The 15 Characteristics of Effective Entrepreneurs

What makes an entrepreneur really tick? Here are some answers.

25 Email Marketing Tips And Tricks For Beginners

In this video, you will learn 25 email marketing tips and tricks for beginners, as well as best practices. Email marketing has taken over as one of the top ways to convert traffic into sales online and will continue to be that way through the rest of 2016 and beyond. If you aren't getting as many subscribers, clicks or sales conversions as you want from your internet marketing, you probably need to get back to the basics with your email strategy. These strategies and tactics should get you on track towards making significant progress in your email marketing. Enjoy the video full of email marketing tips and tricks for beginners!

6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product?

Wondering how to find and connect with the right influencers?

Social media influencers can help share your brand message to a wider, yet tailored, audience.

In this article, you’ll discover six steps to running an effective influencer program for your business.

 

 

#1: Identify the Goal for Your Influencer Marketing Campaign

To build a successful influencer marketing program for your business, you’ll need to determine how the program fits into your overall goals. Every marketing channel plays a role in moving the needle for the business and your influencer marketing program should be no different.

Typically, businesses look to influencers to help create and promote brand content around an event or product launch. But these aren’t the only reasons why marketers leverage influencers.

 

 

According to Augure’s State of Influencer Engagement 2015 study, participants cited these reasons for working with influencers:

• Content promotion
• Product launch
• Content creation
• Event management
• Corporate communications
• SEO
• Crisis management

Once you’ve settled on the overarching goal of your program, attach 2-3 key performance indicators (KPIs) for each of these goals. For example, if you want to improve content promotion, think about your business’s social media reach, post engagement, and follower growth.

#2: Define Your Ideal Influencer Profile

Social media influencers are social media users who have an established credibility and audience. These are users who can persuade others by virtue of their trustworthiness and authenticity.
The number-one challenge that marketers cite when rolling out an influencer marketing program is identifying the right influencers to work with. There are many different types of users who have built large followings online.

To tailor the selection process, consider these five golden rules for potential influencers:

• Have a large and engaged audience
• Relevant to your customers
• Appear to be authentic
• Active on social media and post frequently
• Have a tone and style that match those of your brand

However, avoid confusing size with influence. The key to a successful influencer program is to uncover and align with the people who have the attention and respect of their audiences, not just people with the most followers. In fact, Digiday published a study that shows that the influencers with the most engaged audiences have between 10,000 and 100,000 followers, not followings in the millions.

#3: Find Potential Influencers

Now that you know which types of influencers are a good fit for your brand, you’ll need to identify the influencers you want to partner with. If you aren’t using influencer marketing software, there are several ways to find influencers manually.

Do a Hashtag Search
The easiest way to find your brand influencers is to explore who’s already posting about your brand online. Conduct a simple hashtag search to see if you already have brand advocates in your midst. You can also look up relevant keywords in social media searches to find influencers who post about your industry or competitors.

Use an Influencer Marketing Tool
There are many tools that can help you identify influencers across social media. When looking for influencer software, use your program’s objectives to guide your technology platform selection. The five key capabilities to look for in influencer marketing technology are the ability to discover, connect, engage, recruit/pay (influencers), and measure (success) via the platform.
Ask for Recommendations
Social influencers tend to know other influencers. Once you’ve identified influencers whom you enjoy working with, ask them to recommend others who are similar. Some social media networks, such as Instagram, will even give you recommendations of their own when you follow an influencer on the platform.

#4: Reach Out to Influencers

Once you’ve identified a list of brand influencers you’d like to work with, build out these partnerships. To start these relationships off on the right foot, make sure you reach out directly, get to know them, and keep track of your goals.
Reach Out Directly
Businesses often rely on the agencies they work with to drive communication with influencers. However, 79% of social influencers prefer businesses to reach out to them directly. While it’s tempting to outsource your outreach to your agency, influencers are most responsive when they’re contacted by the business itself.

