How to Get More Twitter Followers (Without Creating Content)

Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though your number of Twitter followers isn’t indicative of the quality of your posts, the number matters. Here are 5 ways you can get more Twitter followers now.

1. Ensure that your brand is follow-worthy

Customers today want to connect with brands. It’s not enough to have a ton of content. Unless you are authentic and exceptional, customers won’t engage with you on Twitter. Millennials, for instance, are very brand-conscious, but they’re very difficult to engage. However, with the right content, partnerships and social outlook, you can catch their attention.

Start building a brand that speaks to your target groups on their level. In their language. And about things that matter to your audience.

2. Curate content from RSS feeds, the web and your resources

Instead of always creating your own content, you can curate content from strategic sources. What are strategic sources? Well, non-competing brands within your industry, customers and partners qualify as strategic sources. You can use this form of interaction to show these people that you are interested and that you care. At the same time, you can also get access to free, high-quality content that you can share with your audience.

You could even automate curation using a content curation app such as DrumUp, which has RSS feed reading and keyword based content curation activities.

3. Craft well-organized automation queues

Once you have curated content, you can save posts in smart social media automation queues to avoid publishing manually. Social media automation queues are great for engagement because they allow you more control over quality of posts and publishing. You can save posts according to themes, dates and partners and set the publishing schedule to match your audience’s content consumption.

DrumUp’s social media management dashboard has “content libraries” using which you can create smart automatic queues.

4. Follow influencers, partners and potential customers

The point of following people on Twitter is to get genuine and active people to engage with your brand. So, it’s not a good idea to follow people at random. Instead, you can create distinct and definite groups of people worth following. Influencers, other brands, customers – current and potential, and event managers can, for instance, be groups of people whom you can follow.

Most social media sites already give you suggestions of people to follow based on your network and interests.

5. Interact with prospects via Twitter lists

When you follow a bunch of people you are left with a cluttered Twitter feed and no way to manage their content. Twitter lists offer you means to organize the people you follow in groups, so you can consciously engage with them on a daily basis. Lists can be made public or kept private based on what you want to do with them. Private lists can’t be seen by other people, including those who are a part of those lists.

Instead of creating your own lists, you can also subscribe to other people’s lists. It’s a good idea to subscribe to lists created by influencers in your niche.

Bonus

Answer questions.

The best way to attract Twitter followers is to become an active part of communities to which they belong. These communities don’t have to be on Twitter. They can be on LinkedIn, Facebook or any other social platform. Participate in conversations on these platforms and answer questions that are important to other participants. This is a great way to both build your credibility and Twitter following.

Wrap

There are tons of ways to build a Twitter following organically. The key is to focus on scaling your results without having to scale your efforts. This post provides examples of great ways to begin.

Photo by Ivana Cajina on Unsplash

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How to Acquire New Customers using Social Media: 7 Brilliant Tactics

It’s common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly should a company use Facebook or Twitter to find and convert random people into actual customers? Well, that involves creating a conscious and calculated plan.

Every brand has its own unique challenges in acquiring new customers. Where acquisition entails convincing one person for a B2C business, it could mean convincing an entire board of directors for a B2B business. Irrespective of where you lie within the spectrum, there are a few universal ways to acquire new customers using social media. With the support of the right social media management tool and ideas, you can turn your social media pages into  customer acquisition funnels.

Begin by defining what constitutes an acquisition for your brand

Customer acquisition could refer to any of the following actions –

• eCommerce purchases
• Offline purchases
• Social media actions
• Website visits
• Email subscriptions
• Content downloads
• Event/app registrations
• Coupon redemptions

For clarity of purpose in your customer acquisition plan, it’s important to also define your target audience and what you expect of them before you move on to execution strategies.

Who do you want to reach? List the characteristics of your target groups – their age range, interests, concerns, browsing and purchase behaviors, etc.

What action do you want your targets to perform? This is based on your definition of customer acquisition. It could be visit your website, follow you on social media, make an online/offline purchase, etc.

How do you intend to get them to act? What content, strategy and platform do you plan to use to get your target audience to perform the action you want them to perform? This post is a quick summary of 7 brilliant tactics that you can use to acquire customers through social media.

