What Should You Post on Social Media for Your Startup?

The best news about starting-up in today’s digital landscape is that you grow at practically no cost. All you need is the right idea, at the right time and to be at the right place at the right time. Today’s army of social media bloggers and micro-bloggers are constantly looking for exciting things to post, and you can be the subject of their social media conversations. But the first things you should think about are employing a social media management tool and building a smart social media marketing strategy. While building a social media strategy, here are the kinds of questions that you should ask yourself.
Who are you trying to reach?
What are the characteristics of these people? What drives them? What concerns them?
Where do they live?
What gender, economic level, education level do they belong to?
Are they homeowners or renters? Students or working professionals?
Do they play football? Are they bikers? Do they attend music concerts regularly?
Once you know exactly who you’re targeting, you will know exactly what to post. Here are 12 types of content that you should post on social media for your startup.

1. Humorous content

Funny always works. If you can make your audience laugh, they’ll want to know who you are and what you do. It’s natural to be curious about someone who surprises or entertains you. So make your audience laugh. You get extra brownie points for sharing humorous content that’s directly related to your brand, so your audience will both be entertained and made to think about your brand. Here’s an example of that strategy in play on Tinder’s vintage #Tinder post.

The reference to your brand could also be more subtle and playful, like how Birddogs does it. Look at how they’ve showcased their product (men’s shorts) in your face in such a bold yet charming manner.

Another alternative is one where you simply post a “joke of the day” or “meme of the day” by curating content from other sources. Remember to always provide necessary attribution when curating/sharing content.

2. Your product/service updates

What are the latest features on your product? What services have you restructured or added to your business? Both your customers and social media fans eagerly await new and exciting offerings that can make a difference to their lives. And that’s how you must portray your latest updates – as novel solutions to real problems. Your feature/service update in itself could be a powerful social media marketing strategy when designed and timed right. Consider, for instance, Slack’s latest emoji tweaks in the spirit of the FIFA World Cup.

How you present products and features matters. Getting presentation right requires a certain seamless coordination between your product development and social media marketing teams. Microsoft CEO, Satya Nadella, has stressed the importance of interdepartmental collaboration in his book “Hit Refresh”, supporting the suggestion with his own examples and experiments. In 2015, Satya Nadella was spotted using an iPhone at Salesforce’s Dreamforce conference, where he introduced his audience to the iPhone Pro – an iPhone that supports all Microsoft applications. This partnership was unexpected by welcome by the press and customers, making Nadella’s bold presentation an instant hit. Try and plan all your business activities with marketing in mind. You’ll see that it will pay off, big time.
No update is too small to share. Even design changes can make for great social media posts if you design them to be so.

3. Success stories

Just landed a well-known client? Get them onboard with your marketing. Request their permission to construct a case-study or success story using their experience with you. More often than not, clients are excited about such an opportunity considering it free press, but they usually have concerns about the safety of their confidential information. Address their worries by disclosing your marketing plan in detail, leaving no room for ambiguity. When designing your client success stories, try and get creative. Do a video case-study or success story. Conduct an interview. Keep in mind what your social media audience would want to see.

Even if you’re not B2B, you can have customer success stories of sorts. Look at clothing retailer ModCloth’s #MarriedinModCloth social media initiative. It features a brilliant collection of photographs of customers who picked ModCloth for their wedding boutique. Few strategies work as well as social proof does on social media. Enable social media fans to envision working with you or using your products.
Success stories could also entail your company’s success stories. Just got featured on a predominant publication? Share your pride and happiness with your social media audience. Just employed new interns? Introduce them to your social media audience. People love seeing the faces and minds behind any brand.

4. Customers’ opinions

People are more likely to trust the words of other people, much like themselves. And trust is an important factor for startups, especially those that are new in the market or selling novel concepts or products. For instance, Tesla, despite the overwhelmingly positive press, has always faced issues in actually selling their vehicles. This amusing review that they retweeted could be influential in convincing other potential buyers.

Sharing the opinions of happy clients emphasizes on the fact that you’re capable of taking care of clients and fulfil their needs. But it’s also equally important to find and respond to negative experiences from clients. Every negative comment that you leave unattended is a sign of your brand’s indifference to customer feedback. The great news is that negative feedback can be an opportunity to build trust with your existing and future customers.

