Every December I type up a blog post near the end of the year called `future of e-mail marketing`. Some thinking about what is going to happen keeps you sharp.
A conversation broke out on twitter with the hashtag #emailin5years where several email experts gave their ideas about email, email marketing and where it will be in five years from now.
Here are some of the top picks, although each tweet would almost justify a whole blog post on its’ own.
What are your ideas about email in 5 years?
Leave your comments below or connect on twitter @jvanrijn / #emailin5years.
Will email shift to a more mobile experience?
There will be a new mobile-only email player with >100 million users (Joshua Baer @joshuabaer)In 5 years, your email client will be linked tightly to your Google/Windows wallet or Apple Passbook (George Bilbrey @gbilbrey)
In 5 years people will be asking, “Why would anyone want to check email on a computer?” Not everyone, but 100’s of millions. (Joshua Baer @joshuabaer)
Email is going more and more mobile, just take a look at these mobile email marketing statistics.
How about deliverability and spam?
There will be no more Spam folder (or it will be hidden away) (Joshua Baer @joshuabaer)Smarter delivery: no more bounces, emails will find their way to the right destination. Guaranteed delivery. (Josh Kerr @joshkerr)
#EmailIn5Years will have more affirmative opt-in regulatory requirements. Also more reliant on domain reputation with IPv6 coming. (@ddayman)
How will this inbox look like and act like?
How close you’re connected to people will influence the inbox view. No longer a simple “newest on top” list. (Bruno Morency @brunomorency)Business apps will show you, categorize, and act upon relevant emails for the process they manage. (Context.IO @ContextIO #EmailIn5Years)
Restaurant receipts will be tucked away and services will display your health and spending habits #EmailIn5Years (Yaniv Tal @yanivtalmusic)
Mail will be much more dynamic, less accumulation of expired offers, more fluid experience #emailin5years (Christine M Borgia @ChristineBorgia)
There will be multiple Inboxes – people, notifications, groups, receipts, travel, etc. (Joshua Baer @joshuabaer #EmailIn5Years)
Emails will be more structured, inbox will be treated as a core data source for companies; UI will be unrecognizable to today (Zvi Band @skeevis #EmailIn5Years)
#EmailIn5Years 4D thats all i’m saying (Adrian Gray @ady_gray)
How will email usage evolve?
Lines between different mediums will blur & conversations will flow freely (ToutApp @toutapp #EmailIn5Years)#EmailIn5Years will know if you’ve already received /dealt with the message in another channel and mark itself read (Michael McCubbing @M_McCubbing )
#emailin5years will be spoken not written. @domain will be gone. Attachments will point to the cloud, not actual be sent via. (Josh Kerr @joshkerr )
Better html5 support and more paperless shopping – your bills will go to inbox like in Apple Stores (Becs Rivett @becksr)
Email will be more regulated, more important, more comprehensive, more linked & more alive #EmailIn5Years (Marc BErgers @marc_bergers)
Denton Hill Digital goeg even a bit further: Better CSS/Html5 support, standardised code base… Secure Java code and video feeds from trusted senders (@dhdigitalchat)
And of course, when Joshua Baer tweeted “Facebook will be the largest email provider, with a full-featured mail client”, no better excuse to make fun of “Facebook messages” that was announced to be The email killer, but to date has not gained any traction at all.
Some of the comments:
@HCB_Joe < nice prognostication!
Brandon Hudgeons @bhudgeons If Josh says …
Emailblog @Emailblog Why? FB email not used now.
SnoopDobb @snoopdobb #Frightening
What are your ideas about email in 5 years?
Leave your comments below or connect on twitter @jvanrijn / #emailin5years.
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