Get to Know Them
Brand influencer relationships should be mutually beneficial. Before reaching out, find out everything you can about your influencer. Going through this exercise will help you better align your brand with your influencer’s and will result in a win-win for both of you. A key part of the outreach process is proving to the influencer that your opportunity is relevant to their audience.
Monitor Progress

If you don’t have an influencer marketing platform, use an Excel spreadsheet to keep a record of your influencers’ information and posts. By using a consistent method to manage your influencer relationships, you’ll be able to keep track of your progress and measure the health of the relationship.

#5: Provide Rewards

One of the largest prevailing myths about influencer marketing is the assumption that all brand influencers want to be incentivized with money. However, when it comes to influencers’ motivations, several factors actually outweigh cash rewards. The participants in Augure’s study cited these as the    most common motivations:

• 55% Increase their reach/grow their audience
• 45% Create quality content for their audience
• 29% Shape their image
• 25% Get perks (discounts, free samples)
• 24% Earn money
• 22% Living new experiences (trips, events, …)

While traditional incentives are monetary payme#6: Measure Your Results

Once your influencer marketing campaign is up and running, you’ll want to assess whether your campaign has helped you meet your business goals. Think back to the KPIs that you defined in Step 1. Have you made progress on these metrics? What business insights have you learned?
If you’re using your influencer marketing program to promote content, for example, report on how much cheaper each influencer’s cost per engagement was compared to other marketing channels. If you’re using your influencer marketing program to expand brand reach, look into how many impressions you were able to generate with your influencers, and so forth.

Conclusion

Digital marketers are always looking to connect with their audience in ways that build brand visibility, expand product awareness, and strike the right note with today’s consumers. As studies continue to highlight the ways in which social media marketing influences purchasing behaviors, marketers have acknowledged that social channels are more than just a nice-to-have.
Today, social media platforms play an integral role across the entire buyer journey. However, it’s not the social media channels themselves that are influencing purchasing decisions; it’s the peer-to-peer content and personal storytelling present on these channels that affect sales.
Even more, it’s the social proof that social media influencers and everyday customers are creating for brands and sharing on these channels that allow companies to reach and resonate with customers in a more natural and effective way.

What do you think? Have you partnered with influencers to promote your business? Were you happy with the results? Please share your thoughts in the comments below.

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How to Make Money on Facebook Pages 2017 - 10 Ways

How to make money on Facebook Pages in 2017 and 10 of the best ways to do it.
In this video, I'll show you 10 ways to make money on Facebook Pages. Facebook has over a billion users now and if you know what kind of business opportunities to look for, you can really make a huge income from this social media giant. Facebook also happens to be the 3rd largest website in the entire world in terms of traffic. Once you have enough traffic to any page online, it almost doesn't matter how you're monetizing it because you're going to make good money either way. I'll show you the best ways to make money on Facebook, where to go to get started, and even how you might combine a few of them. 

How to Manage Time With 10 Tips That Work

Are you working on clock time or 'real' time? Learn how to manage your day by understanding the difference with these 10 time management tips. Read more at: http://www.entrepreneur.com/article/2...

The 3 Decisions That Will Change Your Financial Life

Tony Robbins shares insights from his just-published book, Money Master the Game, about how a trio of choices frame your outlook and influence your chances at success. Read more at: http://www.entrepreneur.com/article/2...

$70 to $150 A Day With CLICKBANK Methods | Tutorial

$70 to $150 A Day With CLICKBANK Methods | Tutorial 

ClickBank is a marketplace for digital products such as software and e-books. It is also a collection of information products that you can promote as an affiliate. But if you want to be a successful affiliate marketer and actually make money, then, Clickbank is an ideal place to start.

ClickBank is a third-party online payment processor that handles all of your financial processes. Clickbank is geared towards digital products, which makes it very popular.