Observe how SizzorS salon has responded to one of their customers. It’s important to be respectful while addressing your customer’s queries in the most detailed and specific way possible.

5. Tips & news for your industry

People generally appreciate updates related to their industry, because they want to stay up to date. By providing them with such news, you can become the go-to source for news and tips in the industry. Many startups invest a lot of money in having content marketers create high-quality industry related content so it can help them get search engine and social media traffic. Instead of creating 100% of your content, you can curate top-class content that has already been created. For instance MYXYTY, an internet security solutions company, often shares news and updates related to internet security in a way that appeals to their social media followers.

If you can’t spend enough time manually curating this type of content, you could curate it using a content curation app such as DrumUp. Curate relevant content on DrumUp by setting-up keywords and RSS feeds of your favorite content sources. The content you share can be anything – useful tips, major discoveries, changes in an important law – you know your industry best. Share whatever your audience would like to follow.
When sharing, if you are the first to share and attribute the source using @mentions and #tags, you are likely to benefit from the resulting exposure. DrumUp helps you execute all of this.

6. Data & insights

Data and insights are another great form of social media content to consider sharing. Data and insights are particularly nice when shared in a visual format – as graphs or infographics. They’re not very hard to create either. With the graphics editing apps available in the market today, you can easily turn research and surveys into graphical offerings for your social media audience. Even if you don’t turn it into a graph, you could use the stat to create a compelling headliner connected to your brand.

Check out, for instance, this post that Uber shared in May this year. It gives Uber users in those cities a powerful reason to consider using the service permanently instead of buying a car. Uber’s popular for sharing really interesting stats collected vis Uber rides with their social media fans.
Explore different areas in which you collect data and can turn them into interesting and engaging social media posts. Then, use them wisely.
Alternatively, you could conduct research on areas that interest your target audience and create graphs and insights that can assist them.

7. Brand mentions in media, articles etc.

“Trust is a key enabler for economic value creation,” says Philipp Kristian Diekhoner, a German entrepreneur from Singapore. And to build trust, you need to carefully design social media content that can support those goals. Brand mentions in trusted media and publications are an excellent way to build trust with the cross-section of your target audience and readers of that publication. You may also share interviews that your company’s executives participate in to establish the knowledge and expertise of your leadership and management.

It pays to mention the publication and author when they mention you, just to build relationships with journalists and publications in your industry. When creating your own blog and social media posts, you could feature these journalists and their work in turn. You could also make room for top industry websites, magazines and news agencies in your content to catch their attention.
Finally, you could design and promote PR stunts to get covered by various publications. However, ensure that it’s genuine and in tune with your brand. To celebrate Pride month, Tinder turned their office multicolored to support the Pride movement.

8. Behind the scenes content

With people as the face of your brand, your target audience is likely to connect with you more. Your target groups are also more likely to trust you when you transparently share the process or functioning of your business with them. That’s why it’s important for you to share behind the scenes content with your social media fans. So, what qualifies as behind the scenes content? A photo of you or your team at work, preparation for an event, preprocessing of your product, a photograph of your company at an offsite event are all great examples of behind the scenes content.

Here’s a particularly cute photograph of a company’s latest recruit, Piki, the so called VP of motivation. The best part about behind the scenes content is that it allows you room to share yours and your brand’s personality. So you can share whatever’s on your mind, unless it’s offensive to someone’s sentiments.
The more transparent and free-flowing your content is, the more likely your audience is to connect with it.
Note: This post will be updated to include more types of social media content for you to post for your startup. Please watch this space for more.

Feature image via Freepik.com 



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How to Get More Twitter Followers (Without Creating Content)

Numbers matter. Influencers, current and future customers consider the size of your Twitter following when deciding whether to follow your or not. You probably won’t even consider your own brand a social media success unless you have grown a sizeable following on Twitter. Even though your number of Twitter followers isn’t indicative of the quality of your posts, the number matters. Here are 5 ways you can get more Twitter followers now.

1. Ensure that your brand is follow-worthy

Customers today want to connect with brands. It’s not enough to have a ton of content. Unless you are authentic and exceptional, customers won’t engage with you on Twitter. Millennials, for instance, are very brand-conscious, but they’re very difficult to engage. However, with the right content, partnerships and social outlook, you can catch their attention.

