Sending out marketing emails regularly is a great way to keep your customers thinking about your business.
“Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing.
“Email allows you to communicate with people who have self-selected
into your list. These are people who have raised their hand to say, ‘I
want to hear more about what you have to offer.’ When you nurture your
list respectfully, it can help build your business, keep you top of mind
and increase your sales.”
The question is, what kind of emails should you send to help this
effort? Good question. We’ve got the answers. Here are four emails you
should send to stay relevant to your customers.
1. A newsletter
Offer your readers educating, entertaining and valuable content in a
newsletter. And, send it out on a regular basis so customers come to
expect it.
Your email newsletter can have a variety of information in it including
anything from company news to upcoming events, but make sure its overall
look is well-organized. Offer bite-sized pieces of information in a
quick, easy-to-digest format.
Videos are also a good addition to a newsletter, Liepelt says. This
newsletter from Skin Perfect has a three-minute video of a business
owner speaking at an event with information about another opportunity to
meet the owner.
Jordan Vineyard & Winery also
includes a video in their monthly newsletters. The topics change every
month, it could be an interview with wine maker, a talk about the
harvest or their new wine app.
2. A holiday email
When a holiday rolls around, send some e-love to your customers. From
Thanksgiving to the first day of summer, you can use any holiday to send
your customers some virtual cheer. Here’s an example.
If you want, you can include a discount to entice your customers to do a
little shopping on your site. Either way, the point of the holiday
email is just to let your customers know that you’re thinking about
them.
3. An anniversary email
When a customer signs up for your email list, keep track of the signup
date and send an anniversary email a few months later. True Citrus, a
company that sells flavored packets for water, has a good example. Three months into a customer’s subscription, the company sends an anniversary email along with a discount.
4. Ask for feedback via email
Asking for feedback is an interactive way to stay top of mind with your customers. After a customer makes a purchase, send a thank you email and
ask for feedback with an easy link. By knowing as much as possible
about your customers, you can offer valuable content to help your
customers. Here’s an example of an email asking for feedback from a
local dentist.
These four emails serve as a reminder to your customers that you’re
ready to be of service. Through strategic emails, your business will
remain top of mind, which will encourage your customers to keep coming
back.
Are you sending these four emails? Have any others you think are valuable?
This post contributed by guest author, Lisa Furgison. Furgison is a
media maven with ten years of journalism experience and a passion for
creating top-notch content.
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