Growing and Nurturing Your Email List

Every now and then, I see an article that suggests email marketing is dead; however, this is far from the truth.  I’ve met many home business owners who say the majority of their income comes from their email subscriber list. If your list isn’t producing results, it may not be because email is dead. It’s more likely that you’re using it wrong. Here are tips to growing and nurturing your email to increase profits.

Growing Your List

Part of the success in email marketing is to have a list that is growing. Many people I’ve met who are struggling with email marketing have a stagnant or shrinking list. Here are some tips for growing your list:

1) Have opt-in forms on every page of your site. For example, if you have a WordPress blog, have an opt-in list sign-up form in your sidebar. You might consider having one at the end of your content as well.

2) Entice them to sign up. Offer a freebie such as a report or video for signing up for your list. Let visitors to your site know what the freebie will do for them. So many online businesses simply have a form that says “Sign-Up to Get Updates,” which isn’t a compelling reason to join. Some online business owners indicate what their incentive is, but not in a way that entices people to join. Instead of saying, “Get my free report on how to lose weight,” say, “Start losing weight today!

My free report will tell you how!”.

3) Promote your incentive on social media. Most social media platforms have areas you can include information about your list and offer in the profile. You can promote the list itself, but you’re more likely to get results by promoting the free offer. Which would you respond to: “Join my list to learn about saving money!” or “Get ‘52 ways to save $1,000 a Month’ free.”

4) Include information about your incentive in your bios and emails. If you guest blog or appear on someone’s podcast or website, make sure your bio includes information about your incentive. Every email you send should mention your free report in the signature line.

Nurturing Your List

Growing the list is only one aspect of email marketing. Once they subscribe you need to provide value or they’ll unsubscribe. Nurturing an email list is a delicate balance of staying connected without overwhelming subscriber’s inboxes. Even more important than keeping on the list, is having them eager to open the email to see what you have to share. Here are tips for making your list an effective marketing tool:

1) Email often enough that subscribers remember you, but not so often you annoy them. This number depends a great deal on your home business. Most successful email marketers I know email two to three times a week. Emailing even just once a week, may not be enough.

2) Be you. The most successful marketers know that their effectiveness comes from selling themselves first.

Put another way, people will connect with and want to buy from you because of who you are. Your subscribers have many options for who to do business with, but if you can make a connection, build rapport and trust, they’ll choose you. So don’t be afraid to share stories and true-life anecdotes.

3) Give value. Whatever you email to your subscribers should enhance their lives. Money always follows value.

4) Make list members feel special. People who give you their name and email should be treated with the respect they deserve. Make sure they know it by thanking them as well as giving them things that no one else gets. For example, I provide a freebie every Friday that only my subscribers receive. It’s my way of thanking them and acknowledging that having their email is a big deal. 

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9 Reasons Your Emails Get Rejected

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round.

As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends.

But (also like dating) a lot can go wrong. If you’re striking out in your email campaigns, you’ve got to tweak your pitch. Here are nine reasons that marketing emails get rejected – any of these sound familiar?

1. Your subject lines made a bad first impression.

Your recipient’s experience with your email starts before it’s ever opened – with the subject line. A lot is riding on these 50 characters or less. Some classic subject line “don’ts” include boring copy, ALL CAPS, excessive exclamation points, and – of course – deceiving messages. The subject line “Warning” or “Re:” might earn you opens, but it won’t earn you customers.

What to do:  A/B test all your subject lines. Make sure they reflect your email’s intent.

2. You bored them to death.

Are your emails dry, long, and/or monotonous? Imagine that the recipient is looking for her shoes, her dog is barking to be let out, and she’s late for a meeting. She does not have a year to spend on decoding and analyzing your jargon. This is your chance. Don’t waste it.

What to do: Don’t be afraid of a little “edge,” a human touch, or even a fun, unusual inclusion. And don’t write a novel – the faster you get to your CTA (when you ask for a second date), the better.