IMPORTANT POINT: The reason people will promote another product as an affiliate through Clickbank is because they know they are going to get paid on time. Clickbank is a program that I know quite a few bloggers use. Using ClickBank is a guarantee that everyone's affiliates always get paid.

ClickBank is a very easy and cost effective way to start selling internet products. Clickbank is a very powerful tool for you as an affiliate manager. Clickbank is one of my favorite networks because it is very easy to use and provides an excellent way for me to earn money as an affiliate.

ClickBank is the Internet's largest digital marketplace, where thousands of the web's most popular products are sold every day. That's why you need to be a part of it.

If you're a "newbie" or newcomer to internet marketing, you may not have heard about Clickbank, so in this article I will Endeavour to explain some of the more important aspects of it.

It is this combination of features that makes Clickbank a formidable competitor to other online marketing structures. Check out Clickbank now, and have a look around for yourself.

The benefits of affiliate marketing through Clickbank far outweigh any potential negative experiences that may arise due to an unscrupulous few. It is one of the best places to start in affiliate marketing. Affiliate Marketing is the easiest way to build a business on the Internet, you don't need a website, domain name, (You can if you want to but it's not necessary) and everything is done for you.

How to Write Emails People Want to Read

WE’VE all seen our fair share of emails that fall flat.

They’re boring. They’re too sales-y. They aren’t relevant to our interests.

And they come en masse. In fact, data from Radicati indicates that in 2016, there are more than 116.4B business emails sent and received per day.

That’s a lot of competition in the email inbox, don’t you think?

If you want to stand out from the billions of emails zooming around the planet each day, you need to write emails people want to read.

How do you do that? We’ve talked about mastering the subject line, but today let’s look at the email message body. Here are a few specific tactics that can help you do just that.

1. Write for one reader, not a large, faceless audience.

People want personalized messages that feel like individual correspondence – not a mass message that pays no attention to their unique wants, needs, and pain points.

You can make your emails feel like human correspondence (not automated noise) by taking a stripped back approach to email marketing. Sometimes, that even means ditching the pretty email template and writing messages that are bare bones – and look like a personalized email between two individuals.

Groove’s CEO Alex Turnbull does a great job of this. Look at this example that shows his personalized approach that speaks to the individual user:

Notice how he’s reaching out to his user base and talking about their needs rather than pushing the product? That’s an email worth reading that builds loyalty and relationships with customers.

2. Talk about benefits, not features.

Effective emails don’t sell, they convince readers to buy on their own. Readers have a “what’s in it for me” mentality – which is why spotlighting the benefits you can provide is such an effective way to make your product/service more appealing. Features are great, but benefits and tangible outcomes are much, much better.

Here’s an example:

Our new salt lamp comes in three sizes, has an automatic three-hour shut off, and is the perfect night light for any bedroom.

Vs.

Tired of asthma-related symptoms and poor sleep habits? Our new salt lamp can help you fall asleep faster and more soundly while easing the painful sneezing and itching associated with seasonal allergies.

Notice how one version solves a problem, while the other just lists some features? Your readers want to hear the problem-solving benefits of what you can offer – not a straight up sales pitch. Talk about what’s in it for them.

3. Tell a story.

Sure, you can use pictures and graphics within your emails – but these should ultimately help tell a larger story about your brand. You need words to do this, too. When writing email copy, think about creating a mental picture for the reader through storytelling.

Why? Not only does this help the reader picture him/herself within the story, but it creates a setting in which they can visualize themselves using your products, too. It also adds a nice human element that’s missing from many promotional emails.

This example from cycling brand Rapha does a nice job of marrying visuals and storytelling for an impactful email that truly resonates with readers. It eases the reader into the more promotional product section once the reader has been primed by the story.

4. Give them something valuable.

Sales and discounts are great, but when you can teach your email subscribers a valuable lesson, you’re following what Gary Vaynerchuk calls the “jab, jab, jab, right hook” method. Your jabs are the continued value you provide readers, and the right hook is the follow through that compels them to convert when you finally make that ask.