7 brilliant tactics to acquire customers through social media

1. Remarket to first-time website visitors

Remarketing is literally staying on the top of your prospects’ minds so they can seek you out when they’re ready for purchase. The internet and social media have opened up a world of possibilities for not only your company but also millions of your competitors’ companies around the world. As a result, your company has both increased opportunities and increased competition. Without remarketing, your content can easily be lost and forgotten by millions of substitutes.

Facebook lets page owners remarket to website visitors by tracking visits via a piece of code that page owners are required to integrate with their website code.

2. Share User Generated Content

People, in general, like being acknowledged in public. What could be a better way to connect with your fans than by allowing them to take the spotlight on your platform? Create campaigns that make your customers feel positive because doing that will help you create a positive brand perception among them.

Starbucks often conduct contests that push customers to get creative, often resulting in the creation of visually appealing content that the brand displays on their social media pages.

3. Curate influencer content

What’s the simplest way to source excellent content for social media while also expanding exposure for that content? It’s content curation. Not just any kind of content curation, but curation of influencer-created content. By curating influencer content, you can deliver the best insights and writing in the industry to your followers and earn the good-will of the influencers whose content you share.

When scheduling curated content, add a few words summarizing, introducing or critiquing it, so your voice is heard as well.

4. Integrate your offline & presence

Every target audience is unique, but today’s audience, in general, has a few characteristics in common. One among them is that they carry devices on their person everywhere they go, and document and broadcast the more interesting details of their lives on a daily basis. This means that your marketing depends not only on what you do online but also on what you do offline. Few brands use this behavior of the general audience to their advantage.

Popular TV shows encourage their viewers to tweet from to time, and that simple act earned one of their episodes over 119,000 tweets! Use other media to activate customers on social media.

5. Tap active communities

Big brands like Habbo Hotel, which generated a revenue of $78.7 million in 2010, heavily rely on their social media communities to get the word out. A substantial portion of the revenue generated by the hotel can be chalked up to its brand ambassadors and their community. Building such a community can take months or years of dedicated effort, but you can easily tap into existing active communities in your niche right now.

LinkedIn and Facebook groups, subReddits, Quora threads and other forums related to your niche are gold when it comes to customer acquisition. Converting them, however, requires building a relationship with members first, before you reveal your marketing propaganda.

6. Trade entertainment for exposure

One of the smartest and oldest ways of selling without selling is entertainment. Advertisers have been encapsulating their messages within entertainment for ages; and the tactics has always worked. In today’s world it’s easy to create and distribute entertaining messages for marketing, because your brand owns all of its social media channels unlike the TV channels that brands used for promotions traditionally.

Brands today use funny memes, GIFs and videos to entertain customers.

7. Use real world photographs

Today’s world maybe hyper-connected, but it’s ironically more isolating than ever. The general audience distrusts brands because it’s also easier now than ever to hide incorrect representations and false promises. Real photographs are a great way to bring authenticity and a value of realness to any brand’s marketing campaign. Real photographs are also extremely easy to use in marketing messages.

All it takes is a simple caption and the right hashtags, just like Dannijo has done in this picture below.

Feature image via Freepik.com 

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5 Experts Share How to Market on Instagram (with Tips & Actual Examples)

According to predicted social media and content marketing trends for 2018, Instagram will overtake Facebook with brand engagement. If you’re a social media manager planning your marketing strategy for 2018, this is the perfect place for you to be. To understand the best ways to market on Instagram, I asked 5 Instagram marketing specialists the following questions.

1. Which 2 content marketing tactics would you suggest to Instagram community managers?
2. Describe 2 of your best Instagram marketing campaigns.
3. Share your 2 best time-saving tips for Instagram marketing.

Apart from suggesting the use of aesthetically pleasing images and relevant hashtags, experts on our panel also suggested employing a reliable social media management tool to save time on Instagram management.

Read further to see what else they had to say.

Deborah Sweeney
CEO
MyCorporation

Expert advice:

Engage with other followers outside of the ones in your feed. Check in with some of your favorite hashtags to find new users. Like their photos, comment, and follow them to develop a rapport together.

“Here are some tips I recommends for successful Instagram marketing:

-Be mindful of where you place hashtags. Rather than clutter a post caption with tons of hashtags, hide hashtags in a separate comment or use line breaks after your comment that look like this: […].
-Use images that are aesthetically pleasing (not salesy or obviously stock images) and credit the photographer of the image if you did not take it.
-Engage with other followers outside of the ones in your feed. Check in with some of your favorite hashtags to find new users. Like their photos, comment, and follow them to develop a rapport together.

