3 Simple Tips to Get More Website Traffic

Your website is great, but you’re having trouble getting people to actually stop by. Without online visitors, it’s going to be nearly impossible for a web-based business to do well.

Millions of people use search engines each day to find the products, services, and information they need. The only way to make sure your website comes up when they do a search is to be ranked higher in the search engine results.

The higher your website ranks, the more traffic it will see. Since traffic generation and search engine rankings go hand-in-hand, it’s easy to see why the most critical part of any successful marketing plan is going to be traffic generation.

So, how do you increase website traffic?

By following the basics.

Keep reading for some must-follow tips on the basics of traffic generation, designed to help boost your search engine rankings.

SEO

What it is

Generally referred to as SEO, search engine optimization involves affecting how a website is seen within unpaid search engine results. This is called “organic” or “natural” traffic, and is the type your website has earned on its own, as opposed to gaining it from ads or other paid methods.

How it works

Search engines turn to complex algorithms to collect, filter, and analyze the vast amounts of data they constantly receive regarding the millions upon millions of websites they find.

The data is analyzed to find the websites that should be on the first results page when someone does a search for a relevant keyword phrase. The more the website ranks for a particular keyword or phrase, or phrases, the higher in the results the website will appear.

When you’re working on giving your website traffic a boost, it’s important to take a close look at both your target audience and your competition. Take the information you find, and then “reverse engineer” what the search engines are looking for.

From there, you can be sure your website has everything the search engine is looking for, including both Onsite and Offsite SEO. These are the two main building blocks of ranking for the first page on a search engine.

Onsite SEO consists of your content and the infrastructure of the website itself. To really make the most of this type of optimization, you want to focus on targeting the best keyword clusters for your niche and audience. You want to match the content you already have with target keywords you want to rank for. Add these target keywords into your new content, and within the tags, tabs, and headers of your website.

Offsite is pretty much exactly what it sounds like. This is how other websites refer to yours. To really optimize in this way, you need to develop a profile of quality links coming in from other sources relevant to your niche and target audience. Links can also come from your social media profiles, so having an active presence is essential for ensuring your content circulates and links back to you. If your content is shared, including in terms of guest posts, you want a citation or byline that links back to your website. You should focus on roughly half of your optimization coming from outside sources.

How to use it

Target keywords should be used throughout the website content, headers, alt tags, and footers. The main keyword should be present in the title of your website, the sub-headings, and throughout the entire content of the site.

It’s recommended that you publish at least fifteen articles on your website’s blog, all of which should be related to the main topic. These articles should incorporate the target keywords used within your website, as this will help you rank for them in search engines.

Share these articles across various social media platforms, in addition to article and website directories. Include a link back to your website within all of these article submissions, as this will increase both your website traffic and SEO.

While there are thousands of article directories available out there, not all of them are worth it in terms of getting backlinks. Some are ranked higher than others, and have more authority and a larger audience reach.

When you find a quality directory to submit to, you will be able to include a link to your site in the bio box of your article. This gives you a backlink, which is great.

Just remember – not all backlinks were created equal. The more authority a site has, the more that backlink is going to be worth. That’s why it’s best to submit to the bigger directories first, and then go for smaller directories.

Pay-Per-Click

What it is

Pay-per-click, generally referred to as PPC, is a marketing method that involves advertising on search engine results pages. It’s all about using search engines to generate clicks to your website, as opposed to organically “earning” those clicks. You’ve undoubtedly seen those sponsored ads at the top of a Google search results page. Those are examples of pay-per-click advertising.

How it works

Basically, you bid to have your ad appear as part of the sponsored results when someone searches using your keywords. Each time your ad is clicked, and a visitor is sent to your website, you owe the search engine a small fee – thus the name “pay per click.”

If your advertising campaign is designed effectively, and runs smoothly, the fee you are expected to pay will seem trivial in the long-run. The visit you get to your website will outweigh the small amount of money required to pay for the ad. For example, if you pay $20 for a click, but that one click leads to a $450 sale, then using pay-per-click advertising definitely paid off.

Expert tip: Grab Click Perfect and start tracking your own clicks. You can keep close tabs on all of your link stats including traffic and conversions. You should be tracking and analyzing your marketing efforts as much as possible especially when it comes to paid traffic.

Ultimately, PPC is one of the best ways to generate more website traffic. In fact, several studies show internet users click on paid search ads more often they do any other form of online advertising. This means people aren’t opposed to being sold to, as long as the products or services being offered are relevant to their needs and interests. Because the search engines use keywords and only show relevant ads, this isn’t a problem. The ads are highly relevant to what the user is looking for, which increases the chances of your ad being clicked on.

Why use it

The reason pay-per-click advertising stands above other methods is Google doesn’t just simply give the ad space to the highest bidder. Instead, they reward the ads that are of the highest quality (most popular). This is because Google rewards performance, rather than just being all about money.