Start building a brand that speaks to your target groups on their level. In their language. And about things that matter to your audience.

2. Curate content from RSS feeds, the web and your resources

Instead of always creating your own content, you can curate content from strategic sources. What are strategic sources? Well, non-competing brands within your industry, customers and partners qualify as strategic sources. You can use this form of interaction to show these people that you are interested and that you care. At the same time, you can also get access to free, high-quality content that you can share with your audience.

You could even automate curation using a content curation app such as DrumUp, which has RSS feed reading and keyword based content curation activities.

3. Craft well-organized automation queues

Once you have curated content, you can save posts in smart social media automation queues to avoid publishing manually. Social media automation queues are great for engagement because they allow you more control over quality of posts and publishing. You can save posts according to themes, dates and partners and set the publishing schedule to match your audience’s content consumption.

DrumUp’s social media management dashboard has “content libraries” using which you can create smart automatic queues.

4. Follow influencers, partners and potential customers

The point of following people on Twitter is to get genuine and active people to engage with your brand. So, it’s not a good idea to follow people at random. Instead, you can create distinct and definite groups of people worth following. Influencers, other brands, customers – current and potential, and event managers can, for instance, be groups of people whom you can follow.

Most social media sites already give you suggestions of people to follow based on your network and interests.

5. Interact with prospects via Twitter lists

When you follow a bunch of people you are left with a cluttered Twitter feed and no way to manage their content. Twitter lists offer you means to organize the people you follow in groups, so you can consciously engage with them on a daily basis. Lists can be made public or kept private based on what you want to do with them. Private lists can’t be seen by other people, including those who are a part of those lists.

Instead of creating your own lists, you can also subscribe to other people’s lists. It’s a good idea to subscribe to lists created by influencers in your niche.

Bonus

Answer questions.

The best way to attract Twitter followers is to become an active part of communities to which they belong. These communities don’t have to be on Twitter. They can be on LinkedIn, Facebook or any other social platform. Participate in conversations on these platforms and answer questions that are important to other participants. This is a great way to both build your credibility and Twitter following.

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There are tons of ways to build a Twitter following organically. The key is to focus on scaling your results without having to scale your efforts. This post provides examples of great ways to begin.

Photo by Ivana Cajina on Unsplash

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How to Grow Your Instagram Following from Zero to Thousands Organically (10 ideas)

According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing mobile revenues.

If you want to make the most of this social platform, you need to grow your following. Here are 10 ways to grow your Instagram following organically.

Note: The easiest way to execute all of these ideas is by using a social media management tool such as DrumUp that simplifies publishing.

1. Work with locations to maximize exposure

Instagram’s geolocation feature has revolutionized local marketing. Using this feature, users can check what’s happening in any given location, giving local businesses an opportunity to catch their attention. Social media marketers can work with Instagram’s geolocation to maximize exposure for their brand’s content.

Instagram’s geolocation works in different content formats, but before you use any of them, ensure that your store or spot has a labelled location. If it doesn’t have one, you can “Create your location” on Facebook. Once you have, you can use geolocations in hashtags and stickers (on stories), apart from using them typically, as part of every Instagram post.

2. Target low competition hashtags to get featured

When working with keywords and hashtags, it’s not always the best idea to go after the most popular hashtags. For instance, words such as #party and #summer may be more popular, but they won’t do much for your content or Instagram account in the long run. Instead, you can earn more exposure and engagement in your community by using more niche hashtags.

If you’ve noticed, Instagram has a “Trends” section that gets a lot of attention. You can make that section by trending for a specific hashtag. This is more likely when you target a more achievable, less sought-after hashtag. If you aren’t able to identify such opportunities, you could use a tool like Ink361 to do it.

3. Craft the perfect bio describing your unique value proposition

Instagram allows you 160 characters of space to introduce your account to potential followers and win them over. This space can make or break your first impression, so yes, what you say in it matters. Most businesses stick to plain and boring descriptions of what they do, but it’s those who go beyond the basics that stay in followers’ minds.

What do you do? What drives you to do what you do? Why should followers invest any time on you? Answer these questions in a personal, compelling and memorable manner. You don’t have to commit to a particular bio, you can experiment with different ideas and stick with the one that earns you the most attention and compliments. You could use some humor on your bio like Maker’s Mark has.

