30+ Award-Winning Entrepreneurs Did WHAT?! 😮

Ever wanted to start building an online business, but felt like you didn't have enough time or money?

Or maybe you just felt stuck because you had no clue where to start?

If you said yes, I have some awesome news to share with you...

A bunch of my business mentors have gotten together to organize an exclusive live virtual summit this month [March 25-28, 2019 ] ...

They're planning to reveal their best-kept secrets to building a wildly profitable online business without even needing your own product...

...and even if you have no money, no time, or no clue where to start!

Here are just some of the things you'll learn:

• How To Find Your Ideal (and Highly Profitable) Niche and discover the products that will easily make you money.
• How To Start Getting Traffic Now even if you have no audience and aren't yet ready to build one.
• How To Rapidly Grow a Raving Fanbase That Can't Wait To Buy From You without having to spend a bunch of money you can't afford.
• How To Create Affiliate Bonuses That Stand Out From The Crowd and make people BEG for your affiliate links!
• How To Craft Captivating Stories That Easily Sell without coming across as corny, pushy, or spammy.
• How To Scale Your Income As Much As You Want without losing your sanity in the process.

The speakers include award-winning entrepreneurs like Spencer Mecham, Rachel S. Lee, Jeffery Banek, Liam James Kay, and more...

And the best part?

They're letting me give you a ticket to attend live for FREE!

By the way, it's all online so you don't have to worry about travel or expensive hotels...

I've read some of the reviews from the last time they had this event, and the feedback was amazing.

I don't know how long they'll keep this open for... but I wanted to make sure you can grab your ticket before it's too late!

>> Click here to GET YOUR FREE TICKET now!

I'm pretty excited for this. Looking forward to seeing you there! 🙂

One Funnel Away Challenge [OFA]

Sometimes it gets so easy to complicate your business. 

Like you know what's working well...

Yet that little voice in your head convinces you to complicate things and makes things hard. 

Sometimes you may even hit rock bottom because of bad choices.

The beauty about having your back against the wall, is that it forces you to FOCUS on the right things so you can get the results you want.

This is exactly what the One Funnel Away Challenge [OFA] does.

It forces you to do what's right, so you won't get distracted by what's wrong for your online business.

OFA helps you to get the most out of your business launch by showing you what 30 Multi- Million Dollar Businesses would do to save themselves if they lost it all.

Click here to see if the OFA Challenge right for you.

Then let me know what you're trying to launch.

See you in the challenge.

What is the Internet of Things? (And Why You Should Care -- A Lot)

I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies.
A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought:

"Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, we thought had nothing to do with us. Those of us who ignored them quickly fell behind the curve."

The internet of things is one such topic. It's still emerging. Some consumers are still learning how to adapt to it. But it won't stay that way for long.

If I'm being completely honest, the only reason why I give so much thought to the internet of things is that I write about tech. I don't have a smart home, and I don't develop technology or applications that pertain to connected devices.

Click here to learn about using social media in every stage of the funnel.

Now, as a marketer -- I care.

But why do I care? And why should you? And what, once and for all, is the internet of things?

Relax. Today, I'm going to answer all of that.

What Is the Internet of Things?

 The internet of things (IoT) is the technology that allows objects -- like home appliances and fixtures, cars, or devices -- to send and receive data via the internet.
For me, it helps to visualize it. When I think of the word "internet," for example, I think of a giant center of content, resources, and cute dog photos -- and the people who can share and obtain this information, all while communicating with each other, via a massive network that keeps us connected.
When it comes to the IoT, then, imagine adding inanimate objects to the situation, exchanging information and communicating with each other (and their end users) via the internet. It allows these objects to execute different commands and actions, making them "smart" or "connected."
For that reason, IoT typically has to be comprised of devices with power -- things that can be turned on or off, like lights or a refrigerator. But that's not always the case, which we'll get into later.
And that's just on the household level. On a much larger scale, IoT is used to connect and power entire transportation or manufacturing systems. It's referred to many as an "ecosystem," in that it's essentially an interconnected community of interacting people and objects, and the environments in which they operate.
This diagram represents it in a pretty simple, comprehensive way:

Source: i-SCOOP

Note the cloud in the center of the diagram. It's easy to confuse the cloud -- a system of digital data storage that runs on the internet, versus a hard drive -- with IoT. And while they work well together, they're not the same thing. As Business Insider puts it, "The IoT generates massive amounts of data, and cloud computing provides a pathway for that data to travel to its destination."

