your niche will have a lot of competition on YouTube.

An example of this is the ridiculously high number of make-up tutorial videos on YouTube.

Yep, that's right: 32,900,000 results. Almost 33 million video make-up tutorials. And I can tell from the video thumbnails that the video standard is going to be quite high. If you were to make one of those videos, you'd have a lot to compete with.

In saying that, many niches have under-utilized YouTube, and have a lot of room for new videos. Comparing the above example to affiliate marketing tutorials, you can see there are only 84,200 results, and I can tell from these thumbnails that the videos have a much lower production quality level:

You can do your own search on YouTube for the types of videos you're thinking of making, whether it be a tutorial or how-to for your niche audience, or a video blog series. See how many videos there are, and what kind of quality there is.

If there are masses of high-quality videos, that doesn't mean it's impossible or that you should avoid video marketing. It just means that you'll have to put in a little extra effort when it comes to finding a unique angle so that you can stand out among the crowd or cater to more specific searches.

If there are few videos, or they're really generic and you know you have more to say on the topic, then you should definitely give it a go. 

Step 1: Decide Where You'd Like to Send Traffic

This will help you to sculpt the content of your videos to the target audience of that page. 

You don't always need to send traffic to the same place with your videos, you can change it up and link to wherever on your site is most relevant to each video.

But if you really want a solid strategy for conversions, it's probably best to have an idea of the best place to send them before you create the videos. Here are the top couple of options for you to consider:

Option A: If You Have a Mailing List, Send Them to Your Squeeze Page

Sending your viewers to a squeeze page like the one in the image below is the best option for converting your YouTube traffic into a large amount of enthusiastic leads. 

If you don't have a squeeze page, you should at the very least have opt-in's of some kind on your site or you're missing out on a great deal of leads and ongoing conversions! If you don't have a mailing list and newsletter set up but you'd like to, the fastest and easiest way is via AffiloJetpack, so feel free to check that out if you're interested.

If you do have a squeeze page already, just make sure you've optimized it to get the best results. I recently wrote a blog post about this here, so pull any tips or tricks from there as necessary. 

Think about the type of person you'd like to sign up to your mailing list. What are they looking to know? What are they enthusiastic about? Keep this in mind through the next few steps. 

Option B: Send Them to Your Most Relevant High-Converting Content

The other place to send your YouTube traffic is your content, particularly if your on-site content and the YouTube video add value to one other. 

This option is generally for you if:

• You don't have a mailing list set up, or
• Your target is to get more engagement for your on-site content

Choose the content that will be the most useful to your audience, preferably something you know that converts well. Think about the audience for this content. What are they looking to do? What challenges are they facing that your site helps them with? Keep this in mind through the next few steps.

Step 2: Create Some Videos

It doesn't have to be rocket science: There are simple ways!

This is the part that frequently turns people off. I asked Brian Honigman about this, and he replied:

"Video seems overwhelming because everyone's fearful that they'll do it wrong or that it won't be perfect. With creating video, it's important to experiment first to see what works and doesn't work for you. There are endless videos, articles and courses on how to do video, it's just a matter of taking the time to find out what works for your business."

- Brian Honigman, CEO of Honigman Media, regular contributor to the Wall Street Journal, Forbes and others

I could spend all day going over your options as far as video is concerned, but thankfully I have a quirky little blog post from not too long ago that covers the topic already in detail for you called, "Video Content: Super Fun! Super Effective."

You'll find what you need to know there as far as how to film or edit your videos simply and effectively, but I'll cover the main points to keep in mind for this purpose here:

• Look around YouTube for other videos in your niche (how-to's, general discussions etc...) 
  • What do they do well? Anything you could emulate that wouldn't be too difficult to pull off?
  • Is there any way you could do a similar thing but better? 
  • What unique information can you give them?
• You must think about how your video can help your audience with their problems, or enlighten them to options that they might not have thought of.
• Make sure you keep your content relevant to the page you're sending people to (whether that's a squeeze page or on-site content).
  • Your target audience should be the same for both.
  • If you're sending them to content, you could even explain the gist of some of that content to people in a video then send them back to the full lesson.
• Important: Include a call to action in your video!
  • Ask them to click on the link in the description below.
  • Tell them how they'll benefit from going there. Is there a freebie they can sign up to get? Or more useful content there for them? 
  • An example of this might be to say at the end: "Thanks for watching. Remember to click on the link in the description below to get [benefit]."