4. Select an Instagram name with SEO value

It may be tempting to use your own name and make it popular, but don’t do that unless you already have a following on other social networks. Instead, think of keywords related to your niche that people are already searching for. Your account is likely to get a lot of free traffic if you can identify keywords that are also decently popular hashtags.

Getting keywords as Instagram names can be tough, but it’s not impossible. Try and get creative and look for long-tailed keywords or phrases that are a combination of one or more shorter keywords. You can change your Instagram name, so keep testing different names until you find the perfect one.

5. Network and build an Instagram pod to amplify reach

Instagram pods are small, closed groups of pro Instagrammers who help each other boost reach and engagement for Instagram posts. When you publish a post on Instagram, you have a defined window of time to get more exposure for the post before it becomes dated and disappears from all feeds. Pods can help you accomplish that objective.

Many Instagrammers are networking and tieing up with other pros in the same niche, to help each other get access to a large number of Instagrammers. When a participant of the pod publishes a post, he or she DMs the rest of the group requesting them to like/comment and share the posts. The resulting organic engagement improves the individual’s chances of reaching more people and growing their Instagram following.

6. Use hashtags targeted by curator accounts

There exist several Instagram accounts whose sole purpose is to curate content related to certain areas or topics. These accounts typically discover the content they curate by following a bunch of hashtags. You can catch the attention of these curator accounts by consistently using those hashtags on your Instagram posts.

It can be super-hard to get features on the accounts of large curators, who already get thousands of submissions on a daily basis. The key is to find smaller, active communities that are both accessible and worth building relationships with. You can identify such communities by following hashtags yourself and observing the activity of other small Instagrammers in your niche.

7. Run exciting giveaways on a regular basis

Giveaways have always worked wonders for brands who want to grow their email lists. You can use giveaways to get new followers, increase engagement and brand awareness or get exposure among local businesses and like-minded people. The first thing that you should do is decide which giveaway would be enticing enough to your target audience.

However, running a giveaway contest involves a lot of factors that you should consider. Successful giveaway contests have the right hashtag, an attractive prize, means to monitor entries, factors to decide the winner and the right promotion plan. So each of your giveaways should ideally have the right strategy.

8. Identify and participate in trends

Trends attract a lot of attention, which is why it makes sense for Instagram marketers to track and participate in them. When there’s an opportunity for you to align your content with trends, you should, because doing so can dramatically improve your engagement and reach. A good way to do this is by marking events on your calendar in advance, so you never miss participating in one.

If you’re not sure which trends to hop on, start with holidays like #NationalCoffeeDay. It’s important to join these conversations in a meaningful way, else your target audience may make you out for trying too hard to get more eyeballs.

9. Connect your Facebook & other networks to Instagram

If you have a Twitter, Facebook or LinkedIn page, or a blog with a following, you may assume that people following you there are already following you on every platform. Here’s news for you – they probably aren’t. By connecting your Facebook and other networks to Instagram, you can get your Instagram posts exposure among all of your followers across platforms.

There are many ways to do this. The simplest would be to connect your Facebook and Instagram, and add social media plugins for all social networks on your website and blog. Once you have, you can cross-post content from one social network to another, depending on what’s possible and not.

10. Work with a marketable theme

This strategy is particularly pertinent to Instagram marketing, because your followers don’t just see your latest post but see all of your posts in grid form. That’s why it’s critical for Instagram marketers to design a theme for each of the brands they manage. The theme can be anything, but it’s best if the theme is visually appealing.

Some Instagrammers use multiple spaces in their grid to create larger images, like pieces of a puzzle. This feature gives you a lot of room for creativity and experimentation. You can use your grid to create something completely fresh, giving your Instagram account visitors something amazing to see.

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Instagram is probably the best visual social media platform for engagement, and to make the most of the opportunities it provides, you need to step-up your Instagram marketing game. This post provides 10 new ideas that you can use to grow your Instagram following and skyrocket your Instagram marketing results.

Feature image via Freepik.com

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15 Social Media Tools that Will Help You Survive the Fake News Phase & Its Repercussions

Fake news is a serious social media problem that could affect the relationship you share with your social media audience. How?

• People are starting to question the information that they receive via social media.
• People have always been wary about the information shared by brands on social media. In fact, people consider information shared by people like themselves more credible than the information shared by brands (Edelman 2018).