Which is really cool, and all -- but how does it apply to your day-to-day work?

As it turns out, IoT might have more to do with you than you think, beyond the ability to control your coffee maker remotely. 

So, Why Should You Care?

Consumers everywhere -- many of whom could very well be your customers or within your target audience -- are becoming more and more connected. As of January, about 4.917 billion of us are connected via mobile alone (up 5% from the previous year).

And as we, as humans, become more connected -- so do our surrounding lives and routines. How easy would it be for you to get through an average workday without your mobile device, for example? Personally, it almost seems impossible. It's all I use to make calls, get directions, and hail a car through a ride-sharing app when I need to get somewhere quickly. Plus, it's how I keep an eye on my pet, by way of a handy dog cam app. 

Chances are, I'm not alone in my dependence on connectivity. Many of your customers probably are, too. So, where does your brand fit in?

You might not think you have a product or service that, say, can be connected to the internet or to users via a digital network in the ways we described above. But when you consider that 30.7 billion devices are expected to be connected by 2020 (there were 15.4 billion in 2015), you may not be thinking ambitiously enough.

Source: Statista

Case in point: When beverage distribution company Diageo wanted to find a unique (and digital way) to connect sons and daughters to connect with their dads on Father's Day, the company connected 100,000 bottles of whiskey -- real, drink-filled, glass bottles -- to the internet. The reason? So that these 100,000 dads could connect to receive a personalized video message from their sons or daughters.

You have to wonder, if Diageo can turn a bottle of booze into a connected device, what can your brand do? (That campaign, by the way, resulted in a 72% increase in sales in the two weeks prior to Father's Day.)

If you're not sure where to begin, here are three steps to get started.

1) Pay attention to the technology available to you.

Recently, at its annual Developer Conference, Samsung introduced Project Ambience: a small dongle that can be plugged into home objects and devices -- like an everyday speaker, for example -- and turn them into "smart," connected devices.

Now, bear in mind that this technology is equipped only to work with Bixby, Samsung's voice assistant. But it's a start. In my humble opinion, Project Ambiance is one small step at the start of a long, productive road toward smart technology's full capabilities. Other manufacturers are working on similar initiatives (such as Baidu DuerOS and Amazon Alexa, which have created tools for developers to build these AI assistants into applications and products) -- eventually, and hopefully, we'll reach a point where technology is developed that can work with any number of voice assistants. 

For that reason, it's a good idea for marketers to keep their fingers on the pulse of resources like these and how they're evolving, so that when they become available for use within your field, you can be one of the first to utilize them.

2) Anticipate the problems you'll run into.

When you kick off any new campaign or initiative, there's always chance that you'll run into a challenge. Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it.

That's one reason why I love the data in the image below. Although it's from 2015, because IoT is still an evolving piece of technology for many marketers and brands, it's good to keep in mind as you embark on incorporating it into your own strategies. Have a look, and think about the ways you can preemptively solve these challenges.

Source: Business Insider

3) Start brainstorming, and look for inspiration in history.

One of the most important elements of staying ahead of the curve in marketing is -- if you'll excuse the cliche -- maintaining an open mind. Let's revisit the words I opened with: "Those of us who ignored [new technology] quickly fell behind the curve."

So, don't ignore it. Embrace it. Start thinking about the ways it can apply to what your business offers.

