75 Twitter Marketing Tactics (51-75)

In this video, you will learn 25 twitter marketing tactics that will get you more engagement, followers, website traffic and brand trust from your audience. I will be covering things such as why you should thank your followers, what times of day you should tweet, why you should connect Twitter to other social profiles and much more. Enjoy the Twitter marketing strategies, tips and tricks in the video!

75 Twitter Marketing Strategies (26-50)

In this video, you will learn 25 twitter marketing strategies that will get you more engagement, followers, website traffic and brand trust from your audience. I will be covering things such as why you should thank your followers, what times of day you should tweet, why you should connect Twitter to other social profiles and much more. Enjoy the Twitter marketing strategies, tips and tricks in the video!

4 Effective Ways to Increase Email Subscribers [GUIDE]

Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group.

With numbers like that, it makes a lot of sense to continuously increase the number of email contacts that you have. A growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line.

To help you substantially build your email list, we’ve put together a list of four effective ways to increase your subscribers. Each of the four methods below has detailed instructions so you can improve your list without a huge learning curve. You’ll save time and inject your list with new names at the same time.

1. Consider adding an overlay to your homepage
If you want to capture more emails, an overlay is a simple way to not only grab a visitor’s attention, but to also encourage him or her to give you an email address.

You might not be familiar with the term overlay, but you’ve seen them. You know those boxes that appear after you’ve surfed a website for a few a seconds? They look like this:



The background goes dark, the message appears on the screen and the reader can close the window or enter information. They’re similar to popups that were popular a few years back, and some people use the terms overlay and popup interchangeably.

How well do they work? According to E-consultancy, an overlay brings in 400% more email addresses compared to other online opt in forms.

How do you add an overlay to your homepage? Adding an overlay sounds technical, but any small business can do it. You don’t need a website designer to do this, and you don’t need to know a single line of code either. You can get an overlay on your site by using one of these online tools:

PopUp Domination
Pippity
PadiAct

We should point out that these tools aren’t free. The three options above have various pricing plans, but range between $25-$49 per year. When you think about it, that’s a small price to pay to grow your email list with engaged subscribers who want to hear from you.

We picked the three sites above because of their ease of use. Once you’ve signed up you can use premade templates to design an overlay, you can adjust the colors to match your branding, add your own images and control when the overlay pops up on your page. With A/B testing, you can also test several different overlays to see which one your visitors prefer. Your membership includes analytics, so you can see how well your overlays are doing too.

Overlay tips:

Change the colors of the templates to match your logo or brand. You want the overlay to complement the look of your website.
Have the box pop up 15 seconds after a visitor hits your site. E-consultancy tested the best time for the box to appear and 15 seconds was the winner.
Keep the text brief.
Use A/B testing. Take a few extra minutes to test your design. It will only improve your success.
When creating the text, focus on your audience. Tell them what they get by signing up. For example, say “Sign Up For Our Newsletter and Save,” or “Join Our List For Weekly Budget Tips.” Tell visitors what the benefit of signing up is like in the example below.



2. Run a contest or giveaway on social media
A great way to get more email addresses from folks who want to hear from you is through a contest on social media. You have a lot of options when it comes to contests, but the main idea here is to get participants to enter their email address to get something.

You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there.

Shreyans Parekh, owner of Koyal Wholesale, a special event supplies company, says social media contests are of the most effective ways he collects email address.

“We set up a contest and ask entrants to give us their email address to participate,” he says. “It’s a particularly useful tool at obtaining email addresses from very valuable leads.”

Facebook has updated its Page Terms so you can run a contest on your business page, but we still suggest that you use a third party app to make life easier. Here are two tools that can help you capture emails via a Facebook contest:

Heyo. You can try it for free, but plans start at $25 a month. We found several promising case studies that support Heyo. Lilly Pulitzer used Heyo to run a contest. They gave away 50 diaries, which the company sells. The campaign resulted in 9,000 emails captured, 2,000 of those were captured from a mobile device.
Woobox. Users say it’s easy to navigate. You can try it for free, but plans start at $15 a month. This program works with other social media channels as well, so you’ll be able to launch contests on several platforms. Here’s an example of a contest created from Woobox.

Contest ideas:

Photo contest. Collect an email address and ask your audience to submit a photo of them using your product. Here’s an example.
Video competition. Collect an email address and ask your audience to submit a short video. A hotel-booking site, for example, could ask its audience to submit the best moment of their vacation that was caught on video.
A simple giveaway. Ask people to enter their email address to be entered into a free giveaway. The winner is selected at random. It’s simple, yet effective.