Once you've created a video or even a short series of videos, it's time to upload them to YouTube. I'll quickly show setting up a channel for anyone who doesn't already have one, and then I'll run through the best process for adding your videos. 

Step 3: Set up a Channel for Your Brand (If You Haven't Already) 

This doesn't take long, and it becomes a neat little brand-associated hub for any videos you create. 

You really do want a channel separate from your regular Google account so that you can personalize it to your brand. If you already have a channel set up, skip forward to step 4. If not, it's really super simple; just follow along the instructions in this step.

Start by making sure you're signed into your main Google account, then head to www.youtube.com/channel_switcher. You'll see a button with "Create a new channel" on it. 

Then all you need to do is fill in a channel name (preferably in line with your brand/website name), and then select a category (which will more than likely be product or brand).

Then there's just the Pages Terms, and you can click "Done." Simple as that. Once you get into your channel, there are a few areas you might want to edit to align with the images and information associated with your brand. These include a profile picture, cover photo (called "channel art"), and the "About" information for your channel.

Quick tips for your channel information:

• Use the same brand images that you have on your website.
  • This will make the connection between your channel and your site obvious, and strengthen your brand image overall.
• Have a compelling description.
  • Make sure you state clearly and simply what people will find on your channel.
  • Then add a quirky phrase or some personality; YouTube is for information but also for fun!

Once you've edited these to look like a good channel profile, you're ready to start uploading your videos. 

Step 4: Upload Your Video(s) to YouTube

Think carefully about your title and description. Include all relevant information, and don't forget to link back to your site. 

Whenever you're signed in and navigating around on YouTube, you'll see there's an "Upload" button in the top right corner. 

When you've got your video(s) ready, simply click this button. Then it's really easy to drag and drop a video in, or you can select one by clicking on the big central icon. 

Then, while your video is uploading, you can add a title for your video, a description letting people know what they'll learn by watching, and a few tags describing the main topics in your video. 

Make sure that you don't forget to put that link back to your website in the description here, especially if you've mentioned it in your video. Otherwise, it's like inviting everyone to a party at your place and then not being home: Awkward. 

Then click "Publish" and your video is live and ready to go.

Step 5: Spread the Love! Get Your Videos Some Initial Exposure

You need to take your YouTube videos and promote them in a variety of places where your target audience will be likely to see them.

There are a few ways you can get more views for these videos, especially when you've just launched them and they need a base number of views to show that they're worth watching.

Paid Traffic (Optional, Good for Getting off the Ground)

You can direct paid traffic to your YouTube videos by advertising through AdWords here.

I asked my colleague from the case study earlier in this post if she recommended AdWords and she said this: 

"Definitely, I did that. To get enough traffic, I had to pick a really big, open couple of keywords ('dropshipping' and 'dropship') and advertise for all searches using those keywords.

I found for me, the best place for a content-driven video was in the 'recommended video' on the sidebar and in the search results. I think I spent no more than $50; it was really cheap."

Social Media

Often you'll be trying to figure out what you should be posting on social media to build your brand image. In this instance, you get a win-win when you post your videos to social media. You get something of value to share with your followers, and you can promote your video at the same time.

Try to be active on the social media pages of other authorities in your niche. If you see people asking about the topic of your video or you find a discussion in which your video would genuinely be relevant (don't force it!), share it there.

Forums

Forums are not a thing of the past. Many people still use them to keep up with topics of interest to them or to ask questions. This can be a great place to find topics for your videos, but also for you to link to your YouTube videos when they'd be of use. You help others by answering their questions, and you get to promote your material at the same time.

Don't Forget Your Takeaways!

So the aim of the game is to go away and...

• Assess whether or not video marketing will be worthwhile for you.
  • Is your niche particularly competitive on YouTube?
  • Do you have something unique to bring to the table?
• Create your YouTube channel.
• Create a small series of videos to begin with.
• Include a CTA in your video.
• Upload your videos to YouTube.
• Include a link to your squeeze page or relevant content in the description.
• Promote your YouTube videos wherever you can do it (without forcing it).
• See if you can't get some views, turn some of those views to leads, and some of those leads to conversions.

