5 VR Marketing Examples That You'll Want to Steal for 2018

The holidays are coming, and I'm feeling cheerful.

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy.

But, in the spirit of giving, I will share the following fun facts:

• By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion.
• By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 million units. That's over a 75% increase from 2016. 
• By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals.

In other words: Yeah, VR marketing is a thing you need to think about.

Click here to take inspiration from the most remarkable campaigns we've ever seen.

And if you're seeking inspiration, look no further. Here are five of our favorite VR marketing campaigns.

5 VR Marketing Examples to Inspire Your 2018 Strategy

1. Key Technology: VERYX Food Sorting
2. Defy Ventures and Within: Step To The Line
3. Limbic Life: Project VITALICS
4. Lowes: Holoroom How To
5. Boursin: The Sensorium

1. Key Technology: VERYX Food Sorting

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine.

While this 360° video doesn't completely replicate the experience, it does indicate the differentiating way brands within such B2B industries as manufacturing can leverage VR to immersively demonstrate their sophisticated technologies and capabilities.

2. Defy Ventures and Within: Step To The Line

When I attended Oculus Connect in October, the most memorable experience for me was, by far, the event's VR For Good exhibit: a showcase of creative work that used Oculus and VR technology for social- and mission-focused ventures.

One such example of that work was Step To The Line: A short film (that was immersively viewed on a VR headset) documenting the lives of inmates at California maximum-security prisons. It was created by Within, a VR storytelling production company, in partnership with Defy Ventures, an entrepreneurship and development program for men, women, and youth who are currently or were formerly incarcerated.

With this unique watching experience, viewers were able to uniquely see what life is like within the walls of these correctional facilities, from the yard, to the cells, to the conversations that take place there.

3. Limbic Life: Project VITALICS

For far too many people, injuries, age, and disease can diminish mobility and equilibrium to the point where walking ranges from extremely painful to nearly impossible.

That's why the folks at Limbic Life created the Limbic Chair, in partnership with the VITALICS research being conducted by RehaClinic. Pairing this special chair with a Gear VR headset allows users to more intuitively move their bodies (thanks to the chair's combined neuroscience-based and ergonomic design) while virtually experiencing day-to-day experiences with a rehabilitative use of their hands and legs.

While the research is still underway and no definitive conclusions have been drawn, I had the opportunity to use the chair at the 2017 Samsung Developer Conference and speak with the chair's creator, Dr. Patrik Künzler.

"Patients enjoy being in the chair and the freedom of movement it allows. They enjoy VR a lot, especially the flying games," he told Samsung Business Insights. And not only can the VR technology help them physically heal, but it also contributes to emotional rehabilitation.

"When they get up from the chair," Künzler said, "they’re in a good mood and feel happy.”

Learn more about the conceptualization behind the Limbic Chair from Künzler's TEDxZurich talk below.

4. Lowes: Holoroom How To

Anyone who's gone through the existential angst of being a first-time buyer knows the unfathomable power of paperwork and finances to undermine the fun of designing or decorating a new home.

That is, until you walk into one of 19 Lowes stores that features the Holoroom How To VR experience.

If you're lucky enough to have any money leftover to pay a professional to renovate your home, well, good for you. But for the rest of us, the next stop is the world of do-it-yourself (DIY) home improvement, which comes with its own hefty dose of stress.

That's why Lowes decided to step in and help out homeowners -- or recreational DIY enthusiasts -- with a virtual skills-training clinic that uses HTC Vive headsets that guides participants through a visual, educational experience on the how-to of home improvement.

5. Boursin: The Sensorium

I'll be honest. I recently pledged to give up dairy -- okay, 48 hours ago -- and I already miss cheese, a lot.

You can imagine my glee, then, when I discovered that cheese brand Boursin once created a VR experience to take users on a multi-sensory journey through a refrigerator to shed light on its products' flavor profiles, food pairings, and recipe ideas.

The goal: to raise awareness among U.K. consumers of Boursin's distinct taste and product selection.