The better your ads are put together, the better they will perform. The better they perform, the higher your click-through rates will be and the lower your advertising costs will be.

Video Marketing

What it is

Video marketing involves adding videos to your marketing campaign, whether it’s in promotion of your company as a whole or just your products and services. Video marketing is growing in popularity, especially live streams, and the video content is shared across various social media platforms.

How to use it

Creating compelling video content means truly understanding your target audience. Take a bit of time to get to know the people in your audience, including their interests and type of content they would be most interested in.

Consider different types of video content like full production promos, live videos, whiteboard explainer videos or even GIFs!

If you aren’t sure what to try first, take some time and learn more about ways to enhance your content with videos. Plus, we offer an easy-to-use video tool like Doodly which really simplifies the process if you are just starting out.

Whatever way you decide on, be sure to let your brand personality shine through. Showing your customers you’re relatable and authentic will make it easier for customers to trust you. The more they trust you, the more likely they are to trust your brand and buy your products or services.

Finally, don’t forget to use the SEO strategies we talked about above. One of the biggest reasons for adding video content to your marketing plan is to boost your search engine ranking. Add target keywords to your video title, tags, and description. Upload a transcript (if it’s relevant to your video type) that includes those same keywords. This will make it easier for consumers to find your video content and your website.

Why it works

Digital marketers can stand to gain a lot more website traffic with just a single video, all by adding that video to their various marketing channels – from email marketing to blog posts to landing pages. Video content also increases Google ranking, conversions, open rates, and click-through rates.

Additionally, research shows it helps increases sales by a significant amount. In a recent survey of 2,000 consumers, 44% of them watched an online video while they were doing a search for local products and services they needed. Out of that percentage, 53% of the viewers contacted the company after watching the video, 51% visited the company’s website, and 33% even visited the store.
Overall, 71% of the viewers ended up buying something.

Get More Website Traffic

The key to generating more website traffic is to have the basics down. Whether you’re an experienced digital marketer, new business owner, or just getting into this whole marketing thing, following these tips is a great step in the right direction.

By taking the time to implement foundational components like SEO optimization, PPC tracking and grabbing a tool like Doodly for video content, you’ll see an increase in website traffic before you know it.

How do YOU generate traffic for your own website? Do you use these strategies, or do you have traffic tips of your own?

Share with us in the comments below!


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4 ways to leverage email marketing with PPC

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads.

Use PPC to test email marketing elements

While we can use email marketing to increase leads in a variety of ways, PPC advertising offers a great way to test out the elements of your marketing emails, like landing pages or possible subject lines, before using them in a mass email. PPC gives you ample space to safely test out that edited copy, those new keywords or a new landing page and get an early peek at conversion rates. Using these tools can help optimize your message and increase its rate of success before sending it out to your entire list. That said, PPC ads are not only a great environment to test out elements of email marketing, but are versatile enough to try out nearly any element of your marketing campaign.

Build email lists with PPC

A great way for anyone to start introducing PPC into their campaign is by using it to grow your email list. While email can be used to increase both conversions and leads, PPC is a terrific way to boost both of those numbers even further. In this case, you can measure every email gained from a PPC ad as a conversion and a success toward this goal. Someone clicking on a PPC ad should arrive at a page that shows off the service or product one is offering, but with two possible ways of gathering potential customer information:

First, the primary focus of this page should always be the conversion itself. Part of this process will gather the customer’s email along with other information for things like receipts and contact or shipping information. Simple enough.

Then, you should always include a secondary call to action (CTA) that can still obtain an email conversion even if the person decides not to purchase. This shouldn’t distract from your main objective and should encourage potential customers to give you their email address and offer them something in return. An example of this might be “Sign up to be notified of future discounts” or “Sign up for news and tips” — anything that could appeal to someone interested in the ad but not quite ready to commit to what you’re offering.

Use your email marketing data to optimize your PPC ads 

The information you have gathered via sending conversion emails and looking at click-through rates isn’t just useful for your email marketing. While emails commit to a higher percentage of overall conversions for many businesses, PPC ads can be a powerful tool in gaining conversions themselves. The keywords, subjects, headlines and offers that have been successful in the past can likely be integrated into your PPC ads as well. At the least they are powerful starting benchmarks to help augment your marketing strategy. This can be great information in reaching out to a brand-new audience or wider market, and increasing your numbers across the board.

Plan PPC campaigns to boost email click-through rates 

A large part of successful advertising at its core isn’t just about the message itself and how strong it is, but about the amount of exposure to your message that your potential customers receive. Time and time again research shows us the power of the Exposure Effect, and how customers who are exposed to a product or service multiple times are simply more likely to commit to a purchase. PPC ads can provide more exposure to your message outside of your emails. You can do this by starting a PPC ad campaign that begins a day or a two before your email campaign goes out, and ends a few days afterward. The awareness and exposure of these PPC, ads coupled with your hard-hitting emails, can work well together to increase conversions.


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