Tips to run a successful contest:

Keep it simple. The contest or giveaway shouldn’t be complicated to understand. You should be able to spell it out in a few words.
Offer a related prize. The prize you giveaway should have something to do with your company. Giving away a free iPad is cool, but if your business sells seeds, an iPad doesn’t make sense.
Read the rules. Facebook does have rules when it comes to contests and giveaways, so read through them before getting started.
Promote your contest. Turn to other social and digital channels to spread the word about your contest. Don’t forget, you can email you current contact list about the contest too. You can include the contest details in your next newsletter as well.
Send a follow up email. Once the contest is over, reach out to all of the participants and thank them. You might offer them a small coupon or discount code to engage them.

3. Use Twitter Lead Generation Cards
A Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. You create a card, which is like a souped-up tweet that offers some sort of incentive. Here’s an example:



Once a consumer clicks on the call to action, the person’s name, Twitter handle and email address is pre-filled into a small card. All the consumer has to do is hit submit. In return, you get a bunch of new contacts for your email list.

According to Twitter, one client compiled 1700 new email addresses in a week by using this tool.
Ready to give it a try? We’ll walk you through the process:

Set up

1. You need a Twitter Ads account. If you don’t have one, you can sign up here.

2. You have to decide how you’ll collect the data from your cards. You can download a spreadsheet from Twitter, or you can have the data delivered through an automation system like Salesforce.

Creating a card

1. Log into your Twitter account.

2. Go to the sprocket in the right hand corner and click Twitter Ads from the dropdown menu.

3. Click on the Creatives tab in the navigation bar at the top and click Cards.

4. Click Create Your First Lead Generation Card.

5. Fill in the form. We’ll walk you through the boxes, but the form should look like this:




Add an image. The dimensions are unique. The picture should be 600×150 pixels with a 4:1 aspect ratio. You can use the preview button to make sure the picture looks right.
Write a short description. You should promote a sale or an offer. An incentive is the best way to entice people to submit their email address. Space is limited to about 80 characters.
Link to a privacy policy. You have to have a privacy policy on your website that you can link to.
Additional link. Provide an additional link so your audience can learn more about you.
Select a call to action. This is the button your audience will click on before submitting their information.

6. Save your card.

Launching your card
1. Now you need to attach the card to a tweet. To do so, click the Tweet button in the upper right hand corner.

2. Create a tweet in the box.

3. Before you send it out, click on the card icon in the box and attach the card.

4. You can attach a card to a promoted tweet, which means you’ll pay for the card to be exposed to people outside of your followers. You can set the budget within you Twitter Ads account.

Get your contacts
You can log into your Twitter Ads account, click on the lead generation card and hit the download icon. A CSV file will download to your computer. Here’s what you’re looking for:



4. Collect names at events
We’ve gone over some fairly modern, digital ways to collect email addresses, but there’s a simple, low-tech way to snag more contacts too. Break out your clipboard and ask people to sign up for your email list in person. Yes, in person.

“It’s okay to go old school to manage a contact list,” says Drew Price, head of email marketing for online correction site Grammarly. “There’s a reason many of the largest retailers train their employees to do this and have added the functionality to their computer systems.”

You can simply use Microsoft word and create a two-column table that asks for a person’s name and email address. You can even download and print a simple form online.

Here are several times you can break out the email sign up form:

Trade shows. When you set up at a trade show, have your form sitting right on the table. When you interact with someone, ask if they’d like to sign up.
Business events. Hosting an event? Pass the clipboard around to collect email addresses while people mingle, or ask people to sign up as they check in.
At the register. If you have a brick-and-mortar shop, leave the clipboard at your register. Have the cashier ask customers to sign up after they have paid for their purchase.

Final thoughts
While this list offers four specific ways to increase your email list, there are many ways to do so.

Considering the value of your email list, you want to continually make efforts to add to it. And of course, we’ve written extensively about using email sign up forms to collect email addresses and why they are a no-brainer for your business.

What’s the most successful way that your business has found to collect email addresses? Share your experience in the comment section below.


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10 Ways to Promote Your Latest Blog Article

YOUR article is polished and ready to go. You hit “Publish,” and eagerly wait for reactions. Whether it’s likes, shares or comments, any response is welcome.

As an author, feedback fills you with a sense of accomplishment and confirms that what you’re doing is meaningful. Engagement validates that your overall message is resonating with your followers and allows you to make a difference.