While the VR installment was part of a live experiential marketing campaign, the rest of us can get a taste -- pun intended -- of the virtual experience via this YouTube video.

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Top 5 Social Media Trends for 2017

Are you armed and ready to take what you’ve learned from 2016 and totally rock your social media marketing goals this year?
If your answer isn’t a 100% yes… then keep reading.
We experienced many big changes in social media marketing over the past year from a drop in organic reach to virtual reality showing up on the scene. To keep you in the loop, we’ve rounded up 5 of the most important social media marketing trends you should know about. Read on to find out what they are, why they matter, and tips on them from industry experts.

1. Trending Social Media Platforms

First things first, what social media platforms should you be focusing on in 2017? 
We all know Facebook is the biggest player but how do the others stack up? By looking at these charts from DreamGrow, you’ll see that the top 4 websites are Facebook, YouTube, Instagram and then Twitter, while the leading apps are Messenger, WhatsApp, QQ Chat, and We Chat.

Popularity certainly matters when choosing which platforms to engage with, but there are other factors at play such as the features offered and user demographics. We asked Jason Falls, Chief Instigator at the Conversation Research Institute, for some input on where to focus and he shared the following advice:
“Facebook is becoming the core social ecosystem for most Americans and North Americans. It will continue to be so because it’s always stuck to its core strategy – to be a social utility. But I’d also pay attention to the growth and opportunities on Instagram and Snapchat. And don’t forget about good old trusty LinkedIn!”
So while making a presence on Facebook is “price of entry” in the social media world, also consider how the other up-and-coming sites can work to your advantage. Social Media Strategist Eric Tung also made a great point when asked about where brands should be in 2017. He answered,
“(The social media platforms you should be using in 2017) still depend on your target market. B2B enterprise software? Try LinkedIn rather than Snapchat. Restaurant? Maybe try something visual like Instagram. Not all platforms work for all brands, and companies need to realize that 1 buyer will always be better than 1000 qualified leads, and 1 qualified lead will always be better than 1000 unqualified leads.”
Very true, it’s important to identify your target audience and which platform they are using most. For a deeper look at the demographics of each social media platform, check out these reports from the Pew Research Center.
Once you know exactly where to focus your social media efforts, you should find a tool that helps you streamline posts and scheduling.
Want to save time searching? Check out SociHub, a brand new social media management tool that integrates with ALL of the top platforms. From content curation, to one-click-posts and built-in analytics, you’ll be on top of your social media game in no time!
Now that you have insight on key platforms and the best social media tool for 2017, let’s take a closer look at trends in video.

2. Video

You probably saw this coming. All of our social media feeds are filled with video and it now consumes 1/3 of all online activity. In the coming year, it is only going to increase (as you can see in this infographic from Statista). Data traffic is steadily growing and video is a huge part of the reason why.

However, video isn’t just popular. It also drives the results brands want including increasing click-through rates, conversions, brand awareness, engagement, and trust. There’s really no question whether or not we should be integrating video into marketing, the question is how.
Here are a few types of videos really resonating with viewers right now.

360-Video



The 360-video format showed up on the scene this year and is now available on Facebook and Twitter. It allows for the viewer to be more immersed in content and has shown to increase both video views and videos watched to completion. Consider the aspects of your business that you could showcase using this feature. Here are some ideas to get your wheels turning.

Live Streaming

Next up is live streaming. This year we saw live streaming platforms like Periscope and Meerkat gaining traction, while Facebook, YouTube, Instagram and Twitter all launched live streaming features. Facebook even paid media companies $50 million to produce live videos on their platform. This is sure to be a trend that continues into 2017 and these experts agree,
“Users will watch streaming video 300% longer than recorded video. 2017 will be the year that brands recognize that streaming video offers them a connection with users without the production costs associated with scripting, storyboarding, filming, and editing. Although it may not be for every brand, we will see more streaming video use in 2017”- Eric T. Tung, Social Media Strategist
It’s a win-win! Brands can engage their audiences and cut on production costs. Jason Falls further expanded on the benefits, highlighting an important point on increasing visibility.
“Video is going to be increasingly important as it not only stands out as signal in the sea of noise that is social content, but live video in particular is being prioritized by Facebook. So the more a brand invests in video and even the occasional live broadcast via Facebook, the more it can enhance its exposure and chances of getting its message heard.” –Jason Falls, Chief Instigator, Conversation Research Institute.
So if you want to engage your audience more effectively, save on production costs, and increase visibility on social media platforms, it’s time to put live video into your strategy. Research live videos from other brands for inspiration, brainstorm video ideas that will interest your audience, schedule them, and integrate live video into your content schedule.

