ConvertKit’s 30 Day Landing Page Challenge

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How big are you dreaming this year?

What are you building to serve your audience? What products or services are on your horizon? What ideas are you ready to make a reality?

Did you ever think those ideas could help you win $5,000?

Now they can.

ConvertKit’s 30 Day Landing Page Challenge

ConvertKit wants to celebrate your big dreams and help you kickstart your next idea with this month-long challenge geared around landing pages.

I love landing pages.

They’re a simple and beautiful way to promote products, webinars, your newsletters...the possibilities are endless. And they’re so easy to set up.

In just 10 minutes you can have a fully designed and branded landing page live and ready to share with the world.

With that in mind, ConvertKit is hosting this challenge to help you get your next idea up and running with a landing page to gain as many new subscribers as you possibly can.

For one creator who can set up a landing page that grows their list by over 100 subscribers in one month, ConvertKit is giving away a grand prize of:

• $5,000
• A free year of ConvertKit
• And a year of coaching with one of their account managers
• There are also more great prizes for anyone who doesn’t quite reach that level too!

And to help you along the way, ConvertKit will be hosting five live trainings to help you with everything from creating your landing page offer, to figuring out how to share your landing page, to tactics to make that email list grow.

The challenge starts on April 1st!

With 18 chances to win based on the number of subscribers you gain, it’s time to make your next big dream a reality.

I bet you didn’t think April was going to be this fun, right?

Click the Link below to join the challenge today!

<Grow your list to fund your future with the 30 Day Landing Page Challenge>

30+ Award-Winning Entrepreneurs Did WHAT?! 😮

Ever wanted to start building an online business, but felt like you didn't have enough time or money?

Or maybe you just felt stuck because you had no clue where to start?

If you said yes, I have some awesome news to share with you...

A bunch of my business mentors have gotten together to organize an exclusive live virtual summit this month [March 25-28, 2019 ] ...

They're planning to reveal their best-kept secrets to building a wildly profitable online business without even needing your own product...

...and even if you have no money, no time, or no clue where to start!

Here are just some of the things you'll learn:

• How To Find Your Ideal (and Highly Profitable) Niche and discover the products that will easily make you money.
• How To Start Getting Traffic Now even if you have no audience and aren't yet ready to build one.
• How To Rapidly Grow a Raving Fanbase That Can't Wait To Buy From You without having to spend a bunch of money you can't afford.
• How To Create Affiliate Bonuses That Stand Out From The Crowd and make people BEG for your affiliate links!
• How To Craft Captivating Stories That Easily Sell without coming across as corny, pushy, or spammy.
• How To Scale Your Income As Much As You Want without losing your sanity in the process.

The speakers include award-winning entrepreneurs like Spencer Mecham, Rachel S. Lee, Jeffery Banek, Liam James Kay, and more...

And the best part?

They're letting me give you a ticket to attend live for FREE!

By the way, it's all online so you don't have to worry about travel or expensive hotels...

I've read some of the reviews from the last time they had this event, and the feedback was amazing.

I don't know how long they'll keep this open for... but I wanted to make sure you can grab your ticket before it's too late!

>> Click here to GET YOUR FREE TICKET now!

I'm pretty excited for this. Looking forward to seeing you there! 🙂

A brand-eye view of the internet in real time

 Our Digitally Connected World Captured

If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real-time representation of some of what’s happening on the web.
In the time it takes to read this post there will be more than 5 million likes on Facebook and 3 million posts on Instagram. As these once strictly social platforms become woven into the way consumers engage with, converse with and purchase from brands the importance of how brands then master these platforms as part of the way they do business becomes more and more important.

I was talking just last week with my friend Nelly who is a fashion marketing guru about the increasingly influential role micro influencers are playing in that category. These are social media influencers with a very targetted, very loyal and very engaged community of 2,000 to 20,000 like-minded people. A single post by one of these micro influencers on Facebook, Instagram, Pinterest, Youtube or Twitter can have a bigger impact than a small marketing campaign – and by impact, we’re talking online purchases. Here are two articles we wrote on micro-influencers: The Big News on Influencer Marketing Is – Think Small – and – Why Micro-Influencers are Every Brands Best Friend.

The more activity there is on these platforms, the greater the need for brands to think micro/local/super targeted. Small brands and start-ups have a natural advantage over large brands here as they tend to have this micro-mindset as part of their DNA.




Click on this link to get a detailed view of the counters in real time. By rolling over each panel you get another layer of interesting, real time info on each channel: Betfy.co.uk




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What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach

In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.)
The company with those odd employees, of course, was Copyblogger Media (now known as Rainmaker Digital). The story of what happened follows.