We recently started an Instagram Series called “Meet Our Team Monday” where we share a few pictures of a randomly selected employee and write a bio about them in the caption.

Our social media coordinators love interviewing the weekly candidates and have found that the office enjoys getting to know fun facts about their co-workers as well! It is also a great way for the employees to stay engaged with our social media channels and get excited to see who the next pick may be!

In order to save time while Instagram marketing, we encourage you create content in advance and schedule it to be posted through a social media management tool! this will decrease stress and help you to stay organized.”

Lexi Carter
Digital Content Coordinator
Southern Utah University 

Expert advice:
Curate more user-generated content to make your profile genuine and authentic.

“Follow Inspiration Accounts
Instagram can be used in such diverse ways depending on your industry. To discover the right tone for my captions and get ideas for content, I follow over fifty other university accounts. By dissecting other universities’ highly engaging posts, I am able to adapt and implement certain ideas into SUU’s Instagram strategy. Plus, I can quickly calculate engagement rates and compare SUU’s top posts to nationally-recognized universities.

Engage/Utilize Your Audience
Along with following accounts I want to be like, I follow my community and engage with them frequently. I’ve identified key influencers who organically promote events/programs/locations at SUU and around Cedar City and utilize their photography skills for our profile.

By curating user-generated content (and always crediting them in my caption), I cut down on the amount of original content my team needs to create. Our profile is also stronger because the photos are more genuine, organic, and relate directly to my audience.

Here are 2 of our best Instagram marketing campaigns –

School Pride & Location
In almost every post, we try to connect SUU to our beautiful surrounding locations or promote school pride. Our followers on Instagram range from current students, prospective students, alumni, faculty and donors, so by focusing on these broader themes we can reach our entire audience.

Here’s a snap of SUU’s football team winning the Big Sky Championship

Here are our engagement rates for this campaign

(higher education industry standard = 3.5%)
Cedar Sunrise: 15.5%
Big Sky Champs: 18.7%
Aviation Football Field: 10.7%
Campus Sunset: 14.6%
Thor Street Paint: 11.7%
Zion Student: 8.8%

T-Bird Takeover
Instead of partnering with student influencers on our main account, we have created an influencer account called ‘T-Bird Takeover’ (@tbirdtakeover).

Each week, a different student takes over, giving followers a glimpse into their life as a T-Bird. Students highlight their major and academic experience, campus events, study abroad programs, clubs, athletics, study strategies, jobs, etc.

The account gains dozens of new followers each week, mainly students watching their friends takeover or their department represented.

Here are 2 tips to save time while Instagram marketing –

Track hashtags to find content. People who are posting quality photos want them to be found, and so they include various hashtags. If you can identify what those hashtags are, you’ll easily gather user-generated content that you can schedule to post.

Utilize the bookmark feature. I have several folders I save posts to as I’m scrolling. The folder I use most is my SUU-specific posts. It’s so much easier to sort through the content I find and compare photos when it’s all gathered together visually instead of just by URL.

The other folder I use on a daily basis is my ideas folder. I save posts from other universities, companies, and influencers to inspire my photos or captions. Especially for holidays or trending yearly hashtags, it’s so helpful to be able to look back on the best ideas from other people and incorporate them into my strategy.”

Shana Haynie
Co-Founder, COO
Vulpine Interactive

Expert advice:
Post videos and stories regularly. This is a more interactive approach that allows you to be more authentic with your audience.

“While every company has slightly different goals concerning their social media presence, two content marketing tactics I would suggest that Instagram community managers can use are:

a. Using a mix of original images and lifestyle pictures from high-quality stock photography websites.

If you are looking for high levels of engagement, professional photos often receive a lot of likes. While this is just a vanity thing in terms of business goals, Instagram’s algorithm likes engagement and will lift the rest of your account if you continuously receive a high ratio of likes to audience size.

b. Posting videos and stories regularly. This is a more interactive approach that allows you to be more authentic with your audience.
In an Instagram Case Study I recently published, I went into detail about how my agency gained 11,060 targeted followers, 933,000 impressions, and increased website traffic from Instagram by over 300% in 7 months for an eCommerce company (SixThreeZero).