3. You forgot to test your display.

You wouldn’t show up to a date in a stained shirt, or with toilet paper stuck to your shoe – which is why you check out your appearance before you arrive. Email is similar. Don’t show up in your buyer’s inbox without testing your display.

What to do: Before you send out an email, test it on all email clients – and don’t forget mobile.

4. You advertised a bigger, better, or cheaper version of yourself.

Don’t exaggerate your height in your online dating profile, and don’t make false promises in your emails. Are you a car dealership? Splendid – I’m in the market for a car! But don’t claim your deals are “once in a lifetime” if you’ll be holding the exact same sale next weekend.

What to do: You’re looking for a long-term relationship, not a one night stand. There’s no need to advertise your challenges, but if you highlight qualities you don’t really have, your customer will eventually find out.

5. You forgot his/her name.

During my worst date in college, the girl admitted she’d forgotten my name. She explained that she’d gone on a lot of dates recently, but the damage was done. Guys and girls, you need to personalize your emails – at the very least, don’t use the wrong name.

What to do: When you email your database, use first names if you’ve got them.  This is easy if your marketing automation allows you to use “tokens” in your emails.

6. You brought up money too soon.

Email is not the place to ask for a sale – it’s like asking your date to buy your dinner while you’re still eating appetizers. Many people read emails while they’re rushed, busy, or waiting in line for coffee, which is why an email is a great place to build relationships with your customers or to educate them on your product or deals. Don’t address your greed – address their needs.

What to do: Don’t mention pricing in your email. Mentioning a free trial or referral program is fine, but don’t overdo it.

7. You overshared. Again.

Your audience doesn’t need emails about how you’re remodeling your building, or how your company recently celebrated its fourteenth month in business. Save these kind of updates for your blog or social…or for a phone call with your mom.

What to do: Keep your emails about the reader. They should be interesting and entertaining to people who aren’t already 100% invested in your brand.

8. You came off as insecure.

Making fun of the competition just makes you look insecure. And if you’re saying this to customers of your competitor, it’s even worse – they hear, “Everything you own is terrible, and ours is better.”

What to do: Take the high road. If you are truly better than your competitors, the proof will be in the results.

 9. You didn’t listen.

Email marketing is about conversations. Don’t send multiple emails on a topic your audience isn't interested in; don’t send the same email twice; and – if you have the technology – don’t offer them content they’ve already viewed on your website or on social.

What To Do: Use marketing automation to listen and respond to your audience’s preferences and behaviors. Set up a subscription center. Run a survey. Listen.

Ok, supernova: you are now prepped and ready to make it past the spam filters, past your audience’s apprehensions, and into their hearts. Still wondering why your emails are getting rejected? Drop me a line in the comments below. 

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7 Email Etiquette Rules to Send By

 Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so.

Here are seven email etiquette rules that your small business should follow.

1. Always get permission

Just because someone handed you a business card doesn’t mean he or she wants to get emails from your business. You need permission from each and every customer you email. 

2. Make it easy to unsubscribe

Your customers should be able to easily unsubscribe to your emails. The CAN-SPAM laws require this option on every email you send. Don’t worry though, if you’re sending content that has value, your unsubscribe rate will remain low.

3. Make sure the content is error-free

Nothing stains your reputation faster than an email full of misspellings and grammatical errors, says Chas Hendricksen, a marketing analyst at technology company Benchmark Systems.

Your customers have high standards, so don’t let them down. Use spell check and proofread your email more than once. Remember, spell check won’t catch every error, so read carefully to make sure you haven’t mixed up words like “compliment” and “complement.”

4. Check and double check your links

You don’t want to send an email with broken links. Not only does that defeat the purpose of your email and potentially cost you sales, it also drops your credibility as a company.

“The entire point of an email campaign is to generate business,” Hendricksen says. “People want to be able to act instantly to your message. It is your job to provide them with a quick and easy way to do that.”

5. Send short and concise emails

Short, snappy emails help time crunched readers. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. Take a look at the promotional email below. The retailer gets its point across with less than 40 words.