Value-packed emails are emails people want to read – which is why this format works well specifically for automated email series. Over the course of 5 – 10 emails, you can continually teach a lesson, walk someone through a tutorial, and generally nurture a lead until that person is ultimately ready to buy, convert, etc.

Even for one-off email messages, remember: Your reader needs a compelling reason to open and read your message – so give them something valuable behind that great subject line.

Emails People Want to Read Have Purpose

What’s one thing all four of these strategies have in common? They are backed with purpose – they’re not mindless messages that are easily lumped in with the million other promotional emails sent each day.

If your emails can follow at least one of the tactics outlined here, you’ll begin down the path toward writing emails that your subscribers look forward to reading (instead of sending straight to the trash.)

What emails do you enjoy reading? And what makes them so great? We’d love to hear what works well for you.

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10 Simple Tips for Writing a Killer Email Subject Line

YOU can create the best, most conversion-oriented email in the world, but if your readers aren’t interested in your subject line, that message will get lost in the oblivion of the overcrowded inbox. It’ll get pushed further and further down the stream of new messages until it’s forgotten forever.

It’s true: There are more than 1B emails sent and received each day. So without a strong subject line, you could be setting your email marketing efforts up to fail. Nobody likes to fail.

To help you out, we’ve put together some simple, straightforward tips for writing a killer email subject line that will help drive up your open rates and get you more readers who are excited to hear from you.

1. Keep it real.

No one likes an email subject line that sounds like it was written by a robot–write like a human, for other humans. Even better: Include personalization in your subject line by inserting the recipient’s first name. As humans, we’re drawn to recognize our own names in writing–and it just makes the message feel more tailor-made.

2. Brevity = Clarity.

Most email experts recommend no more than 50 characters in a strong subject line, so try to keep things short and sweet–you’ll do most of the talking within the message body.

3. Customize preview text.

Rather than leaving the standard “Not displaying correctly?” message as preview text, be sure to modify the preview message for each unique email campaign so the reader can get a good idea of what’s on the other side of the subject line.

4. Use words that express value.

People are compelled to open an email if they see it will produce something of value to them (like a great how-to lesson, a discount, or a sneak peek.) Use words like ‘grow’, ‘improve’, ‘free’, and ‘easy’ to explain why your message is worth opening.

5. Leverage urgency.

When you put a limited time frame on a special offer, your readers will be more likely to open and read the message immediately rather than waiting to read it later (which means running the risk of getting lost in the inbox.) Use phrases like ‘flash sale’, ‘today only’, or ‘just XX hours left’ to communicate a strong sense of urgency to readers.

6. Include Numbers.

Quantifying information makes it more logical and easy to digest, so whenever it makes sense, tie in numbers to your subject line so readers know exactly what to expect (and how simple you’re making a topic) within your email.

7. Use location information.

If you know where your subscribers live, segment them into lists based on geographic location so you can include targeted, location-based information in your subject lines, like “7 Best Chicago Restaurants You Need to Try”, for example.

8. Make them feel like VIPs.

It’s a good idea to make your subscribers feel special by giving them insider tips, deals, and previews that non-subscribers don’t get. This adds value for those on your list, and gives people one more reason to opt-in. Remind them of their VIP status by using phrases like ‘Invitation Only’ or ‘Special Preview: Just for Subscribers’.

9. Take it easy on the CAPS, man.

No one likes to see an email subject line that looks like it’s screaming at you in ALL CAPS. Use sentence-style or title-style capitalization, but NEVER leave on the caps lock.

10. Ask a question.

Posing a question in the subject line means that the reader can find the answer on the other side (and therefore should open your message.) Make it a question that is highly relevant to your readers by working in a pain point if possible.

We can almost guarantee that if you start using these email subject line tips and right away, you’ll notice an increase in open rates. Write smarter–and take note of which formats drive the highest open rates over time. As you continue to send emails over time, you’ll find what your unique audience really wants within a subject line.