The strategy wasn’t too crazy: we did a deep dive into the brand, their audience and their goals, and came up with a plan to shift their following towards an older audience to align with the people who are actually making purchases from their website.

At the time, they weren’t seeing much traffic from Instagram and they were targeting a much younger audience. But, by the time we parted ways, they were seeing 300% more site visitors and the follower age group had shifted by 10 years.

To do this, we focused heavily on the content, the hashtags, and the posting frequency.

1. We had our client create images with older people in them, and used the description to create engaging content that spoke directly to our main target personas. We also came up with an “every third post” schedule where we alternated between product, user generated content, and lifestyle posts, and this created a really cool column effect on their feed.

2. We did research into the most relevant hashtags to use for the industry, our brand, and reach / engagement, and used these in every post.

3. We kept the posting frequency to 2x per day, every day of the week, in our highest engagement time slots.

Another account that we’ve seen some really great results is also an eCommerce company that sells men’s and women’s sneakers. They came to use with a strong Instagram presence, and in fact, we didn’t take over any of the engagement, posting or content strategy. We just advise on content and run Instagram and Facebook paid ads to help them sell their product, drive traffic to the website, and grow their audience.

For a Halloween ad campaign we ran for them, we launched a slideshow and series of image ads aimed at selling a 50% sale for select shoes on the website. Based on $1,354 in ad spend, we generated $7,874 in revenue across both platforms.

While Facebook did generate the majority of the revenue, our Instagram followers grew rapidly during this time, and we had heightened engagement as well. Our top performing engagement Instagram ad received 17,000+ impressions, 113 link clicks, and 18 add to carts for around $50 of investment.

No one ever said that building an Instagram presence was going to be easy! Here are two ways to save time:

a. Use a social media scheduling tool. My agency uses one to help us plan out content weeks in advance. This is great if you have a strong strategy and have a ton of content that you want to get out there on a consistent basis. It also has some analytics included in the platformto help you figure out your best times to post, which hashtags are being used on your top performing posts, and lets you repost content that you find to your feed without leaving the platform.

b. Hire a virtual assistant to work on your account while you are busy doing other things like content creation. You can set a virtual assistant up with a process and instructions for targeting, and they can search out the appropriate accounts to follow and engage with. You can even supply them with templated messages to send out to specific groups of people depending on the goal you have in mind (follows, event attendance, website visitors, etc). I like to use hashtags and locations as a place to start, but the targeting will depend on your business.”

Harry Hugo
Co-owner
Goat Agency

Expert advice:
Ensure that you have engaging content that resonates with your audience.

“Engaging content should be the top priority for Instagram community managers, so they should create content that is both entertaining and evokes emotional responses.
Content should also be posted regularly, across the newsfeed and stories to ensure you are a sustained voice in your followers feed.
The Malibu Campaign: We curated a ‘Summer Squad’ of 80 influencers to become brand ambassadors for Malibu. These influencers posted multiple times throughout the summer and created an always-on activation for Malibu. Influencers created high-quality, engaging content with Malibu merchandise integrated – positioning Malibu as the go-to drinks brand for the summer. As part of the always-on, summer activation, we had key spikes of activity around the festival season and ‘Pina Colada Day’.

This campaign drove:

152 influencer posts, 94,023 engagements, 2,300,743 reach, 1,241,881 impressions

The Jacobs Creek Campaign: We used a combination of Mummy Bloggers and lifestyle influencers to target the very specific audience. We ran the campaign on Instagram with two hero pieces of content hosted on YouTube to give Jacob’s Creek an abundance of aspirational and aesthetically pleasing content for their own channels. All influencers were carefully briefed to integrate Jacobs’ Creek into their very own Summer Moment to make the campaign look as organic as possible.
This campaign drove:

55 posts, 2,350,394 reach, 113,152 engagements, 697,415 impressions
Saving time is not always a priority for us, ensuring we have good content that resonates with the audience is of higher importance. However, pre-planning the content that will be posted and getting several shots that can be taken at the same time, but posted at separate times can save time on content creation.”

Julia Kennedy
Audience Development Marketing Champion
Museum Hack

Expert advice:
Reply as though your response could go viral.Don’t Treat your followers like a nameless, faceless mass. Take care of your audience by acknowledging their responses, answering their questions, and making them feel important.