I'd like to leave you with one final tip from Brian Honigman. I asked him, "If you could give someone just one ultimate video marketing tip or piece of advice, what would it be?" He answered:

"The main thing to think about when developing video content on behalf of your business is to ensure it's related to the interests of your audience and not overly promotional of your company's offerings. Think about what would drive value to your customer base, while still relating to what you sell.

For example, Moz, the marketing software company, has become known in the SEO and overall marketing industry for their video series Whiteboard Friday. In this video series, members of the Moz team explain how to approach certain marketing topics like link building or content marketing myths and more.

This series is done in house and is extremely simple, but has driven widespread results for the organization since it's of value to their customer base without having to regularly call out their marketing software through the videos.

Strike this balance with your video marketing efforts in order to ensure success."

- Brian Honigman, CEO of Honigman Media, regular contributor to the Wall Street Journal, Forbes and others

Let me know in the comments below if you have any questions whatsoever about video marketing, or any comments about it if you've already given it a go. I'd love to hear from you. 

Best of luck with your video marketing!

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Five Strategies to Generate Leads Through Mobile Marketing

THE influence of internet in our everyday lives is undeniable, but the role of mobile devices is just as impressive, having in mind the fact that the study shows the mobile has urged 70% of US-based companies to transform their business and user experience.

Hence the rise of mobile marketing, as a branch of marketing focused on promotion and customer acquisition through mobile devices. Mobile marketing requires creating seamless user experience by optimizing your website and thinking about responsive design, and this has become one of the most important tasks companies have to focus on.

As a company representative, you are already aware of how leveraging your presence online is important, but here are some strategies to help you generate leads through mobile marketing.

Simple call-to-actions

When creating call-to-actions (CTAs) you should have in mind that mobile devices will load the page differently, and this will affect user experience. Instead of going overboard with the design and creating content-rich landing pages, try to keep it simple. Simpler design of the landing page on a mobile device has proven to be more effective, as the screen itself is much smaller than a computer screen. Therefore, provide the necessary information only, and pay attention to the CTA button. Make sure it is large enough for users to tap on, and make sure the text on the button is not too long, as otherwise, the users might have difficulties reading it.

Optimized content for mobile devices

When thinking about mobile optimization, you should start by analyzing the behavior of mobile users. The users reach for their mobile device when they need specific information, and they need the answer fast. Regardless if they are waiting for a bus or at the dentists’, the users usually have a couple of minutes to find the information they need. It is also known that mobile users are very impatient, which means that they will wait a couple of seconds for a page to load before they quit the page. Finally, most mobile users will not bother themselves going through the entire content on the page, rather they would only scan the text in order to find the information they need.

This pattern in user behavior helps you determine what optimized content for mobile devices means – it is simple, fast, and it provides useful information. Make sure the page is not heavily populated with content, banners, and other possible distractions, as users will prefer simpler design. Use headings, highlight the key points of the text and make sure your content is easy to digest. All of this, compiled with fast and responsive page creates positive user experience and helps you generate leads.

Clickable phone number

As opposed to PC consumers, mobile users are likely to take action. For example, if a user is searching for the best coffee in town on the mobile device, this usually means that the person is planning to have coffee in the next hour or two. The same goes for other brands or industries, users need information about a product or service quickly, as they are going to take action.

This is the reason why you should make your phone number clickable. When the user visits your website and finds the information he needs, you should make it easier for him to reach you by allowing him to tap on the phone number and instantly call you. Otherwise, the user will have to copy and paste the phone number, or even memorize it in order to be able to dial it. This takes much more time and effort, and time is something which most mobile users are not willing to waste. User being ready to get in touch with you is the user who is most likely to become your customer, which is why you should consider this as a great opportunity to generate a lead.

Progressive profiling

Progressive profiling is a technique used with form filling, where the system gradually collects information and learns about user preferences. This means that you can keep your forms short, as you avoid repeating the questions. Even though you might be tempted to learn as much about the consumer through all sorts of questions, it is known for a fact that the shorter forms have much better conversion rate. Using this type of forms, you can add a couple of new questions each time, as the system already gathers the data from the previously filled in form.