And if you're seeking inspiration, the Diageo example I used above is just one instance of how marketers have successfully used IoT. There's the ceiling fan company that use IoT to help customize its users' experiences with products. Or, have a look at the manufacturing automation company that uses connected, smart devices to reduce inventory cycles in plants.

In other words: There's still time to figure out where your brand fits in. But don't let it go to waste.

Source

The Weird Pixel Funnel Strategy That Works In Any Niche

I bet you’ve heard about tracking pixels before. Heck, you may already be using them in your website here and there.

But did you know that tracking pixels are one of the most important areas of your funnel?

I know, crazy right?

Well I’m going to walk you through the weird pixel strategy when driving Facebook traffic to your funnel and how you can make sure you get the best quality traffic through the funnel that will convert.

The Pixels and Audiences

When using pixels in Facebook, you need to realize that there’s different pixels which are used for different goals. Facebook makes it easy to align the actions which are taken on your website with your targeting goals using pixels. Let’s have a quick look at the different pixel types that Facebook has to offer:

Conversion Pixels

A conversion pixel is used when someone completes an action on your website. This could be anything from capturing a lead or making a conversion or checkout. You place this pixel on what is typically known as a ‘thank you” page after an action is completed. That way the pixel ‘fires’ on the user’s browser and Facebook can relay that back into your Facebook Ads dashboard so you can see how successful your campaign is going.

Custom Audience Pixels

A custom audience pixel is used to build a segmented audience on your website. The purpose of this is to build a targeted audience which you can create a Facebook ad to. That way, you’re well aware of their interests and know what they respond to when you decide to market to them in the future.

Both these pixels are given to you via Facebook when you generate them in the Facebook Advertising area of your account. Think of them as your email list but for your Facebook Ads account.

Creating Lookalike Audiences

Creating lookalike audiences is the process when Facebook goes out into their pool of users and finds an expanded collection of people (which you can select the size of) who match similar interests, age, demographics etc. They then generate an audience which you can use in your targeting options to build an ad around.

Step 1: Setup your tracking pixels

The very first thing you need to do is generate and place your tracking & retargeting pixels.

The pixels that you’ll need to create for this example campaign will include:

Pixel Name: Visited Homepage
Pixel Name: Visited Landing Page
Pixel Name: Opted In/Visited Sales Page
Pixel Name: Visited Order Page
Pixel Name: Core Product Purchase
Pixel Name: Upsell Purchase

To do this go into your Facebook account and create a new ‘conversion pixel’ and call it an appropriate name so its well associated with the action that it’s completing (whether that be collecting leads, tracking a sale or another goal that Facebook offers.)

Step 2: Placing Pixels

Once you create your tracking pixels, it’s time to place the pixels on the appropriate pages so they fire out right away.

Our current sales funnel that we’ll use for this example looks like this:

Pixel 1: Visited Homepage – This pixel gets placed on the homepage of your website
Pixel 2: Visited Landing Page – This pixel gets placed on the landing page
Pixel 3: Opted In/Visited Sales Page – This pixel gets placed on the sales page
Pixel 4: Visited Order Page – This pixel gets placed on the order page
Pixel 5: Core Product Purchase – This pixel gets placed on the upsell page (NOT the order page, remember we’re tracking AFTER the purchase was made)
Pixel 6: Upsell Purchase – This pixel is placed on the first page your customer accesses the upsell product on (NOT the upsell page)

If you’re using Clickfunnels, you’ll have an area on each page where you can directly copy in your Facebook pixel code without any problems. All you need to do is copy and paste the code that Facebook provides you with into the tracking code area of the Clickfunnels editor on each of the pages we’ve talked about.

Here’s where you need to put it on Clickfunnels:

Pretty easy so far?

Step 3: ‘Pixel Strategy’ Roll Out

So now that you’ve got the pixels all rolled out across the pages on your website and funnel, most of the hard work is done.

What will naturally happen is your website will begin to see traffic at the top of your funnel which is at your website’s homepage or blog post.

This will happen by you creating a Facebook Ad campaign using interests and demographics of your audience and sending cold traffic to that page.