Your turn: What are your go-to tips for writing killer email subject lines? We’d love for you to add to this list and/or let us know which tactic has been highly effective in your own experimentation and testing.

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How to Use Online Automation While Keeping a Personal Touch

AS a marketer, you want to connect with your audience. You want customers and clients to think your brand is friendly, approachable, and easy to work with.

So when your manager comes in and suggests increases in automated efforts, you’re skeptical. How can a human connection be automated? How can you make customers trust you without personal emails and phone calls?

Whether you work at a small company that’s growing or a large company that’s disconnected from its customers, you can add a personal touch to your customer communications, even if you have hundreds or thousands of contacts.

Here’s how to use online automation while keeping and cultivating a personal touch:

Look for holes that automation can fill

You shouldn’t use automation just because some online marketing expert told you it was a good idea. You should use automation to fill existing gaps, and as a time saver so that you can focus on more big picture initiatives. Take a look at your marketing process, and see which activities (particularly ones that you do over and over) could be automated.

Here are some holes that companies often fill with automation:

• User onboarding
• Welcome emails for newsletters, courses, and events
• Sales cycle emails
• Transactional-based emails such as confirmations, notifications, and shipping information
• Scheduling of blog posts and social media updates

Use automation to personalize

It’s easy enough to automate email marketing efforts, and you can use automation to send high-performing personalized campaigns. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened, and Experian reports that personalized emails deliver 6x higher transaction rates.

Email service providers like MailChimp, Campaign Monitor, and SendLane offer integrations and APIs that allow you to pass data from your CRM or ecommerce platform directly to your email lists. You can setup automated emails so that every time a customer makes a purchase, or adds something to their online shopping cart, they automatically get a personalized email.

A personalized, automated email from Gorjana encouraging purchase completion.

Use automation to open communication

Automation is not a barrier between you and your customers. Instead, it’s an open door. Each time customers receive automated messages, you can encourage them to contact you if they have any questions. If you send an email, tell customers to simply reply back with any concerns. You can put links to your brand’s social media pages in your emails so that customers can connect with you.

For example, if you’re interested in buying a new home, your real estate agent can automate daily emails for the latest MLS listings based on your criteria. At the end of the email, the agent will provide their name, phone number, and email address so that you can get in touch if you see a property of interest. The agent is consistently providing you with information, while still encouraging you to get in touch.

Write like a friend

If you want to ensure that your automated efforts still feel personal, make sure that you write like you’re talking to a friend. When you create automated emails, speak to one person, not the crowd. Here’s how to write like a friend:

• Use the second person, which means using “you” rather than “our customers.”
• Use custom “from names” to show the messages come from a human
• Employ casual language, like you would in a friendly email

Some companies, such as Dubsat, use a custom “from name” in automated emails, so that the emails feel personal. Dubsat goes as far as to send the emails from the individual’s account executive.

Final thoughts

Today’s tools make it easy to automate email, social media, advertising, and content marketing efforts. The key is to assess where your brand has gaps, and fill it in with deliberate automation that prioritizes a personal touch.

If you automate your online efforts, you can save time, increase efficiency, and provide customers with a more comprehensive and fulfilling experience. Automatic doesn’t mean robotic- use these tips and tactics to create automated marketing that feels personal.

Your turn: What’s your experience been with automation for online marketing efforts? What are your struggles, and where have you seen success? We’d love to learn about your experiences, so we can share your insights with our readers.

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Why Email Marketing Is Better Than Social Media

YOU’VE heard the buzz. Social Media “this”, Social Media “that” but truth be told Email Marketing is the BEST means to communicate with your audience.…as long as you’re doing it RIGHT!