In the same time, learning more about the user preferences helps you deliver more personalized experience and thus provide relevant content, which is more likely to convert and help with lead generation.

Coupons and discounts

Coupons are a well-known strategy in lead generation, and expansion to the mobile market has simply transferred the platform through which the coupons are redeemed. Businesses have been very creative with strategies to use mobile devices to promote their business and generate leads. Some of them offer coupon codes or loyalty discounts, while other businesses give away something in return for a check-in, like, or review on social media. Therefore, a diner might be offering a free milkshake for the users who check in using Foursquare, as they know this will help with boosting the exposure on this social network. Mobile users have a habit of browsing the social networks for recommendations, suggestions and information about the places they wish to visit. Business can leverage this opportunity and offer bonuses, gifts or discounts for those users who post reviews or ratings on social media. User reviews are known to be much more effective than ads.

Coupons and discounts are always a win-win strategy for both parties. Consumers get more value for their investment, while companies drive different actions on social media spreading the reach and brand awareness while at the same time making their products more fun and approachable.

In the end, it all comes down to understanding your business, its demands and opportunities, because this is what helps you choose and apply strategies that will benefit your company the most.

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4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, buying habits and other factors. Targeting your readers with messages they want also increases your leads and sales.
In other words, increasing your email list is all upside. Yet many business owners don’t utilize all the tools at their disposal. One of the most powerful ways to grow your email list is with social media. Here are four ways to put your social media accounts to work:

1. Use a Facebook sign-up button

A business page on Facebook is essential in today’s digital landscape. Assuming your business already has a Facebook page, you can add a call to action button to your business page, and set it to collect sign-ups. When you create the button, point it to a page on your website where the visitor inputs his or her contact information. A VerticalResponse Landing Page or plugin makes this information especially easy to collect. If you don’t already have a Facebook page for your business, now is the time to get one.
Here’s VerticalResponse’s sign-up button on Facebook, along with a few other examples:

2. Offer exclusive content, but keep it gated until followers provide their email addresses

If you want something from your social media visitors — in this case, their email addresses to add to your subscriber list — offer something in return. Handing over premium content (rich information that isn’t easily accessible elsewhere online) in exchange for an email address is a tried-and-true practice.
This exclusive content could be, for instance, product-specific tips and tricks, thought leadership related to the services you provide, downloadable white papers or ebooks, or a link to a video not yet available to the general public. Be sure it’s something of value or interest to your followers and visitors. If it’s not enticing, they won’t trade their email address for it.
Our partner company Deluxe recently offered exclusive early access to Small Business Revolution videos in exchange for email sign-ups:

3. Use Facebook Ads

Facebook Ads are extremely effective at narrowing in on your target audience and enticing them to take the action you want, thanks to Facebook’s wealth of data on its users. Use a low-cost Facebook Ad campaign to put your advertising in front of the people most likely to want and need your services. You can control the call to action in a Facebook Ad, so take this opportunity to solicit email sign-ups.
For more on Facebook Ads, download our free eBook.

4. Create a contest or giveaway

Everyone loves contests and freebies. Create a contest or giveaway to promote on your social media channels. Advertise that you’re giving away a free product or service, and consider asking users to submit photos or videos of themselves using your products. Or simply allow anyone willing to provide their email address with a contest entry. Direct your social followers to a landing page you’ve created to collect the entries. Make sure your website is updated to send visitors to the entry page as well. Capture participants’ email addresses and make it clear that entering the contest also entitles them to receive your email campaigns.
Don’t forget to create a fun and catchy hashtag to go with the contest, so you can promote it across your social channels. Encourage your followers to share it with their own networks, possibly offering them additional entries for helping spread the word.
Prolific romance author Marie Lavender recently ran a contest offering a whopping 164 prizes, but required an email address in order for people to participate:

Bonus tip: Show potential readers what they’re missing

Another way to encourage people to sign up for your email list is to show them what they’re missing by not subscribing. Publish your past newsletters, or parts of them, on your social channels. This gives your followers an idea of all the useful news, information and specials they’re missing by not being on your list.
For more than 100 additional ways to grow your email list, check out these can’t-miss tips and ideas. 



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