6. Your subject line should relate to the content

Don’t be deceptive with your subject lines. If your email is about an upcoming sale, say so in your subject line. You can get creative with your subject line, but don’t try to trick your customers into opening the email. Customers don’t respond well to it, and it’s against the CAN-SPAM law.

7. Keep it classy

You want to convey a professional image. To do that, don’t write in ALL CAPS, it looks like you’re shouting at your customers. Don’t go overboard with things like symbols and exclamation marks, either. It’s just not necessary.

At its core, etiquette is all about being polite. The same rule applies when you’re emailing. Be courteous and respectful of your customers and their time. Make sure your company is putting its most polite foot forward, and you’ll see success. Want more email marketing etiquette tips? Check out our infographic.

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5 Common Mistakes Email Marketers Make

Make a simple google search using the terms “Email Marketing Mistakes to Avoid” and you’ll be met with approximately 1.6 million results. Oh, so you don’t have a few years to set aside for some light reading? Good, let me sum it up for you. There are do’s and don’ts and best practices and recommendations for every intricacy of email marketing. These range from clear, distinct guidelines, to ambiguous ideas. Most are helpful, most are lengthy. So, how do you know if you’re making one of these common mistakes? You might be if…. 

1. Your content is irrelevant

In an age where we can make a simple search for a pair of black snow boots, and have said snowboots show up in our targeted ads on all social media platforms for a week, you better believe subscribers are expecting mail that makes sense for them. If someone lives in Anchorage, Alaska, chances are they aren’t regularly looking to buy those cute flamingo pool floats. So do you ensure that you’re sending your subscribers content that is relevant to them? Start at the beginning! Does your sign-up process include a chance for subscribers to give their geographical location and preferences about what they would like to receive? If not, this is probably a great place to start in order to make sure that your mail is relevant and targeted to your subscriber’s needs. 

2. Your creative needs a refresh

So often, email marketers focus on the subject and preheader of a message that the actual creative content falls to the wayside. The reality is that people are more likely to engage with your mail if something in the body of your message catches their eye. Be sure to include a call to action! Let your users actually engage with your mail by adding in easily found links to your website, a sale, or a special offer. You CAN have fun with your email! For example, below we see Apple is sending a campaign that is relevant to the quickly approaching Valentine’s Day. In their message, they keep the user invested with bold colors, holiday specific emojis, and links to shop the featured products in a subtle, yet easily identifiable way throughout the entire message. 

3. You haven’t optimized for your mobile subscribers

Studies show that 43 percent of subscribers are checking their emails on a mobile device, and that number will only grow since mobile devices aren’t going anywhere anytime soon. Make sure that your images, links, and text are rendering in a coherent, eye-catching way to ensure that your mobile users are having a positive experience with your mail. An easy way to do this is to test in our Inbox Preview tool. This tool gives you exact renderings of your mail across multiple platforms and shows you the issues you need to fix before you hit send. Another useful tool is Email Client Monitor. This tool allows you to gain insight into how long subscribers spend reading your email and geographically where they are opening it to help in targeting and segmentation. It also gives you data about which platforms, browsers, and email clients your subscribers use most often to optimize your email for the most used platforms.

4. You aren’t asking for permission

Permission-based email is vital for an email program to be successful and maintain a healthy reputation with mailbox providers and subscribers. How do you know if you’re deploying these types of emails? I’m glad you asked. First, make sure that users are fully aware of the type of mail they’ll be receiving from you at the point of sign up. Do you only send a monthly newsletter? Let them know! Be straightforward about your relationship going forward and I promise, it will be a long and fruitful one. Also, make sure you’re allowing your subscribers to opt-out of your email whenever they may decide. Meaning, don’t bury the unsubscribe button! Doing so will only increase complaints. Much like it is better to have loved and lost than never loved at all, same goes for your email program. An unsubscribe is better than a complaint any day of the week. Next, make sure you’re keeping subscriber’s contact information up to date. Give your subscribers an easy way to update any changes in their email addresses, so that you always stay in their most relevant inbox. Lastly, don’t buy or rent a list. It is difficult to obtain consent from these types of lists, not to mention some of those addresses may be spam traps, landing you on a blacklist.