Temporary Content

Last but not least of the video trends is temporary content. Snapchat and Instagram use this tactic to create a sense of urgency with their videos. The proof that it works is in Snapchat’s numbers. Their videos have increased by 400% in the past year and daily views grew from 2 billion to 10 billion. Now Instagram has adopted Snapchat’s feature with their highly engaged audience, and there is a huge opportunity for brands on both platforms. Jimmy Kim, CEO here at Snaptactix chimed in on this, pointing out how important these platforms will be for 2017.
“Stories by both Snapchat and more importantly Instagram (will make the biggest impact on social media marketing in the coming year) – these quick 24- hour based 6 -10 second stories are going to take over the world. People want to know what we’re doing in our business or brand – and it’s important to keep the doors open and share those events with the world.”
If your audience is on Instagram or Snapchat, integrate temporary videos into your posts this year. You can use stories or snaps to make announcements, offer promotions, reveal new products, give behind-the-scenes looks, or any other creative ideas you come up with. Here’s some inspiration.
With 360 video, live streaming, and temporary content, you have the big video trends for the year. Next, we’ll get into another developing technology, A.I.!

3. Artificial Intelligence

A.I. made a big appearance on social media this year with the release of bots for Facebook Messenger. These bots perform functions within Messenger that can help to improve the user experience, and just 2 months after launching, Facebook VP of messaging products reported 11,000 bots have been added!
What is the purpose of these bots? As Bianca Illion from Brandwatch said,
“A number of platforms are introducing integrated bots to assist with shopping, booking and customer service. As consumers become more accustomed to talking to bots, the use of artificial intelligence will increase, allowing brands to optimize their customer service experience.” 
These have the potential to be used by brands to manage their social media presence, respond to comments, build networks, find shareable content, handle customer service issues, and even sell.
Is 2017 the year for your company to invest in AI or something like Facebook’s chatbots? For an expert’s take, Jason Falls put it well when he said,
“Chatbots are going to help revolutionize help desk and customer service functionality. They can even be used as a front-line sales function. The smarter the system or bot, the more effective they’ll be and with machine learning, that means they’ll be more and more useful. But we can’t automate everything and brands need to be cognizant of the fact that completely removing human interaction from the customer experience will backfire. Bots are cool, but only to an extent. Finding that drop off point for your brand will be a critical line to draw in 2017.”
In summary, be open to the technology, experiment with how you can use it, but don’t leave your customers without the human interaction they need. Learn more about bots and how brands can use them here.
Along with A.I., virtual reality made some huge waves this year which brings us to trend 4.

4. Virtual Reality

What an exciting year it was for VR and AR too! We saw augmented reality’s potential in Pokemon GO and we now have 360 video which can be watched through the Oculus VR headset. Note that Facebook acquired Oculus back in 2014, and Mark Zuckerberg said of the technology,
“This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.”
This year, Zuckerburg finally revealed his plans at the Oculus Connect Conference for how Facebook is going to make VR social.
Brands will have the opportunity to create branded experiences for customers with the social hangout spot being created. The goal is to allow people to create digital versions of themselves so they can interact with others from anywhere in the world. When in a VR live chat, participants will have avatars which can show different emotions and gestures. The location of the virtual chat can be changed to an environment like an office, a home, or even underwater. They also showed different interactions that are possible like playing cards or chess, fencing, watching videos, listening to music, and being able to draw and play with creations. Brands could potentially host virtual events, how-to tutorials, contests, and more. Oculus social product team leader said,
“This is the first time tech has made this level of social presence possible.”
It is still early in the push toward VR on social media, but the possibilities for brands to interact are mind boggling. While many will not be ready to get involved right away, it will be wise to keep an eye on the developing trend and brainstorm the virtual reality experiences you could create for your audience in the future. With Facebook owning Oculus, it’s really only a matter of time.
Now for our last trend, we are going to switch gears and talk about what happened to organic reach on Facebook over the past year.
Spoiler alert: It wasn’t good!