Now, email is an incredible tool. It is checked multiple times a day by people who monitor their accounts and your message is delivered directly to the person without the “social media clutter.” Here are the main reasons why email marketing is better than social media:

1. 85% of people on the internet connect via email. Only 62% of people do so via social media.
2. Engagement is higher. The average newsletter of 10,000 should get anywhere from 20-30% engagement in which most social media outlets only get 1.6% (depending on traffic and messaging). Why? Because of the social media CLUTTER and NOISE!
3. Email is made for business. Think about it. Email marketing is business, social media is personal. Why would you try to mix personal with business? Consumers EXPECT business emails, they do not EXPECT social media business. They use social media to connect with friends, family, and entertainment.
4. Simple Numbers: There are 3 TIMES the number of EMAIL accounts to Facebook & Twitter combined – a total of 2.6 Billion people in the world. So, why would you ignore the channel that the MAJORITY of people use?

I know plenty of people that avoid social media, but they all have emails. Think about that!

At the end of the day, the BEST solution is to use BOTH email marketing and social media marketing. But If I was to pick ONE, I would pick email marketing HANDS DOWN to social media.

Let me know in the comments below what YOU think!

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The Secret Weapon to Generating Traffic

A SORE SPOT for many new online businesses is figuring out how to generate traffic to their website – and everyone seems to have a different opinion.

If you ask the content marketers, you’ll hear that the best way to generate traffic is with your blog. Pump out consistent, quality content, and watch the visitors come in droves.

The SEO companies will tell you that it’s all about optimizing your site for keywords and making sure you get relevant backlinks. Proponents of paid traffic recommend things like Facebook Ads, AdWords and media buys.

And who could forget the social media marketers – promote your business on social platforms and hope your content goes viral.

In fact, there are many ways to generate traffic, but the real reason certain bloggers and businesses are successful is because they know their audience and buyers.

They don’t just want any traffic; they want highly targeted traffic. Everything you do should be geared towards attracting the right kind of traffic, specific to your website. If you know your audience and cater to their needs, you will build a tribe of engaged followers and brand advocates – and you’ll guarantee yourself a steady flow of traffic.

That’s the secret.

Let’s delve deeper into target audience and buyer research to help you find out exactly what traffic you should be going after.

Know Your Audience

Knowing your audience can be a challenge when you are a new company or blog.

Investing in your site is wise decision, but investing in the wrong ads or content marketing strategy could result in wasting money. To avoid this here’s what you need to focus on first.

Drill Down Your Niche

As most small business owners know, one of the key factors to take into consideration before you start marketing your product is to know your target audience. You know the saying: market to everyone, and hit no one. This same concept also applies to your business website.

The very first step is to figure out your niche. If you’re selling a product or service, you probably already know what general category it falls under.

You may be running a service similar to Amazon Mechanical Turk, which enables entrepreneurs and small business owners to have simple online tasks completed by inexpensive workers.

This service falls under the category of increasing productivity. But for the purpose of your blog, we need to get more specific. You can take productivity and drill it down to something like: virtual executive assistant, online concierge service or online data entry.

The more specific you can get, then the easier it becomes for people to find you.

Profile Your Reader

Profiling your reader is an important step when it comes to boosting traffic. In fact, 41% of B2B and 38% of B2C marketers are putting more effort into understanding their audience, and for good reason. Just like you don’t market your products or services to everyone, you don’t write for everyone either.

It’s much more effective to write for one group of targeted people. To do this, first find out what you already know about your existing buyers. Next, use market research to find out about your potential leads and future buyers.

Pool your information together; this is the starting point of creating a buyer persona. Make sure to include specifics like gender, demographics, age, family status, and more.

But how do you research your market, especially if your site isn’t generating any traffic?

You can look to your competition to get some insights into target buyers.

How to Determine Your Competition

You may already know who your competition is, but if not, try the following tactics to locate some of your main competitors.

The first page of Google’s search results can often tell you all you need to know. You can search for your broad category or niche, but don’t forget to also try keywords that a reader might use when searching for your site.

Pay special attention to any results marked with “Ad.” The companies advertising here are paying for every click, so if you see them appearing consistently, you can be confident they’re driving valuable traffic – so consider them a strong competitor.