5. Signing up for your emails is hard

People like convenience, no one likes to jump through hoops, especially when it comes to getting on an email list. More often than not, I see sign up processes that look more like the format a doctor’s office than a mailing list to hear about sales on my favorite sweaters. Keep your sign up process on one page, make the information you need from them an easy click, not a long form in which they need to write in a great deal of personal information.

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How to Use Social Media to Grow Your Email List

Can you really grow your email list by using social media sites?
Sure, getting more followers, shares or repins is pretty straightforward, but to really take advantage of social media in your business, you need a way to convert your social traffic into email subscribers.
The answer, though, is yes, you can grow your list through social, but it’s going to take a bit of strategic planning on your part.
There’s more to it than signing up for an account, posting a few status updates, sharing a few stories, and then sitting back while hordes of people start tripping all over themselves trying to get on your email list.
It’s a strategy worth pursuing, however.
According to a survey by the Pew Research Center Center, 69% of the population is using social media. In other words:

• There are over 1 billion daily active users on Facebook
• Twitter has over 330 million active users
• Instagram has a community of over 800 million

This essentially means your target audience is on social media all the time.
It’s your job to get on their radar and capture their email address.
Let’s take a look at some of the key ways you can start using social media to build your email list.

Contests and Giveaways

An easy way to grow your list and drum up awareness of your brand is to host a contest or giveaway.
There’s something about contests, sweepstakes and giveaways that people find irresistible.
Whether it’s to win a product or service – or even just a gift card – if it’s of value, you can be sure people will enter for a chance to win.
What amounts to a business write-off or marketing expense can get you buzz, publicity and grow your email list seemingly overnight.
For example, Design Milk hosted a giveaway for their readers with a prize consisting of a DIY Print Shop Original Print Shop Kit worth over $600.

To enter, people filled out the form and gave their email address.
Design Milk promoted this on Twitter and Facebook.

With a high incentive like in Design Milk’s example, many people will gladly give up their email address for a chance to win.
On the technical side of things, here are some places that make it easy to set up a social giveaway or contest:

• Rafflecopter
• Wishpond
• Woobox

Write a blog post, tell your current subscribers about the giveaway, and start promoting it on your social media channels to get the buzz going.

Optimize Your Social Media Bio

What does your Facebook, Pinterest, Twitter or other social media bio currently say?
Most social sites have a spot for a personal statement or bio; are you taking full advantage of this valuable space?
Like a lot of businesses, you might have the obligatory boring blurb about your business and maybe a funny fact.
Instead of boilerplate write-ups and witty quips, tell people what you do and more importantly, what you can do for them.
Then, go ahead and throw a link to your lead magnet or landing page in there.
Use Bitly or another link shortener if your URL is too long.
Since you’ve already captured the reader’s attention – there’s a good chance they follow (or just followed) you – why not entice them to sign up for your mailing list?
This is an easy way to optimize your bio for conversions and gain more subscribers.
It’s exactly what blogger and photographer Julie Claveau is doing on her Twitter profile.
After telling you a bit about what she can do for you, she has a link for you to sign up to her free photography course.
 

Clicking the link takes you straight to a landing page where – you guessed it – you’ll need to give up your email address to join the course.

Make Use of Social Media Headers and Pinned Posts

Facebook and Twitter both allow you to upload a customized social media header image.
This is prime real estate you can use to promote your logo, company name and URL for your lead magnet or landing page.
Space is at a premium and this won’t be a clickable link, so like we suggested with your social media bio, use a link shortener like Bitly to shorten a long URL.
And, if you do use Bitly, go ahead and create a customized link that’s easy to remember (and type).
 