If your traffic is of high quality (whether it’s paid or organic) the people you’ll be sending to your blog post or homepage will be directly within your target audience. As soon as they hit your website, the first pixel we have in the funnel will be loaded and they’ll be added to your retargeting audience with “Pixel 1: Visited Homepage”.

Now, here’s where the magic happens.

Our sole goal is to gather enough traffic at every level of the funnel so we can build a lookalike audience.

That way Facebook can go and find more people like our homepage visitors, then landing page visitors, then leads, then sales page visitors, then order page visitors, then customers of our core product and finally the customers who go all the way through our funnel and purchase the upsell.

The deeper we go into the funnel the better Facebook will be at finding your ideal customer.

So by now it should be clear that we want to build as much traffic as fast as possible through our pixel funnel..at least to meet Facebook’s minimum audience size before we can build a Lookalike audience:

The minimum source audience size is 100 people, but we recommend including more people in your source audience so Facebook can find more people who look like them.

(You can read the full step by step implementation guide direct from Facebook)

So here’s how we’d start the funnel:

Begin driving cold Facebook traffic to your website or blog post. Depending on your budget, you can start anywhere from $1.00 to as high as you like per day (this just depends on what your budget allows and how confident you are in scaling your campaign) ongoing until the first threshold is reached and we can build a lookalike audience.

At this stage of the funnel, we want to make sure we’ve got an attractive image and headline in our Facebook Ads to blow up uCTRs (Unique Click Through Rates).

This is the process on how we’re dialling in our laser-targeted audience. At this stage, you shouldn’t be worried about optimizing your clicks or costs.

All we want to do is get that first lookalike audience built so we can continue to target more and more specifically as fast as possible.

So now that you’ve driven your initial traffic and built up your retargeting audience, we’re going to want to create a lookalike audience.

So Facebook will go out and find a similar audience to our existing 1,000 visitors we’ve dropped a pixel on, which will grow our new audience to approx. 1-2 million people.

Now what we want to do before we start on building out the Facebook Ad is work on our layering. Having an audience of 1-2 million people is great, although Facebook really hasn’t laser targeted who we want in our audience as much as we’d like yet.

So once you’ve selected your lookalike audience, begin to add some of the interests within your niche’s target market. These are the same interests and demographics you used for your cold traffic which you drove to your blog or website.

This will layer your lookalike audience which Facebook presented you with, and the interests and demographic information.

It should decrease your target audience into the hundreds of thousands (I’d recommend anywhere between 80,000 to 500,000, that’s usually a sweet spot). Then you can go can re-launch your Facebook Ads to the next stage of your sales funnel.

Quick Summary: We ran cold traffic to the homepage or blog. Pixel’d our laser targeted audience who are interested in the content we put out. We then created a lookalike audience, layered that audience with the same interests we used to laser-target our audience. Then finally we re-launch the Ad to achieve the next stage of our funnel driving slightly warmer traffic to our landing page.

Are you seeing a trend here?

This is the same system we’ll use to build out the entire traffic strategy for our funnel all the way through.

As you have customers moving deeper and deeper through the funnel, you begin to get more specific and responsive visitors that Facebook will go out to find for you.

Wouldn’t you rather target people similar to the customers who took your core product and upsell, than target people similar who simply just opted into your lead magnet?

Of course you would. They’re going to be more qualified and likely to be taking more action in your funnel.

But let’s not leave the visitors who may have not made it through the funnel out either. If someone has not made it through your funnel at any stage, that means they’re not resonating with your new offer at some level.

This is when you should be retargeting those visitors (because it usually takes a person more than one encounter with your brand to remember you). So this is where you should use retargeting to fill in the gaps.

You can do this by setting up rules with your custom audience, E.g. People who have visited my homepage but haven’t visited my landing page.

But when you’re retargeting your visitors, DO NOT… I repeat DO NOT just retarget them with the same offer.