Another source is Alltop.com – a directory that curates headlines from the best blogs and news sites around the web, covering hundreds of topics. You can use the search feature to locate some of the top sites related to your niche.

Profile Your Competition’s Readers

Alexa is a great tool to gather information about your competition’s readers.  There is a free and paid version. While the paid version will give you more details, the free version of Alexa usually provides enough information to get a general idea of who’s visiting your competition.

Just enter your competitors’ URLs and Alexa will bring back all kinds of useful data such as: the gender of visitors, education level, country, whether they’re accessing the website from home or work, and even keywords readers are using to access the website.

Find Out Where Your Competitor’s Traffic Is Coming From

By this point, you should have a list of competitor’s websites that fit your targeted demographic. Now let’s figure where their traffic is coming from.

To do this, you can use SimilarWeb.

SimilarWeb is similar to Alexa, and it will give you some of the same data as they do. But where it truly shines is that it breaks down social media traffic. You can see which social media platforms are sending your competitors the most traffic.

This is an excellent source of information because you can know exactly where your desired target audience hangs out. You might have been investing money in Twitter Ads – with little return – when in reality your particular is audience is spending all their time on Facebook.

Another useful feature of SimilarWeb is that you can also see where visitors went before and after they visited a competitor’s website. This will help you gain a better understanding of topics that interest your audience.

Using Facebook to Discover More About Your Ideal Reader

Facebook’s Audience Insights tool is a great resource for gaining information about your potential readers.

With the demographic information gathered from Alexa and SimilarWeb, you can use the Audience Insights filters to create an audience based on that data.

Add your competitors’ sites to the Interests section to see what Facebook pages, brands, and personalities your targeted audience has liked. Of course, not all blogs will show up in this section so don’t worry if nothing appears – just try another one.

Try out the Audience Insights tool to see what information you can glean about your potential readers.

Using Facebook Groups To Gather Data

The only way to make your product or service even better is by listening in on what your audience is saying.

This is what makes Facebook groups an invaluable resource. It’s a real world discussion by your targeted demographic. It’s a great place to understand what they don’t like, what they do like, and what problems they are currently facing.

Once you join a Facebook group, use the group’s search bar to search for terms like:

• “need help”
• “newbie”
• “how do I”
• “need advice”
• “advice about”
• “question about”

This will help you quickly figure out your audience’s pain points.

Customer Surveys

Behavioral data is information gathered on people’s actions. It can tell you specific things like how many people shared your article, how many people opened your email, and how many visitors you’re receiving from YouTube videos.

But it doesn’t really tell you why people do the things they do, or what made them share one article and not even bother with a similar article.

To really understand your audience, you need to create a customer survey. Once you have access to Facebook groups relevant to your audience, then it will become a great place to gather feedback.

Wrapping It Up

Traffic is the lifeblood of any online business. Without it, you won’t have much of a business for long. But generating traffic is often difficult for small businesses, and there are many ways to go about it.

The good thing is, you don’t need a lot of traffic if the traffic you do attract is highly targeted – which comes from knowing your audience.

To learn about your audience, first analyze your product or service to come up with a clear, targeted niche. Then, determine who your precise target market is by creating a buyer persona of your ideal reader.

Use tools like Alltop, Alexa and Facebook Insights to single out your main competitors. Take note of their traffic demographic and what platforms drive most of their traffic.

Use niche-related Facebook Groups to perform research and gather data on your audience’s pain points. If possible, run a customer survey to gain valuable feedback.

These strategies will help boost traffic to your site by helping you discover your ideal audience, pinpointing the exact content you should create for them, and making it clear what social media platforms you should be on.

Even if you currently have little to no traffic, you’ll know precisely who and where your audience is, and what they desire.

Over to you – what tips and tricks have you used to learn about your audience? What strategies have you struggled with, and which one became YOUR secret weapon to uncovering the ideal viewer?

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