The historic move:
Up until that point, Copyblogger had been offering an email newsletter to attract and capture email subscribers. Pretty standard in the online business world.

We wanted to up the ante.

So we launched My.Copyblogger.com — a free membership site, where people sign up to access (at the time) 15 free ebooks and a 20-part email course.

Think of a content library as a password-protected source of premium content that you can access once you register with your email address.

That’s essentially what a “content library” looks like. But how did it perform? Let’s look at the results to see.

The historic results:
According to the case study by Marketing Sherpa,

• Through the first seven weeks, the free subscription page averaged a 67 percent conversion rate.
• The first week’s growth was 300 percent bigger than the best week of growth for Internet Marketing for Smart People (a previous Copyblogger 20-part email course) — closer to 400 percent, if you include new paid subscribers.
• The most visited page on Copyblogger at the time was behind the paywall — with almost a third of all traffic logging in after arrival.

Those are some substantial results, particularly in such a competitive space as content marketing.

Now, I can’t promise you the exact same outcome, but I can promise you that a content library will, at the very least, increase the number of subscribers you capture.

The key, as always, is to build trust first by providing a ton of value before asking for anything in return.

If that concept is new to you, then you can review how to build the know-like-trust factor.

In the meantime, let’s dig a little deeper into the common questions surrounding lead generating content libraries.

1. What’s a “content library?”

You’ll hear sales and marketing people refer to a content library as a bank of all the content assets owned by a company that is placed in a central, internal portal so other departments within that company can access that content.

That’s not what we are talking about here.

Yes, a content library is a bank of content, but in the way we will be using the phrase, it is full of resources that your audience can access once they register with an email address.

In other words, the public can access these resources, which makes this type of content library a lead generation tool.

2. What type of content goes into a content library?

You could include:

• Ebooks
• Videos
• Webinars
• Audio seminars
• Podcast episodes
• White papers
• Infographics
• Tutorials
• Data and analysis reports

And more.

The trick is to offer enough value that prospects view signing up for your content library as a no-brainer — an insane bargain.

See Question 5 for some examples of ways you could structure your content library.

3. What makes a content library better than a conventional email newsletter?

When you offer more resources for the same price (in this case, an email address), you are naturally going to get better results.

Our case study is one such example.

With a content library, you are likely to elevate more of your visitors into an ongoing relationship — in other words, a content library will help you convert more prospects into solid leads.

But not just any type of lead.

See, the main difference between a typical email newsletter and a content library offer is that with the content library, you can now identify your site visitors, which ultimately helps you convert more leads into sales.

Let me explain.

4. What’s the difference between an email sign up and website registration?

In both cases, it’s true that the prospect gives you an email address. With a sign-up, you have permission to send that person email — namely, your email newsletter or latest published blog posts.

With a content library registration, you give your prospect access to a site — access to exclusive resources like ebooks, videos, webinars, forums, and more.

In the first situation, the content marketer is throwing stuff at the prospect. In the second, the content marketer is inviting you to his place — which is loaded with useful resources.

And like I said before, when people visit your site as signed-in members, you can customize your promotional messages, which leads to higher conversions.

5. How many resources should you put into a content library?

There isn’t a hard-and-fast rule.

However, you need to include more than one piece of content. Don’t forget: you are trying to create a sense of great value.

For example, a content library with two, five-page ebooks is not going to suggest high value. But four 50-page ebooks and seven 30-minute training videos, however, will suggest high value.

Here’s another way you could structure your content library:

• 30 exclusive podcast episodes
• 10 articles
• 3 worksheets

As you can see, the numbers of ways you can structure your content library is limitless. Which leads us to our next question.

6. Do I give access to all the content at once?

The short answer is to start by giving away a large amount of content to create a sense of high value.
The ebooks in the original My.Copyblogger content library ranged between 31 and 142 pages — and there were 15 ebooks, plus a 20-part email course.

However, you can start small and build as time goes on.

For example, make the promise of adding more content once a month (or the frequency that works for you).

That strategy has a number of benefits.

It brings all those members back to your site every time you release a new piece of exclusive content.

In other words, you don’t need all the resources in place before you launch.

If you only have four ebooks and two podcast episodes, you can launch with that offer. But as you add more resources, don’t forget to update your content library’s promotional copy and alert your members.

7. How do I get people to my content library?

If you already have an email list in place, then promote your content library to that list.

With My.Copyblogger, an announcement was sent out to our general email list, and because there were 15 ebooks, there were 15 unique email promotions sent out, each one customized to that particular topic.

We sent out one of these emails a week, usually on a Friday.

Depending on the number of resources you have, your campaign might end up lasting two or three months.

Before sending each email, suppress the email addresses of people who have already registered, so those members of your community aren’t annoyed by seeing the same pitch multiple times.