They’ve seen that offer before and weren’t interested. So show them something slightly different, or alternatively show them a bonus to entice them a little more on your previous offer. You’ll see much higher conversion rates as they see the scarcity or added value the second time around.

Conclusion

This pixel strategy can be used across the board with your own funnel steps. Keep in mind your funnel might only have two or three levels and might look completely different, but that core fundamentals stay the same.

To really make this work you’ll need to practice your targeting & ad creation too, as that is what will increase/decrease the results at the end of the day.

Facebook is a great traffic source to advertise with which lends itself to newcomers and also to experienced veterans. This strategy will give you a starting point, but like every traffic source, you will need to tweak and change elements along the way.

There’s not going to be a one size fits all solution for your funnel, but if you continue to tweak and split test your ads and targeting options, your conversions will grow over time.

Have you ever used a Facebook traffic system to grow your funnel’s traffic? Let me know by commenting below and how it’s been working in your business.

Source

How to Quickly Optimize Your Funnel Pages for Mobile

There’s nothing worse than a GORGEOUS funnel page that is completely unoptimized for mobile. Remember that over 50% of traffic is now mobile, so we should all be thinking about MOBILE first, desktop second. So to that end, I’d like to give you a few tips on how to style your pages.

Understand the mobile experience is one VERTICAL list

This means all those fancy columns and lists don’t render on mobile the way they do on desktop. When you’re working in the Power Editor, any blue columns will stack. Here’s an example of a blue column on desktop…

…and here’s the mobile version.

It’s not horrible right? But it’s clear that this design was not designed for mobile first, but rather second. So there are a few ways you can deal with this!

Modify the design with hide/show and font adjustments

The first thing you can do is simply hide the image element (in this case, the feather). Just click on it and choose the DESKTOP only icon in the settings. Then a red box will display so you can easily identify all the elements that are categorized this way.

Then when you preview mobile, it’ll look like this:

It’s looking better now, but we still need to reduce the font size a bit. This way it doesn’t have that “blown up” look. In order to adjust the mobile fonts, click on the element, and choose the “mobile font size” option. This way it’ll remain the original font size for desktop, but revert to the smaller size on devices.

So that’s one way to optimize something like a two-column list for mobile. The second way is by DUPLICATION of the entire section.

Duplicate the design and make a mobile only version

To do this, you’ll want to work with the GREEN sections. So I would take the ENTIRE purple area with the two column sections and I would set that green section to display DESKTOP only.

When you set green sections to Desktop Only, you won’t even see the section at all on mobile. Once that’s finished, create an ENTIRE new green section and set it to mobile only, and design it for mobile. In this case, the image list element works best. Now it looks designed for that space.

Just remember that when your power editor is set to desktop only, you won’t see any mobile elements, and vice versa. It takes a bit to get used to, but then it’s a cinch.

Understand how backgrounds work on Mobile vs. Desktop

This is really important. When you create a background in a green section and you set it to 100% fill width, that will NOT work on mobile all the time. Oftentimes you design text overlaid on a background image and it looks great on desktop, but when all that text gets vertically stacked, the background image won’t be tall enough and the text will run off the image and go onto white space.

The best way to deal with is to either set the background image to Full Center (Parallax) or if you can’t, set the entire green section with the background image to Desktop Only and recreate a mobile only section. On this sales page, you can see how this looks great on Desktop…..

…but the image and background had to be modified to make it work on mobile. We had to switch the angle of her face and add a white overlay on the text so it remained readable. This is an example of making two completely different versions of the green section because simple hide/show elements wouldn’t work!

If you buy any funnels from the marketplace, don’t forget that the designer may have some MOBILE ONLY designs that you won’t see until you click on the mobile button at the top of the page.