“Reply as though your response could go viral. This is the Internet — anything can be shared to the whole world at any time. It’s better to go viral for a stellar customer response than a snippy retort. Take your time when crafting responses. Social media feels like it should be fast, but it’s easier to take a moment to proofread your post and say it right the first time rather than correcting a mistake once something’s already published.

Don’t Treat your followers like a nameless, faceless mass. Take care of your audience by acknowledging their responses, answering their questions, and making them feel important. Create relationships! Don’t over-do it or spam your audience. Your fans and followers are more likely to engage with or share things they find important or informative – and no one likes it when you blow up their newsfeed.

Instagram takeovers can be cheeky and creative. They show a different perspective not only to your followers but your employees will feel like what they do is being valued. Do you have a group jetting off to an important conference? Is the sales team demoing a product in an interesting place? These are perfect instances to hand the Instagram account over to your employees. Let them post photos of their adventures and activities – whatever they think your audience will enjoy. This not only engages your followers in a unique way but allows your employees to show-off a little. Encouraging them to be proud of the work they do, makes all the difference.
Our SF Team took over our Instagram for Halloween to have fans pick the best costumes

We take tons of photos on our tours! To show them off, get some social proof, and to build the relationship with our tour-goers we re-post user submitted photos on a dedicated day, #TourPhotoTuesday. While a big part of the museum experience traditionally requires visitors being physically present to see exhibits and collections, audience engagement is no longer dependent on actually being in the museum. Social media gives organizations the freedom to extend the museum experience to a digital space and break down the physical walls, offering the opportunity to create their own communities of museum-lovers.

Save time by planning – set aside time to create a plan for the week, gather images, and create copy. Use whatever social media planner you use (we love Buffer) for easy quick reminders to post.”

Feature image via Pexels.com

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Is Your Business on Instagram?

A recent survey by marketing firm Hashoff found that B2C social media influencers plan to spend most of their time on Instagram next year and increase their efforts on YouTube too. Many respondents also believed that Instagram offered the best tools for creators, beating out Facebook, Twitter, YouTube and Snapchat. Get more information here.

According to Statista, by 2019, Instagram will surpass 111 million active users in the United States alone. Globally, 41 per cent of Instagram users are 24 years of age or younger. For B2C companies that consider Generation Z (born between 1998-2016) to be most valuable to their business, Instagram marketing is bound to take off in a big way.

How Instagram has grown

The photo-sharing app, created by Kevin Systrom and Mike Krieger, was bought by Facebook in 2012 for $1 billion. From 30 million users back then to today’s 800 million monthly active users, Instagram has emerged as a leading networking and marketing platform.

Instagram’s business profiles and tools were first rolled out in mid-2016 to US, Australian and New Zealand companies followed by a global rollout at the end of 2016. As of November 2017, the photo-sharing platform has 25 million active business profiles and 1 million monthly active advertisers.

Like parent Facebook, Instagram makes money from advertising. Advertisements accounted for nearly 97% of Facebook’s 2016 Q3 revenue. According to Citi Research, Instagram could generate $10 billion in revenue in 2019. Playing catch-up will be Snapchat, whose revenue is estimated to grow to $3 billion. Though Instagram has more followers than Snapchat, Snapchat users spend more time on the site, hanging around for over 30 minutes on an average per day.

Important Instagram statistics

-Users spend five times more time watching video content than static content.
-65% of top-performing Instagram posts feature products.
-80% of users follow at least one business on the platform.
-60% of users learn about a business or product on Instagram.
-One out of five organic Stories attracts a direct message.
-User-generated photos have a 4.5% higher conversion rate, increasing to 9.6% upon interaction with the post.

Check out this article for more statistics.

Instagram marketing tips

New to ecommerce social media marketing on Instagram? Consider these opportunities:

Get your brand hashtag: Create #yourbrand #keyproduct and encourage followers to use them. Brand hashtags expand the reach of your posts and allow you to curate a single location for potential followers to discover your brand.

Generate user content: UPS has turned to its customers to fill its Instagram page with visually appealing images. Small businesses post content using #TheUPSStoreCustomerhashtag, which UPS shares to its account.

Use Instagram Stories: Businesses are using Stories in interesting ways. You can deliver special offers via stories, highlight behind the scenes activity or host a takeover (boost collaboration by tagging other accounts in Stories). As an early effort, reach out to influencers and build relationships with them.