If you don’t have a list (or want to continue promoting the content library after you’ve finished the campaign to your email list), the next step is to create high-quality, tutorial-type blog content that leads to a promotion of the content library.

Once people are on your site because of this high-quality, tutorial-type blog content, give them an opportunity to register.

Here are four useful ideas:

• Include a footer at the end of each blog post that encourages visitors to register for your content library.
• Add a sidebar that appears on every page of your website.
• Create feature boxes that appear in the header of your website.
• Use pop-overs and pop-ups (yes, there is a difference).

Learn more about these strategies in Beth Hayden’s article, 4 Quick Solutions that Spawn Radical Email List Growth.

8. Won’t content that requires a registration hurt SEO efforts?

No.

True, the content behind the registration wall won’t get crawled or indexed by Google (or any search engine for that matter).

However, search “copywriting” on Google and you’ll see that Copyblogger ranks at the top of the first page of search results. The rest of the topics in our content library are also on the first page of Google for terms like “content marketing,” “landing pages,” and “SEO copywriting.”

And every single one of those pages is what we call a cornerstone content page — which drives social and search traffic to register for the content library on My.Copyblogger. 

9. Do I have to call it a “content library?”

Nope.

You can call it whatever you want to call it.

Here are my ideas for different industries like health, fashion, and cooking:

• The Cross-Fit Foundation
• 8 Beautiful Wardrobe Basics
• Your Wok Recipe Essentials

It’s a good idea to mention in the description copy that this is a library of resources — and be very specific about what is in it.

You want to give your prospect the sense that there are some really juicy resources behind that registration wall.

10. Does this mean I’m starting a membership site?!?!

I added all those question marks and exclamation points because what most people say immediately after asking that question is … I’m not ready for that!

You get a real sense they are scared out of their wits.

If that’s you, relax, because registering people as members doesn’t mean you’re suddenly running a full-fledged membership site.

It just means people are joining your community.

However, if you achieve critical membership mass, a nice touch to your content library would be to offer a simple forum where your members could chat, share ideas, and ask you questions.

Our Rainmaker Platform enables someone who is dumber than a bag of bricks when it comes to coding (like me) to set up a password-protected content library — plus a forum — by simply grunting and pointing (like I do).

In the end, what really matters is that members of your community — even if what you offer them is free — benefit from content that’s tailored to their customer journeys.


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25 Best Online Internet Marketing Courses

In this video, you will learn about the 25 best online internet marketing courses for furthering your knowledge and building credibility in your niche. These courses range from free to thousands of dollars and all offer something a little different. You can get certifications that are more broad or more specific to things like coding, content marketing, PPC advertising, social media, etc. You can use these certifications, not only to learn more about internet marketing, but to show on your social profiles, author bios and websites. When people see these, they will instantly trust you more and see you as a credible expert in your industry. Enjoy the video!

Internet Marketing Explained

Definition of Internet Marketing and How to Use It to Build Your Home Business

Definition of Internet Marketing:

The most basic explanation of Internet marketing is any sort of advertising, promotion, or marketing tactic used online. This includes promotional websites, email marketing, and social media. 

The goal of Internet marketing includes:

• Communicate a company's message about itself, its products, or its services.
• Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.

• Sell goods, services, or advertising space over the Internet.

Sometimes someone may tell you they have an Internet marketing business, but unless they offer services to help people market online, that's not exactly true. Internet marketing is simply another avenue for promoting your business the same as off-line tactics.

Why Market Online

For a time, the Internet was seen as a novelty and while some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today however, ignoring the Internet in growing your business would be a fatal mistake. Consumers use the Internet to find information and resources, and if you're not there, they won't find you. Even if you have a local business listed in the Yellow Pages, odds are your customers will still go to the Internet before their phone book.

Marketing online has many other benefits including:

• Affordability: Many online marketing strategies are free (i.e. social media marketing) or very low cost.

• Reach: This is especially true if you business doesn't have to be limited to your local area. The Internet reaches around the world.
• Always working: The Internet never sleeps. Night owls can learn about your business and even buy from you even while you're sleeping.
• Focus in on your target market. It's easy to find your target market online so you can save time and money on marketing strategies to speak directly to your most likely buyers.

Internet Marketing Strategies

When it comes to marketing online, you have many choices. Here are just a few options:

• Website/Blog: Every business should have a website or blog. It can be an online storefront, or at the very least a hub that potential clients and customers can find to learn about and contact you.
• Search engine marketing (SEM): While you don't want to rely solely on search engines to deliver potential clients and customers to your website, you don't want to ignore it either. SEO is an easy way to help search engines list you so your market can find you. Or you can pay to have your site highlighted on search engines.
• Email: Every business should have an email list. It's the best way to stay in touch and build a relationship with your prospects and customers.
• Social media: Consumers use social media to learn about your products and services, find great deals, get help and more. Social media marketing is an excellent way to find your market and build a relationship with it.
• Guest writing: Writing articles or guest blog posts is a free way to get in front of someone else's market and show off your expertise. 