5. Challenges with Organic Reach

2016 was the year we saw organic reach plummet. Facebook has used an algorithm for years to decide which content users are most likely to want to see in their news feeds. This year, we saw Twitter and Instagram both adopt algorithms as well. While this can be helpful in growing a community of people which can be marketed to, it can also make it harder to actually reach them.

Facebook openly admits their organic reach is dropping significantly (SocialFlow reports a 42% drop this year!). The platform claims it is due to both an increase in the amount of content being posted and the change to the algorithm which prioritizes posts from friends and family members in news feeds. Now organic reach for a Facebook page post has been reported to average around as low as 2%. Ouch!
As a marketer, there are two things you can do to reach your audience as Facebook and other platforms reduce your organic reach.

Use Paid Advertising to Increase Your Reach

Each of the platforms has their own paid advertising set-up which you can utilize to expand your reach. Facebook is by far the most utilized, followed by LinkedIn,  Twitter, YouTube, Pinterest, then Instagram.
Here’s a look at the ROI of the different platforms according to eMarketer.

Facebook again offers the largest returns, followed by Twitter, Instagram, and then LinkedIn. So by creating engaging content and paying, you can still reach your audience and get significant returns back.

Create Really Awesome Content that Users Engage With

As for creating high-quality content, there are a few tricks to the trade. Of course, it is about knowing your audience and delivering what they want to see. Jimmy here at Snaptactix says “the key is in staying relevant, keeping consistent, and providing value.” While Jason Falls from the Conversation Research Institute answers “The best way to stand out is to have what I call “Holy Smokes” content. You have to create content that is relevant to your audience and makes them say, “Holy Smokes! That’s (insert adjective here)!” The more you create that emotional connection with your content, the more your content will emerge as signal.”
Here are a few tips to keep in mind

• GIFs are also popular with Tumblr seeing 23 million posted everyday, and Facebook seeing 5 million. Use Viffy to make your own and catch your viewers eye.
• Use Emojis-these little images make a BIG difference in social media engagement. Scientists even found that when we see them our brains are activated in the same way as when we see a real face! How does this impact marketing efforts? Emojis increase likes on Facebook posts by 57%, Facebook comments and shares by 33%, and engagement on Twitter by 25%!
• Track what customers like and engage with and give them more.
• Use storytelling to engage your customers logically and emotionally. This engages attention, makes your content more memorable, and drives more action.

For a look into social media marketing campaigns that killed it last year, check out these examples.
And there you have 5 of the most important trends for 2017!

Prepare for Social Media Success in 2017

Now you are “in the know” with the top trends that are affecting social media marketing right now. Use these insights to help you plan an effective strategy for the coming year and to use social media to it’s fullest marketing potential.
A few key takeaways to keep in mind as we wrap up:

• Video is going to continue to be hugely impactful. Integrate authentic videos that show who your company is behind-the-scenes using live streaming video and temporary posting options.
• Plan how you can incorporate new technology innovations into your social media strategy including 360 video, virtual reality, and bots.
• Include paid social media marketing in your strategy using a tool like SociHub to integrate with the platforms that remost relevant and profitable to your brand.
• Focus on creating stand out content amongst the social media noise.

That’s all folks for this post on social media! Thank you to the social media experts who shared their insights. Furthermore, best of luck to you marketers with your strategy in 2017.
Do you have any questions or comments? Let us know in the section below.