A few last tips:

1. Design for ONE style first, and then go back and optimize for mobile when you’re done. Your brain will thank you.
2. Save all images at the size they need to be on the page, rather than adjusting the width and height in the Power Editor. It’ll make the mobile experience better.
3. Don’t make crazy designs on desktop unless you’re willing to recreate virtually every part for mobile.
4. Don’t build an entire page inside a green section. The more green sections you use, the more flexibility you have when it comes time to optimizing for mobile.
5. If you keep the page design simple, all you’ll need to do at the end is adjust all the fonts for mobile – no re-creating sections.
6. If you keep all the background designs somewhat patterned (meaning resizing the image doesn’t cut off important parts of the image) and set them to full center parallax, you’ll have a lot less work to do!

Happy designing!

Source

5 Ways You Can Use A Sales Funnel To Build Your Network Marketing Business

Are you not seeing the results from your network marketing business that others are raving about?

Let me explain what you might be doing wrong and also how to use a sales funnel to build your business.

If you watched something online or you have received a link from someone saying they have a great opportunity, you would have seen the videos that show off how they are making seven-figure salaries.

You are eager and want to earn a seven-figure salary too, so you start your network marketing business.

After some time, you realise that you just aren’t seeing the money rolling in like was promised.

Don’t worry; you’re not the only one.

The problem is that tactics that you have probably heard are well outdated and too basic.

It is the time you step into the present and start using digital marketing and a sales funnel to reach your target.

Network Marketing Lies

Image Source: LAWInfo

Before I move onto how you can use a sales funnel to build your network marketing business, I want to cover which of those ‘old school’ methods you shouldn’t be doing anymore.

I would be surprised if you haven’t been told at least one of the following lies before which is why you’re probably seeking help in this very blog post right now.

Such things as trying to recruit all your friends and family will only leave you wondering what to do when you’ve exhausted that list and also the embarrassment of rejection and failure.

Let’s move onto some tactics that are useless or outdated.

It’s A Numbers Game

This is like the classic throw it at the wall and see if it sticks method.

You may have been told to try and recruit just about everyone and anyone you can think of because the more people you contact, the more you will recruit.

While this seems all very well and good, it just isn’t true.

Yes, you will get some recruits out of it but not as much as if you were to use a planned sales funnel.

You will be wasting time on contacts that have a very low chance of signing up which you could be using on more qualified contacts.

It’ll Take Off After One More Recruit

I’m not quite sure why some network marketing leaders say this.

It does nothing but give you false hope.

It will also keep you from seeing the big picture as you will be too focused on getting your next recruit.

Forget whether your next recruit is what will make your network marketing business explode.

The only thing that will make your network marketing business takes off… is you.

Focus more on what strategies you can put in place with the help of my sales funnel tips.

Spend Most Of Your Time Looking For Prospects

When you watch some (not all) help videos on network marketing, they will advise you to get out and about and put yourself in front of people.

This is yet another huge time waster; you’re not an employee of your business, you are the owner, and so you need to work on your business and not in it.

Finding prospects is just one aspect of your network marketing business, so you need to work on a sales funnel that incorporates all aspects and not just one.

Do Home Meetings

This is a very outdated method of running a network marketing business.

If you have been working super hard doing home meetings, handing out flyers at the local supermarket and organising lunch meetings, you have probably wasted a lot of your time I’m afraid to say.

There are much more modern efficient and better ways to recruit than home visits.

Such things include social media, paid traffic, landing pages and email marketing that I will move onto now.

Now that I have spoken about things you shouldn’t be doing or focusing on, it’s time to move onto how you can use a sales funnel to build your network marketing business.

Finding Interest

Image Source: Visually.

The first stage of a sales funnel is to find prospects.

This doesn’t mean you need to go even out of the house and hand out flyers and or call round to people’s homes.

You can find thousands of prospects right from the comfort of your living room.

Everything is digital; from how we communicate with each other, how we find information and how we work.

This is why you need to adapt your network marketing business into digital to reap the rewards you set out to achieve.

1. Social Media

One of the best places to look online for prospects is on the different social media network.

A great place to start is to use Facebook to search for friends of friends.

By now, I’m guessing you have exhausted your list of friends and family so moving onto local friends of friends is a good move.