Creativity pays off on Instagram. For attractive, refined and professional-grade photos, explore various photo editor apps to curate a toolkit that works for you. Have a look at these popular tools: Layout, Hyperlapse, Boomerang, VSCO CAM, Snapspeed, Afterlight, Aviary, Camera+ and Pro-Camera.

Photo by Priscilla Du Preez on Unsplash

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10 Fantastic Instagram Posts and Why They Work

Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content.
Reverse engineering can prove to be a rich resource for future content marketing posts. Using examples from big brands with big marketing and advertising budgets, I’m providing you inspiration for your Instagram content. Be sneaky smart and get ideas from the best in the business – but make sure that you are unique in your execution, design, and text. Boost your Instagram success with these ideas and put your own twist on them.
Being inspired doesn’t mean stealing ideas.

1. Share User Generated Content

Benefit Cosmetics created a short video from a customer created YouTube video to share on with their Instagram audience.  Clients and customers singing your products praises are pure gold. If you have a product that you can send samples of, connect with those influencers and build a relationship with them.

Your takeaway: Share testimonials from customers on your social media. 

2. Provide inspiration

Pantone is all things color! In this post, they are celebrating spring with lilacs and a lilac color swatch.

Your takeaway: Be an inspiration for your Instagram followers.

3. Build your audience with consistency

Is there anything more iconic than a Tiffany blue box with a white ribbon? People even recognize their brand blue as Tiffany blue. Building on their offline brand, Tiffany’s reinforces their brand by sharing stunning photos of their products.
Sharing great content on a regular basis builds the relationship with your fans and let’s them know you’re serious about what you’re doing.

Your takeaway: Building your online presence using your offline reputation builds familiarity with your customers. 

4. Provide assistance

Brit & Co is all things fun and creative. Their colorful posts lead to bigger DIY kits on their website. How about a homemade hot sauce kit?
The #DIY hashtag has over 11 million posts! Hop in.

Your takeaway: People love to find inspiration on social media. Can you share a how-to or educate your fans with a DIY post of some kind? Sure you can!

5. Entertain!

Hootsuite had a whole lot of awesome going on at the SXSW conference in Austin, Texas. This is a photo from their Hoot Bike that people were riding on all over town. I just can’t get enough of their cute mascot, Owly.

Your takeaway: How are you connecting in fun and remarkable ways with your clients and potential clients? Mark the moment with a photo and share on Instagram. It doesn’t have to be in person, it could be a photo from a Skype call or Google+ Hangout on Air. Be creative!

6. Share your story

Designer Timothy Goodman shares photos from his work on his Instagram and WOW is it inspirational!

Your takeaway: Share behind the scenes at your company or what you do at your business. People love to connect with stories and get an insiders peek into someone else’s world.

7. Celebrate milestones

Seghesio Vineyards is celebrating their 120th anniversary with an Instagram contest. Their simple rules are listed on the post and they included a trackable link in their bio to the rules.
“Join us in celebrating our 120th Anniversary with the#120DaysofSeghesio photo contest. You and three friends could win round-trip airfare to the Sonoma area, accommodations for four in Healdsburg, a private meal at Seghesio, a walking tour of the vineyards and more! Just upload your photo representing the number 120 or Seghesio to Facebook, Twitter or Instagram, using the hashtag #120DaysofSeghesio. Full rules and more info can be found at the link in our profile.”

Your takeaway: Celebrate milestones with a contest to generate awareness of your milestone and let your fans celebrate with you!

8. Join the community

I love this powerful post from Urban Decay Cosmetics celebrating Single Awareness Day. The tone and content fits their brand perfectly and they received over 42,000 likes on this post.

Your takeaway: Empower your community with encouragement and positive motivation.

9. Connect with hashtags

I really love what Target does on this post. They’re inviting their Instagram fans to tag their favorite #designcrush in the comments and tagged New York city designer Timothy Goodman on the post. This is a very fun post and it got a lot of engagement on likes and comments.

Your takeaway: Ask your community to connect with you using relevant hashtags to your industry, brand, or products.

10. Have fun

Oreo nails it as usual.


Your takeaway: Don’t take your social media too seriously.
I hope these examples of fantastic Instagram posts have given you a few ideas for future posts for your Instagram presence. I can’t wait to see what you cook up!


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