Not only do you want your lead magnet URL on your header image, you also want to have a pinned post.
With both Facebook and Twitter, you can pin a post so it always stays at the top of your page.
Whenever someone visits, it will be the first post on your timeline.
Brent Jones, a freelancer and blogger, pinned a post on his Twitter feed that contains a content upgrade – his preferred way to grow his email list.
 

By having the URL for your lead magnet in your social media header – and then as a pinned post on your timeline – it’s much more likely people will sign up to your list on their own.
And if they miss the pinned post or didn’t notice your header image, you still have your social media bio to attract their attention.
You’ll get them coming, and you’ll get them going – you do want to grow your email list, after all.

Add a Sign Up Button on Facebook

A great way to optimize your social media profile – on Facebook for example – is to add a Sign Up button to your header.
Start by logging into your Facebook page and finding the Create Call to Action button.
 

Just select the Sign Up option from the drop down menu and enter the URL of your lead magnet or landing page in the Website field.
 

That’s all there is to it.
You’ll have a dedicated button for people to click on in your profile header that takes them directly to your landing page – where you can work your magic to capture their email address.
It sounds so simple, but not a lot of people are doing this on Facebook.
And never underestimate how much people like to randomly click on buttons!
In addition, some email service providers enable you to integrate a sign up form tab directly on your Facebook page by using their Facebook app.
We won’t get into the technical details since each provider can implement it differently, but you can check out social media strategist Peg Fitzgerald’s Facebook sign up form to see what it could look like.

Social Media List Building Wrap Up

There you go – a handful of easy and highly effective ways to grow your email list on social media.
By running contests and valuable giveaways you’ll be sure to attract your target audience, and by requiring them to enter their email address to enter, you’ll grow your list quickly.
And with your newly optimized social media bio, social media header, sign up buttons, and pinned posts all focusing on directing visitors to your landing page URL, you’re doing all you can to push them to subscribe to your list.
Over to you – what other methods have you used on social media to grow your email list?



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Email List Segmentation: How Much is Too Much? Not Enough?

 You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time to start slicing and dicing your subscriber file.

Marketers who practice list segmentation see better open and click-through rates, fewer unsubscribes and better deliverability. The reasons are obvious: segmentation creates discreet audiences we can laser-target with offers, creative, and information crafted specifically for them, at just the right time. This in turn improves relevancy and response, while decreasing complaints or blocking. Who among us doesn’t want to see more of this kind of email in our inbox: messages that speak to us as if we’re the center of attention, and show up at the perfect moment (or not at all?)

Too Little?
Let me begin by addressing the easy part of the question: how much email list segmentation is not enough?

Zero segmentation for one – so get on with it already! I’d also suggest if you’re not segmenting by at least these key attributes, you’re leaving opportunity on the table:

Customer Life Cycle Stage (new, existing, loyal, inactive) – new customers have different needs – and response propensity – than existing or inactive customers, so recognize these distinct stages with message appropriate to each

Geography – Simple geographic segmentation is necessary and relevant to national and certainly global companies. Accounting for seasonal, weather, cultural and current events differences reflect an understanding of where your customers live and how geography affects their habits, lifestyle and needs. It also allows you to hyper-target distinct populations with super-relevant messaging when a specific event – like a natural disaster, sporting or political event – takes place.

Product/Brand Interests – You’re likely not selling one product at one price point, so recognize your customers by product type, brand interests, or your different lines of business.

Purchase History – Not all buyers spend alike, which is why analyzing them by the tried-and-true RFM (recency, frequency, and monetary amount of purchase) formula can yield insights as to who your most valuable customers are, who needs nurturing, and who deserves your most lucrative offers.

Of course there are infinite additional ways to segment (age, gender, education level, content preferences, lead scores, sales funnel stage, customer personae and more), many of which depend on your business type and marketing goals. Still, if you’re newer to segmentation starting with the four types above will at least get you moving in the right direction.