You can send direct messages to friends of friends but not strangers.

If you have exhausted the list of friends of friends and moved onto strangers that you find in groups or pages, you can pay-per-message.Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

Keep in mind, this is still ‘manual prospecting’ at some level which we want to try and move away from.

2. Paid Traffic

Another great way to find focused prospects is with paid traffic.

Using AdWords and Facebook Ads, you can set demographics to target people who best suit your target audience.

This is so much better than just trying to recruit everyone and hope for the best.

Using focused targeting; you will only be promoting your offer to those who are likely to be interested.

You can also set remarketing pixels on your landing page, so if someone doesn’t join but keeps visiting, your ad will continue to pop up around the web to remind them of your offer.

To utilize paid to advertise to its fullest potential, you want to make sure you create a strong offer and target the right audience.

If you can bring those two parts of the advertising direction together then you have a solid strategy to put yourself in front of people who want to buy what you’re selling.

Whether you’re selling an opportunity or you’re selling a product.

Generating Prospects

Now that you have discovered where prospects are hanging out on the world wide web, the next stage is to get them to become interested in what you have to offer.

Again, this doesn’t mean that you have to pick up the phone or call out to their house to explain how it works and show them a demo.You can do all this with a video or a slideshow… or both.

You can do all this with a video or a slideshow… or both.

Remember, a sales funnel means people come to you.

You’re not doing the cold-calling.

It’s a lot easier to sell when someone has signed up to listen to something you’ve got to say because you’re offer was in front of them at the right place at the right time.

After someone has seen your offer on social media or a paid advertisement, the next stage of the sales funnel is the landing page.

3. Landing Page

You have found thousands of prospects but haven’t yet captured their email address in order to add them to your contact list to recruit.In order to now capture their email address, you will need to build a compelling and conversion optimised landing page.

In order to now capture their email address, you will need to build a compelling and conversion optimized landing page.

Your landing page should have a contact form, capturing headline, key points of the benefits of your offer and a compelling call-to-action (CTA).

It is important that your landing page is completely relevant to the paid ad or social media message you used to get that person to land on your page.

Remember, congruency is key.

So a page that is disconnected from the advertisement you’re running will yield lots of bounces and not many registrants or leads.

4. CTA’s

Having a CTA on your landing page is a lot more important than you may realise.

It is what directs the user to take the next step in the buying journey.

This doesn’t mean that a simple “submit” on your form is going to do the trick, though.

Make it stand out with the button in a contrasting color and make it personable with wording such as “Watch The Webinar Now”.

This makes it 100% clear what the user will get after they fill out the form.

Converting Prospects

Image Source: E27

Now that you have got a nice list of contacts to work on now, it is time to finish the recruitment process with reassurance and to nurture.

This is the last stage in the sales funnel and is the most important because it is the money maker.

At this point, the prospect should have a pretty good idea of what you are offering and how it will benefit them after reading your Facebook message and watching the webinar.

For those who haven’t yet joined, it is time to offer further information and answer questions.

5. Email

Email marketing is the best way you can do this.

Why?

Well firstly once someone opts into your email list, that’s “owned data”.

You can reach them whenever you want (providing they don’t decide to unsubscribe).

You already have their email address, and so you can use a service like Actionetics to send FAQ’s, success stories and even a starter pack.

All of these will help answer their questions and reassure them that they too can benefit from network marketing.

An important rule with email marketing though is to segment your contact list.

This is so messages are targeted to each specific persona, how they came to become a prospect and their current behaviour.

Not only will you have higher quality prospects but you’ll be building a stronger relationship with those who are interested in what you have to offer.

Move With The Times…

All of these 5 processes have one thing in common, and that is using digital marketing.

It is time to revamp how you find prospects and how you recruit prospects and become more efficient.

There are people out there, it’s just a matter of getting you and your funnel in front of them (using ads) and then converting them.

What are your main struggles with your network marketing business?

Let me know by leaving your comments below and I’ll do my best to answer them.

Source