Digital Business Mastery

How To Tweet Effectively To Stand Out On Twitter

This is why it’s important to follow the Twitter tips below on how to tweet effectively for maximum impact and exposure.

Secret 1: Keep your tweets short

Although Twitter restricts the length of tweets to 280 characters, even shorter tweets (110 characters or less) seem to have more impact and receive more engagement. 

Secret 2: Use images to illustrate your tweets
Since Twitter allows you to upload images, make sure you take advantage of this feature as images stand out in newsfeeds much more than text does. When using images, using bright colours is also a good idea, as it will make your tweet stand out even more. Images are also an opportunity to add your logo and website url for increased brand awareness. So when people engage with your tweet and share it, if your website and brand is featured on the image, you get to experience free publicity. Animated images are also very effective as they are eye catching. People will tend to look at your image for longer if it is animated. To compose a tweet with animated images, you can use the Twitter tools such as ripl.com. When using this tool, there are plenty of templates to choose from, or you can use your own images if you like. You can even add sound, your branding, urls and text.

Secret 3: Use snip.ly as a link shortener
When using Twitter, there are many link masking and shortening Twitter tools available such as bit.ly, however snip.ly also enables you to compose a tweet which creates pop up ads for your business when people click on the shortened link in your tweet. For example, should you wish to share a link with your twitter followers to an interesting article published on CNN, you can shorten the link using snip.ly, and when people click on it, an ad about your business will appear at the bottom of their screen. By shortening your links using snip.ly before you compose a tweet not only will your tweet look short and tidy, it is also an opportunity to further advertise your business. What this also means, is that you can stop promoting your business when you create a tweet, as it tends to be frowned upon. Instead, you can share interesting articles and use snip.ly to generate pop up ads when people read the articles you share.

Secret 4: Publish multi-dimensional tweets
When using Twitter to publish content, it is very easy to fall into the trap of always posting content about your business or service. Instead, vary the types of tweets you publish, so that a third falls under the category of “scheduled” content: which are tweets about your business which usually can be scheduled in advance, a third falls under the category of “reactive” content which is commentary on industry-related news and a third falls under the category of “responsive” content which is answering people’s questions, responding to comments and joining conversations.

Secret 5: Publish tweets at the right time
Although many people seem to give advice on the best times to create a tweet, a more effective strategy is to use Twitter tools such as tweriod.com to find out when is the best time to create a tweet for maximum exposure. This tool determines when your followers are the most active on Twitter to tweet at these times so you can experience more engagement.

Secret 6: Humanize your tweets
When using Twitter, tweets that show the people behind a brand, such as employees and customers tend to be among the most popular topics to tweet about. For example, companies such as American Airlines will often share pictures of pilots, flight attendants and passengers to humanize their brand, and you’ll notice that these tweets tend to spark more engagement than other ones. You can humanize your brand even further by inviting people to take part in decision making. For example, authors will often invite their audience to tweet about their favourite book title before releasing a new book. Candle companies such as diamond candles have asked their audience to share what new candle scent they’d like the company to create. So tweets that include audience participation really humanizes a brand and increases engagement.

When implemented, the Twitter tips above will dramatically increase the results you get from your tweeting efforts, allow you to stand out and be among the few businesses who know how to tweet and consistently experience a return on investment from Twitter. 

I hope you’ve enjoyed this video on How To Tweet Effectively To Stand Out On Twitter.