Too Much?
With segmentation so powerful, 1:1, dynamically customized email is on the rise and easier than ever to implement in most ESP and marketing automation platforms. Sophisticated marketers have embraced email automation to the point where so many of their campaigns are sent based solely on individual behavior or conditions, that they’re facing a new challenge: how much segmentation is too much?

I’m all for email marketing automation – in fact automated campaigns produce somewhere along the lines of 5x the revenue and ROI of broadcast email – so much so that these highly-targeted “triggered” emails (like cart abandonment, welcome and onboarding campaigns, up-sell offers, etc.) should be part of most if not all programs. The downside? You’re often sending to an audience of one or very few people, which can leave most of your email subscriber base untouched if you haven’t built a diverse and multi-layered messaging mix.

Consider that you might be over-segmenting if:

• You have no broadcast email campaign in your program such as a newsletter, monthly bulletin, weekly special, featured news item, monthly webinar or content, etc. Yes, broadcast campaigns have their place in your overall mix: they provide continuity, credibility and a predictably recurring touch-point for your entire list. You want this because not every subscriber will be equally engaged nor engaged to the point of qualifying for automated email.

• You’re not conducting segmentation or engagement analysis to mine for high-value customer segments and buyer correlations. Which subscribers open and click on your email the most? Who are your frequent buyers? Have you searched for correlations between product purchases and/or content interests across categories?Mine your data for the propensity and interest of customers who purchase one thing to also need a related product or service. Do women who buy a dress almost always return to purchase an accessory like jewelry or a handbag to go with it? Do guests in your resort hotel usually need to book local excursions and activities – or ground transportation to and from the airport? Do first-time diners come back within the next 30 days to eat in your restaurant again – or recommend it to friends? Searching for behavioral correlations like these can yield opportunities not only for automated 1:1 cross-sell, up-sell and follow-on offers, but also for campaigns segmented to a group of like customers based on purchase history.

• All of your email campaigns are automated based on individual behavior. Yes, you want as many 1:1 automated campaigns as possible relevant to your business, but these are by far not the only email campaigns you should be sending.

• You’re seeing declining open and click-through rates across your list. Again, likely an indication that you’re not engaging often enough with large swaths of subscribers to keep them interested.

Optimize Targeting with a Diverse Messaging Strategy

Optimal segmentation is both art and science and is achieved by creating a multi-layered email campaign strategy that ranges from broad to specific and includes a mix of general, promotional, categorical, segment-specific, and individually-triggered messages. True, the most sophisticated (and successful) email programs can become complex due to the risk of high frequency and/or overlapping campaigns for certain subscribers, which is where suppression and campaign prioritization rules can help. But once we accept that balance – neither too general nor too specific a level of segmentation – is key, and that subscriber engagement is our priority, we’re fully harnessing the power of email.

Check out our Email Marketing courses to learn more about how you optimize your targeting and strategy.

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17 Things to Know About Working with a Content Writer That Could Save You Thousands

It’s truly important for you to understand how web content plays a pivotal role in driving traffic to your business website. More traffic means more business for you regardless of whether you choose to write it on your own or hire a professional writer. 

Content writers need to commit on a full-time basis, especially when they contribute towards content marketing. Content writers are in a position to create blogs on various niches whenever the need be. But you won’t find it easy when you’re into another field.

How the professional content writers can help you stick to your budget:

1. Publish content every day: Content needs to be published every day, and here lies your biggest challenge as a blogger. It creates a solid foundation for your marketing strategy. By hiring a professional writer, you’re assuring yourself of a reliable source of engaging, attractive and authentic content regularly.
2. Achieve great content regularly: It doesn’t need any special mention. A professional service has yields quality content and that too without any mistake and typos.
3. Get improved search engine rankings: A professional content writer will always be able to provide you with content based on the specific keywords chosen by you. This is quite crucial for your business. A content writer should be able to focus on the business needs, which helps in making your products and services more appealing to your prospects. This way, he ends up saving much in terms of your promotional cost. Even when your keywords rank well in search engines, then can’t convert prospects unless the message is vivid and appropriate.
4. Avail more accountability: A professional writer places the right words whenever he gets an opportunity. You save much of your hard-earned money by hiring them as they project more accountability. Eventually, they turn out to be more convincing to your audience.
5. Update site content every day: In order to keep your content appropriate and fresh, you must continue to update t on your site. A content writer saves much of your research cost by studying the changes within the industry and sharing them on your site. A unique and natural presentation will always ensure a huge influx of traffic.
6. Share fresh concepts and ideas: It’s truly challenging to come up with fresh ideas o a regular basis. You may be wondering what to write on or how to begin with, but your writer is aware of all potential resources that get updated regularly. Your website or blog viewers won’t ever experience a lack of information as they develop this habit of visiting your platform frequently.
7. Measure your writing necessities: Your writing necessities are bound to increase when your business expands. Your demands are most likely to be met by a content writer. Content publishing doesn’t seem to be so expensive nowadays, and content writers deserve much credit for this. All you need to do is to share your requirements with the writer in advance.
8. Save more money: Hiring a professional content writer won’t compel you to invest much towards maintaining an in-house team. All you need to pay for is the piece of content for which you place an order. You’ll neither need to occupy a certain office space for this purpose nor would you have to invest on furniture and electricity. You’ll pay your writer only after the content gets delivered to you.
9. Turn the brand easily recognizable: In order to gain more business from your target audience, you’ll need to gain much of their trust. This way, they’re likely to get more familiar with your brand. People tend to remember your content once they become aware of your presence. They will find it easier to come across your services once you publish authoritative content. A professional content writer is naturally equipped to provide you with authoritative content worth great quality.
10. Develop a uniform content stream: Reliability is certainly an important factor that determines the true impact of your content-marketing campaign. Even the smallest of gaps might push you in the wrong direction.
11. Explore most promotional channels within your reach: Your content writer will provide you the opportunity to check out the true potential of all social media platforms for sharing content about your products and services. Alongside driving more traffic to your business blog or website, it will develop brand value across all popular channels like Blogger, LinkedIn, Guest Posting, Twitter, and Facebook.
12. Engage the right audience on social networking websites: It keeps your audience engaged when you continue to post authoritative content about your business across various social networking sites like Twitter and Facebook. Content that comes from your own business blog or website is of more value to your viewers. They will get an opportunity to interact with you directly by asking questions and sharing their views. That’s why it’s important to hire a content writer who’ll do the needful.
13. Popularize your brand in reputable websites: A good piece of content that’s submitted with a reputable website will help you fetch quality back-links. You won’t need to spend much time on your business website as your content is supposed to write natural content with hand-picked sites. With time your brand gets a much-deserved exposure within the target market.
14. Engage your viewers with your blog or website: A few article or blog posts aren’t enough to engage your viewer. People begin to reciprocate when fresh content get published on your blog or site regularly. The cycle continues as it draws more audience in the future.
15. Achieve better conversion rate: Your conversion rate is bound to increase when you start posting content that seems more compelling. It has nothing to do with your effectiveness in pulling visitors across social media sites or the performance of your site across major search engine. More compelling content yields a better rate of conversion for your site.
16. Achieve extra subscribers for emailing updates: Your website is bound to achieve more appropriate traffic when you create your own mailing list. You’ll find it easier to push viewers for subscribing to your mailing list. They are bound to visit your website more frequently when your website gets updated with valuable information on a regular basis. Under such circumstances they are more likely to subscribe to your mailing updates.
17. Broadcast email marketing programs regularly: Content that you write for your email marketing campaign tends to prove more important than that of your blog or website content. It even helps you in achieving more relevant audience. These viewers are likely to visit your website once they read through your email messages. They are even more likely to be converted after they relate to your messages. All of your email-marketing campaigns are bound to fetch more value through high-quality content.

Imagine the amount that you’re bound to save in terms of brand promotion and fast conversion by hiring a content writer. You can always invest it in some other channels that fetch quick returns for your business in the near future.

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