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15 Digital Marketing Trends You Should Know About in 2017

Today’s fast-paced, modern world has become increasingly reliant on technology. It feels like we are always looking at a screen!! Since we depend heavily on our laptops and smartphones, etc. to provide us with the latest information of this world, it is important for digital marketers to understand the latest in digital marketing trends. Here are some trends to keep you at the top of your game, and to help you connect with your clients:

1)The usage of the Internet is continuing its exponential growth.

 So over the years, the number of people using the internet has gone up by over 3 billion users (which is about half of the world’s population.) This is a positive sign for us as digital marketers because we can take advantage of this growth and market our products. But there is also more and more competition for our readers attention. So we have to be at our best!

2)Social media usage continues its tremendous climb.

So these statistics for the month of January alone show the extent of social media use. This is a major medium that can be used by digital marketers as it is inexpensive and readily available to anyone who has a working internet connection. I have made extensive use of social media for my digital marketing campaigns and they have proven to be fruitful.

3)The shift from PCs to smartphones.

This shift is of extreme importance as emails are also going mobile as well. This leads to new concerns, such as keeping subject lines short enough to be read on mobile phones. You can use Sendlane™ to create these short, attention grabbing headlines and reach your audience across devices. 

4)Personalization is becoming an increasingly effective marketing method.

It is a proven fact that personalization of emails to include things like a subscribers name or interests can improve your open rates. My subscribers respond more when marketing is personalized, and with the help of Sendlane, any digital marketer can achieve the desired level of personalization easily. 

5)Global Marketing is replacing Local.

So multilingual and globalized digital marketing is making a splash as international internet use and the increasing popularity of smartphones means that the whole world is your potential audience. I have experienced a greater amount of success by creating campaigns which appeal to the global community, instead of just a local one.

6)Influencer marketing is making a greater impact.

Contacting influencers (whether outsourced or in-company) to attract target audiences has the benefit of high efficacy as influencers would know the right way to handle audiences and have built up a large following and trust of their audience.

7)Marketing automation is making it easier for digital marketers.

With Sendlane’s automation services, you can make it easier to automatically handle your marketing content, customers, contacts, posts, etc.

8)Marketing content which is comical and entertaining is attracting the masses.

So making entertaining content is a skill necessary in the digital marketing field. Such content appeals to your target audience and it can make a digital marketing campaign a great success.

9)Marketing investment returns.

As a digital marketer, you need to move away from the classical metrics and on to sales funnels. Sendlane’s sales marketing funnel software is extremely useful in this realm and will help you save your precious time.

10)Ephemeral Marketing strategies are trending.

Due to its stunningly growing popularity, Snapchat has become a marketing platform unlike any other. From personal experience, connecting with Snapchat users is easy and simple using this social media service and this is why short and concise marketing content is gaining increasing appreciation.

11)Marketing based on engaging relationships.

Marketing has shifted from its short-term relationships with customers and clients to developing loyal long term customer bases. Strategies need to focus on developing a relational bond with the customers instead of just getting the one time sale.

12)The era of data sciences.

“Big technology” is available to the general population now and even medium and small-sized businesses are using data science to gain knowledge about their futures that they never thought was possible before.

13)Virtual reality and wearable technology.

From the Apple Watch to the upcoming release of the virtually realistic “Oculus Rift”, digital marketers will get the opportunity to provide their customers and clients with an unforgettable interactive experience.

14)The ever-growing popularity of blogs.

The detailed content marketing domain has gained a considerable amount of popularity over the last decade. People have started showing a preference for content marketing. So take this blog post as an example. You are reading this right now to gain knowledge on the latest trends in digital marketing. Hence, informed and interesting blogs should be used to pitch the product to the audience.

15)Paying for space on social media.

So keep in mind this one important detail: if you want to attract the audience, you will usually have to pay for advertisement and marketing space on social media. Gone are the days of free marketing, it is the era of “bigger is better” and bigger means spending cash to create a digital marketing campaign that would blow the minds of potential customers.

Also, comment below about any other digital trends we may have missed!

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