• Affiliate programs: Offering compensation to others who promote your products and services on your behalf is not only affordable (you only pay when you have results), but also a great way to exponentially spread the word. Instead of you just you promoting, you'll have a team of sales people.
• Paid advertising: There are many options for getting your ads online including text or banner ads on other websites, advertising through other websites' email lists, and pay-per-click promotions (i.e. Google Adwords or Facebook Ads).

Anytime you can get your message in front of your market is good. One goal many people hope for when marketing online is to create a viral marketing campaign.Great blog content, videos and social media that have visual interests are some of the best options for encouraging sharing. 

Also Known As: online marketing, web marketing, website promotion, online business, Internet business

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What is Website Promotion?

Information and How-To on Website Promotion

What is Website Promotion?

Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website.

Why is Website Promotion Important?

Websites offer a multitude of benefits. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing. Others are marketing tools in and of themselves, providing information about the business and how to best get in touch for services.

While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn't make money unless someone walks in and buys. If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if they know about it and visit it. 

Web promotion is how online businesses get the word out about the website. The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients. 

How is Website Promotion Done?

There are endless ways to promote your website, and new methods continue to arrive. Websites can be promoted in a variety ways both online and off. 

Online Website Promotion

Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums.

Here are a few common website promotion tactics:

• Email marketing
• Blog marketing
• Social Media
• Advertising
• Search engine marketing
• SEO

Offline Website Promotion

Some offline website promotion techniques include:

• Direct mail
• Publicity 
• Networking
• Public speaking
• Television and radio advertising
• Newspaper advertising

Best Practices for Website Promotion

The ideas listed above are not the only strategies you can use to promote your website. Because there are so many different ways you can market your website, it can get overwhelming. Further, without a plan your promotional efforts can be a waste of time. As you prepare to market your website, here are few things to do and keep in mind.

1. Know your target market. Your goal isn't just in getting as much traffic to your site as possible. A million visitors means nothing if none of them are interested in what you offer. Knowing and understanding your target market will allow you to focus your marketing efforts on those activities that put your message in front of your most likely visitor in a way that entices them to visit.
2. Use search engine optimization strategies, but don't rely on search engines alone to deliver traffic. Making it easy for search engines to understand, index and rank your site is a no-brainer. It's free and not that hard to do. At the same time, you don't need to spend a fortune in SEO services or hours and hours studying SEO. Checking your website stats and keywords every month or so will help you understand how people are using search engines to find your site and other information in your business area. 

1. Promote where your market hangs out. If your market isn't on Twitter, you don't need to tweet. When considering how and where to promote, think about where your market turns to get similar information and resources related to what you offer. This isn't just other websites or social networks, but also, offline sources such as groups and print media.
2. Hook your market with a message that speaks to them. That means opening with a hook that entices and intrigues your market. It should be benefits oriented in that it promises to solve a problem, improve life, or be entertaining. The better your promotional copy, the better and bigger the results on your marketing campaign. 
3. Track your efforts. You'll save time and money if you know what promotions are delivering results and which aren't. 

Also Known As: online promotion, website marketing, web site marketing, Internet marketing, online marketing.

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How to Get Millions of Website Visitors Like Quicksprout

In this video, you will learn how to get millions of website visitors like Quicksprout (the popular marketing blog by Neil Patel) gets.

If you follow Neil Patel and his website, Quicksprout, you probably have noticed how many raving fans he has. This guy is one of the greatest content marketers online and he really knows how to get loads of readers for any blog he creates.

In fact, he did an experiment not too long ago where he built a blog from 0 to 100,000 visitors per month in a year, just to show it was possible. And, he succeeded. I'm going to break down what Neil Patel does on his website, Quicksprout, showing you 11 of the top strategies he uses to get millions of website visitors a year. 

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Affiliate marketing for beginners 7 steps tutorial 2017 to get faster results

Generate results for beginners?

10 Online Side Business Ideas You Can Start With A Job 2017

Make money online.

Affiliate Marketing For Beginners - Top 10 Tips 2016

10 Internet Marketing Strategies That Work Best 2016

Note some of these for use in 2017.

19 Social Media Marketing Tips For Small Business

Great tips for new users on generating traffic,engagement.and lots more.

How to Build A Social Media Plan

Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business! 

Digital Marketing Trends 2016-2017

The trends you need to be tracking in 2017. What are you tracking and why?