Still, one of the biggest obstacles bloggers face is how to effectively promote their articles. You’ve invested so much time into creating content that matters, naturally you’d want to find the best way to promote your content in order to get as many followers as possible!

So, here are ten ways you can promote your latest blog article:

1. Share It on Social Media

The most popular form of promotion is sharing your article on social media. However, it’s not enough to simply just share the link or use the autopost. Instead, use these methods to enrich your status update:

• Add images for visual interest (more on that here)
• Add relevant hashtags
• Include engaging intro text
• Tag relevant people or accounts
• Use a tracking link to keep an eye on engagement (hint, hint – try Click Perfect)

Image source

2. Ask Influencers to Share Your Content

Influencers are respectable people in your industry, and as such they have the power to boost the success of your article tremendously.

Try to reach these individuals through social media channels, or via email, and ask them to share your article.

Keep in mind that the article has to be both relevant to the industry and of high quality in order to intrigue and inspire them to share.

3. Send an Email to Those Mentioned in the Article

Whether you’re referencing articles, eBooks or 3rd party material as resources within your own post, make sure you contact the authors as a part of the promotion.

A best practice is to ask for an opinion, however you can also politely ask them to share on social media or link from their own blog while you’re at it! In most cases, they will respond positively, as it beneficial for both parties!

Important: Don’t forget to list resources in your article and always provide links back to the original content.

4. Contact People Who Have Shared Similar Content in the Past

Those who have already shared similar content might be interested in reading (and sharing) more about this topic, which is why this method is great for finding people who are genuinely interested in the niche you write about.

A great way to locate these individuals is through mentions and hashtags on social media.

You can also find blogs and websites that have shared similar content using a tool, such as Open Site Explorer. Simply copy the link of the related content, look up the web addresses that link to that content and get in touch to recommend your own article for inclusion.

5. Repurpose the Content to Target Users on Different Platforms

Repurposing content helps you expand the reach of your content, by leveraging the power of different platforms. For example, if you have a blog article, try creating a presentation featuring the same content, and then share it on relevant platforms, such as SlideShare. This way you reach SlideShare viewers, thus increasing the number of online users you reach.

6. Feature the Article on Your Website

There are two ways you can promote the article on your own website.

Firstly, make sure you feature it on the front page. Add a feature section specifically for your blog, that way anyone who visits your site will see the content.

The second way to boost its performance is to share it as, “Latest news” in the sidebar. This way you promote the article to the users who reach your website through other content. A sidebar is a great way to catch their eye and keep their attention once they’ve finished up looking at what they initially clicked through to see!

7. Leverage the Power of Subscribers

Once you publish the article, create an engaging email send it to your subscribers. After all, they provided their email address because they wanted to be informed about new content that you publish!

Feel free to ask your subscribers to share the article as well. If they liked the content, why wouldn’t their like-minded friends or followers benefit from the information too?

8. Take Advantage of Bookmarking Websites

Bookmarking websites, such as Reddit, StumbleUpon, or Triberr as a way to gain exposure to users who are part of these online communities. All you need to do is join a bookmarking website and create a profile, and then you’re ready to promote the articles through the platform.

Since social interaction is integrated into these types of websites, you should try to be active and interact with other users if you want to increase the number of people that see your posts through the platform.

9. Add the Article to an Online Magazine

User-curated online magazines is also a great way to promote content, as it allows you to create your own online magazine focused on a particular topic, or allows for the possibility to be featured by another curator.

Platforms such as Flipboard, Paper.li and ScoopIt, already have large online communities with users eager to explore and discover new interesting content.

10. Use Paid Advertising to Boost the Article

Paid advertising is always an available option for article promotion, regardless of the platform you want to focus on. Whether you are seeking promotion via, Facebook or Twitter Ads, promoted content on LinkedIn, etc. paid advertising boosts traffic and increases the reach of your article much faster than using any alternative, free methods.

Each promotional strategy has positive and negative aspects, each with a specific way to achieve desired results. As an author, you need to explore all available options, and find those that are most beneficial to you in terms of traffic and lead generation. Give your content the best possible chance to reach as many readers as possible! After all, this is what blogging is all about – inspiring others, sharing knowledge and making a difference.

Don’t worry if, for example, you haven’t seen valuable results from repurposing content. Even though this technique may work for some publishers, find the technique that works best for you!

Perhaps you find that social media activity works for you or maybe contacting influencers has shown great results in the past. Focus your energy on the options that bring you the best results. Time is valuable and it’s important to find the most effective option that works best for you!