Note: To overcome this hurdle, you could explore employee advocacy as a social media marketing solution.

• Social media platforms such as Twitter have begun their battle against fake news, placing stringent rules to avoid the circulation of factually incorrect information. And they are doing that by making serious algorithm changes that could affect your social media marketing efforts.

So, how can you as a social media manager or small business owner ensure that your business survives the fake news phase and its repercussions? Here are 15 social media tools that can help you strengthen your relationship with social media fans.

1. DrumUp for fresh content & employee advocacy

Instead of sharing your own content, you could share content useful to your social media audience – content from sources that are universally trusted. That’s a great way to show that you’re neutral and trustworthy.

You could also have your brand’s content shared by employees, through whom you can effectively impact your target audience on social media.

DrumUp is a social media management tool that fulfils both these functions. You can use the tool to curate fresh content (using keyword streams and/or RSS feeds) and schedule them on social media accounts. You can also use the tool’s employee advocacy platform to enable employees to share your content effortlessly.

2. Canva for visual communication

Visuals are great way to drive a message home because they get processed by the human mind quicker than text does. Visuals are also offer you the opportunity to build trust with your social media audience. For instance, visual testimonials (such as a customer’s raving video review) can improve your credibility.

You can also use visuals such as graphs and screenshots to make your communication more transparent and effective by showing customers how your products and pricing work.

Canva is a graphic design tool that you can use to design most of the visuals that you can use on social media. The tool stocks canvases and templates optimized for most use cases on social media. The tool’s drag and drop feature and its flexibility make it a great choice for graphic design.

3. Brand24 for real & personal conversations

Successful social media managers see social media platforms as channels not only for publishing but also for conversations. You can use social media channels to connect with current and future customers, potential partners and co-marketers, influencers and brand ambassadors. You can also use social media channels to enable employee conversations and employee advocacy.

For social media to count, you have to show customers that you care. And you can’t do that at scale. You have to focus on one-on-one conversations.

Brand24 is a social media monitoring tool that you can use to identify mentions, important keywords – any indicator of important conversations. The tool’s alerts will give you opportunity to create real and personal conversations.

4. FAQFox for customer-centric content research

It’s not enough to just be in contact with current customers. You should also be in touch with prospect customers and know their wants, concerns and challenges. That involves assessing the temperament of different target groups of people. And doing this can be tricky.

The objective of understanding prospect customers is to be able to connect with them by creating/sharing content that’s most relevant to them.

FAQFox is an unorthodox content research tool which you can use to find questions that certain groups of people are asking. You can do this by running keyword searches across commonly used discussion forums such as Quora and those relevant to your niche.

5. FollowerWonk for influencer and ambassador hunting

Twitter is an excellent social media platform for influencer and ambassador outreach because it’s open and allows you to communicate with anyone from your friend to the POTUS.

When searching for influencers/ambassadors on Twitter, you need to analyze profiles to see who makes the best fit. This is easier done with the assistance of a tool than done manually.

FollowerWonk is a Twitter analytics tool that you can use to analyze profiles and filter them by matching keywords to Twitter bios. Using the tool, you can also identify influencers within your social circles and reach out to them with relevant content.

6. GIPHY for GIF based communication

GIFs are videos on caffeine. They are easy to consume as they take barely any space when compared with full-fledged videos and are much shorter in length. They are also more appealing, effective and affordable than full-fledged videos.

While curating videos is hard (videos are usually covered by copyrights because they’re expensive), curating GIFs is easy and inexpensive.

GIPHY is a copyright free extensive source of GIFs that you can use to spice-up your conversations on social media. The repository also has an API that we’ve used to enable GIF curation within DrumUp.

7. RelayThat for branded image creation

Branding is an important part of building trust on social media. The consistency that your messaging has affects how social media users see and interact with your brands. However, it’s difficult to keep track of colors and fonts when you are creating content on a large scale, everyday.

Many brands choose their colors, fonts and image creation styles in advance and stick to them perpetually, without deviating from them on any channel.

RelayThat is a graphic design tool that allows you to choose and maintain brand parameters that you can easily add to all of your social media images. RelayThat also allows you to add your logo and original images to standard templates effortlessly.

8. Rocketium for video content creation

Video is an indispensable part of social media marketing. An overwhelmingly large segment of social media users are beginning to consume video on a daily basis. Video has become everyone’s preferred format of content for consumption.

There’s a lot that you can do with video for social media, from creating How-to videos to conducting expert interviews and doing live QnAs.

Rocketium is a video builder that you can use to quickly put together videos for social media use. The tool has video templates that you can use to put together professional looking social media videos to make an impact on your target audience.

9. Pocket for niche content curation

Content curation is a smart way to build a relationship with your audience without spending too much on content creation. By curating content, you can the best content in the industry with your target users without to create it yourself on a daily basis.

However, it can be really hard curating content manually. Imagine having to visit multiple websites to find the content that you want to share, every single day.

Pocket is a content collection app that helps curate content for you, based on your preferences. The tool is smart and adapts to the posts you choose to read, eventually omitting all the content that you wouldn’t want to read.

10. TweetChat for Twitter networking & conversations

Yet another way to network with the right people is through Twitter chats. The people who participate in Twitter chats are usually very interested in specific niches and in meeting the right people.

Typically the format of Twitter chats allow you to exchange knowledge in areas within an industry and find others who are also doing the same.

TweetChat is a Twitter chat tool that you can use to follow hashtag specific conversations and participate in them real-time, which can otherwise be a nightmare. Within the tool, you can experience Twitter chats at your pace and never miss a tweet.

11. Socedo for social media lead generation

While social media conversations and content publishing are great for audience engagement, your social media efforts only affect your business when conversations turn into queries and eventually sales.

There’s plenty of opportunities on social media for you to turn conversations into business, but these opportunities usually take time to manifest.

Socedo is a social media lead generation tool which automatically assesses social media profiles and identifies the people who are most likely to be interested in your business and the products/services that you have to offer.

12. PitchBox for blogger outreach and off-social PR

Blogs are still relevant in many industries. If your company’s referrals are majorly driven through blogs and bloggers, building strategic relationships with them can be beneficial. And you don’t have to focus only on your niche. General blogs whose audience matches your target audience also count.

When building relationships with bloggers, it counts to make it as organic as possible. Identify individuals you admire and want to work with and let them know the same.

PitchBox is an influencer marketing tool that can be used to search for influencers and bloggers in your niche using keywords that you provide. The tool’s extensive search leverages integrations with major SEO tools such as Moz, SEMRush and Majestic.

13. BuzzSumo for targeted content promotion

One of the secrets of being successful on social media is building a network of loyal followers who engage with your content. However, building that network is a slow and time-consuming process.

The network of followers you build need not be restricted to just influencers. You can also work with micro-influencers or employees, customers and brand ambassadors.

BuzzSumo is a content research tool that you can use to identify people and blogs belonging to a certain niche, so you can reach out to the right people. Using the tool, you can breakdown the source of any article on the internet and access backlink and share data.

14. Twitter lists and Google Drive/Email for relationship building

Twitter lists are great for relationship building because you can create a context for every relationship that you build by adding people to certain lists. However, even Twitter lists can get messy once you have added too many people to too many lists. To ensure that the lists you create make sense, create small groups of people and limit your lists to only as many as you can handle.

One way to ensure that the Twitter lists you create have value, is by following up with Twitter list members away from the social media platform.

IFTTT is a cross-action app that has a few interesting recipes that you can consider using. One of them allows to store mentions in Drive or on email, after which you can personally make contact with the people who mention you.

15. SumoMe for social media referral based list building

Social media referrals are probably one of the top three or four sources of traffic to your website. So, what do you do with the traffic that comes to your website from social media? If you’re not converting it at the moment, you should probably consider focusing on that.

There are tons of ways to convert the traffic that lands on your website. Most of it involves connecting the right content on social media to the right landing pages on your website.

SumoMe is a website traffic analytics tool and traffic conversion tool that you can use to optimize website traffic and conversion. The tool even has customizable email signup forms that you can instal on your website to convert incoming referrals.

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With social media platforms undergoing major changes to battle fake news and survive its repercussions, it’s critical to invest in social media tools and strategies that are likely to survive the fallout. This list includes a collection of some of the smartest investments that you can make to ensure that your brand isn’t affected by drastic algorithm changes. Over to you.

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