Final Thoughts

In the end, it’s quality that matters most!

Search engines and social media filter out ineffective content, therefore it’s of the utmost importance to publish high-caliber blogs.

Make sure that the article you’re promoting is worthy, as this has a significant impact on the outcome of the promotional activity. Also, make sure you optimize your blog in order to keep visitors interested in your content and maximize your lead generation.

We all know that article promotion is very important part of blogging, so we’d love to hear from you about your results.

Which promotional method would you add to this list? Talk to us and share your ideas!

While you’re at it, please share on social media to help get the word out!

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Twitter Tutorial (2015)

How to use Twitter! In this video I’ll show you how to use Twitter to build authentic relationships. From content to influencer outreach, I’ll explain the simple tactics that make a big difference. Get your Twitter Checklist to start building your community today: http://eepurl.com/blwUe1

How To Get Your First 10,000 Real Twitter Followers For Free Without Ads

In this video, you will learn how to get your first 10,000 real twitter followers for free without ads. Not only will these strategies help you get more followers, but you will also get more retweets, favorites, comments, mentions, direct messages, brand awareness and even blog traffic. Use these tips to build an extremely popular Twitter account. Enjoy the video!

Twitter Cards Beginner Introduction Tutorial 2017 - How To Use Twitter Cards For Advertising Webinar

Twitter Cards Beginner Introduction Tutorial 2017 - How To Use Twitter Cards For Advertising Webinar

This Twitter Cards tutorial webinar will cover the basics of advertising on Twitter with their service called Twitter Cards. We will cover what they are, why you would use them in your business, how you would use them, how to set them up so you get optimal results and a question and answer section at the end.

Twitter can be great for advertising but you need to know how to use it properly, otherwise you will lose a lot of time and effort and get nowhere. At first you might get some followers but you probably have no idea what to do with them. The best strategy is to try and get targeted followers that will be interested in what you have to say and not just anybody. Followers will be people you can communicate with, invite them to webinars and events and even sell your product to.

There are several reasons that might make you choose Twitter as your primary advertising platform. Firstly, it offers you the ability to set up highly targeted and consequently highly effective ads. You can individually target keywords that you want your ad to show up on and that people are tweeting about. Another strategy you can use is to target the followers of a leader in your niche on Twitter. You can also target followers of specific companies that are present in your niche. Twitter Cards also offers several types of ads that you can use depending on your needs, goals and objectives. 

So what are Twitter Cards? Basically, they are images created inside Twitter that show up in the newsfeed of your targeted audience. They are built to have different purposes such as attaching a link to them which will mean that when someone clicks on it they will be taken directly to that chosen link. They are also not universal in every country, as each one has different specifics in their advertising arrangements. 

There are many reasons to use Twitter Cards, but the biggest one is that it is the most powerful feature of lead generation cards. It is also very simple, which means you do not need a technical background or even any special technical skills. Not even a website or an autoresponder is needed, two things that have been essential for advertising for quite some time now. Another advantage is that a tweet that contains an image is way more engaging that a tweet that does not contain one.

A Lead Generation Card is a special card you can create inside of Twitter’s Ad platform. Simply put it is an image that you add to a tweet. It’s power is that people are inclined to click on an image and when they do their name and email address are captured. This will help you immensely when trying to build an email list to use with an autoresponder or even without one. 

A website card is an image that will lead people straight to a link that you attach to it, if they click on it. This link can be your website, blog, even an affiliate link if you are careful. It is way more engaging to click on an image than to just have a link in a standard tweet. 

Twitter has realeased their own advertising platform Twitter Cards and this is a Twitter cards tutorial for 2015 and even 2016. It will teach you exactly how to use twitter cards in webinar form. The tutorial will cover social media, twitter advertising and also various twitter tips.

Twitter cards will be explained and also I will show you how to become an advertising expert in Twitter Cards. You will learn how to install twitter and twitter for wordpress. Twitter marketing for social media is actually really simple if you know some SEO and of course how to validate twitter cards via the twitter validator. The best twitter best practices will without a doubt bring you twitter traffic.

Twitter cards includes many Twitter card types which means you will need twitter card analytics and twitter analytics to learn which one is the best. This Webinar will get twitter cards explained and you will be able to incorporate them in your wordpress website which I like to call wordpress cards. The Twitter cards validator works by using the Twitter Cards API.

Digital Marketing: What's next for 2017??

Great practical tips on social media strategy and tactics don't you think?