6 Easy Ways to Grow Website Traffic From Instagram

WITH its stunning visuals and easy-to-use platform, it’s no wonder why Instagram is the fastest growing social media app with over 300 million users. When it comes to generating website traffic, Instagram is the perfect solution.

Want to start using Instagram for your business or blog, but aren’t really sure how to go about it? Check out these 6 easy ways to use Instagram to increase your website traffic:

1. Brand consistently across all social media accounts

Brand consistency is essential when it comes to building your business and its website. Why? Because it adds strength to your brand if people are able to recognize it right away. Use the same photo (such as your logo) as your profile picture on all of your social media accounts.

If you have a personal brand, rather than a company brand, consider using an image that is clear and consistent with the message you wish to convey. Headshots, a picture you have taken, an example of your work, or a behind-the-scenes photo – the possibilities go on and on.

2. Pick a username that matches your business name

It’s great to get creative with your branding, but it’s important to use a username similar to your business name to make it easy for people to find you in search results. You may certainly like “WemakethebestcoffeeEVER”, but that really won’t do much for your business. It would be confusing to some people, and it would not stand out in search results as being YOUR business.

Your username should match the username associated with your other social media profiles and branded website. Use the company name (or your name, if you are your own personal brand) for the name. Make sure to include the URL to your website, along with a 150-character bio. You want to get your message across, but not seem too stiff and serious. If you have branded hashtags, this is a great place to include them.

3. Get creative with captions

The captions for your uploaded content should tell a story that engages your audience, and compels them to find out more by clicking through to your website. Get creative with your captions, since they allow you to really give some insight into your image, make it relevant to your followers, and (hopefully) make your followers smile or become interested in what you have to offer. Plus, it’s the best way to tie things back to your business, since you can always include a URL at the end. Learn how to incorporate emjois for added emphasis and to give your captions a more personal touch.

4. Connect with other users

Just like blogging builds a business’ customer-brand relationships, so does engaging with followers on social media.  Since consumers are far more likely to go with a brand they know and trust, you want to engage with other users as much as possible.

There are numerous ways to interact with other Instagram users. Options include everything from tagging other accounts, to sending private messages. Interacting with others will build your brand, increase your audience reach and, boost your website traffic:

Tag others:

Instagram allows you to add tags before you share your content. You just tap the Tag People option, tap on the photo to add a tag, and then type in the user’s name. Once you have tagged other accounts in your content, other users are then able to tap on that photo or video to see who was tagged. This increases audience reach and builds brand-to-brand relationships with others in your industry and/or niche.

Mention others:

This is similar to mentioning on Twitter, and is a great way to generate website traffic and increase your brand’s reach. Type in the @ symbol, followed by the first letter of the user’s  name. This will bring up a list of people to choose from, but you can also just type in the name on your own. You can do this to give a “shoutout” to another company, customer, or brand, or to reply to someone’s comment.

Like the content of others:

Liking other users’ content is a super simple way to connect with other businesses and consumers. Just double-tap the image, or tap the heart button under the post. The user will get a notification that you have done this, and they are likely to check out your profile and return the favor. If you have listed the URL to your website on your profile, this will generate more traffic to your site.

Leave comments:

Leaving a comment is also a great way to connect with others. Just type in a comment hit Send, and you’re good to go! Leave something thoughtful, helpful, or long, and this will ensure your comment and username stands out among the rest.

Share across social media:

One of the best ways to increase your audience reach, while still connecting with others on Instagram, is to connect your profile to your other social media accounts. For example, if you share an Instagram post on Twitter, you can add tags and hashtags to increase your reach and connect with other brands. Not only does this build relationship, but it makes your brand seem more approachable and “in touch” with the popular technology being used by today’s consumers. This is especially important to do if your demographic is in the 18-year-old to 34-year-old range.

5. Develop a unique aesthetic for your brand

Your Instagram is basically a visual portfolio for your brand. How would you describe your business? Before you post a picture, think about whether or not that photo is consistent with your branding. It’s even better if you are able to upload pictures that contain your brand’s colors on a regular basis.

Take a look at the Instagram profiles for large companies, like Starbucks. The branding is consistent, their logo is prominently displayed, and they keep up with the fun-loving, carefree attitude that really sells their product. Whether you have a day full of paperwork, or one that just revolves around Netflix and relaxation, their brand gives the impression that buying one of their delicious drinks will perk up your mood.

Instagram is a visual-based platform so you will need to plan out a consistent, recognizable brand aesthetic. Choose the best filter (or several filters) to use for the majority of your photos. By going with the same look each time, you will establish a recognizable visual identity that will stand out to your followers. The more your brand stands out, the more traffic will be driven to your website.

You will also need to figure out what type of content you want your photos to focus on. A fashion retailer would obviously want to upload pictures of clothes, a café would upload pictures of their coffee or food, and a tattoo shop would upload pictures of their artists’ work. But, what happens if your content is not so obvious?

Think about what you have to offer your customers and/or clients, and find a way to incorporate that into your branding and visual aesthetic. Come up with consistent posting schedules, but stick to only posting 1 to 3 times per day. Be sure to include the name of your business or URL in all of your photos and captions!

6. Use hashtags

It may seem like hashtags are only used by beauty bloggers or twenty-something-year-olds trying to get more “likes” on their selfie. However, if you’re trying to use your Instagram for your business, then using hashtags is an absolute must.

Hashtags originated on Twitter, and have spread to every other social media channel. The hashtag density on Instagram is actually far greater than that of Twitter, because the success of marketing on Instagram depends heavily on effective use of hashtags.

These hashtags organize and catalog the content that is being shared, which furthers the process of people finding content and contributors. For example, a coffee company may post an image of a fancy latte in San Diego, and then use the hashtags “#latte” and “#SanDiego” when they upload the image to Instagram.

By doing this, that image is then cataloged to allow it to be found by users searching for images of lattes and San Diego. This is how users discover new content, new contributors, and new websites – like yours. Once they find this image, they may decide to share it on their own Instagram or other social media platform, and may add some other tags to it. This would further expand the audience reach of that post and, ultimately, increase your website traffic.

As a rule of thumb, include a caption with every bit of content you upload to Instagram, and include hashtags. While Instagram allows you to include up to 30, it’s best to stick to somewhere between five and twelve. In fact, statistics show Instagram posts with 11 or more hashtags have a higher rate of interaction than those with fewer hashtags.

Putting It All Together

Instagram is an incredibly important social network for business owners and bloggers alike. Not only is this visual app great for retailers, restaurants, and agencies, but it’s also great for individuals building a reputation and personal brand. It fits in well with every type of business, and proves to be a great way to generate more website traffic.

In fact, since Instagram is so popular these days, brands without an Instagram presence risk being ignored, thought of as irrelevant or considered outdated. This is especially true among the younger generation of consumers, a demographic that shouldn’t be ignored.

With so many people using Instagram, it’s important to go through the above list of tips for building an Instagram account that will give you the website traffic generation you’re looking for. Implement these tips, and watch your business boost!
What are YOUR favorite Instagram tips? Have you tried anything in particular that has really stood out as a great way to generate more website traffic? Let us know in the comments below!

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Instagram Dominates Twitter! How to Use Instagram for Business

 If you're tackling the social media arena as a part of your business strategy, you've probably set out on Facebook and Twitter, and possibly either Google+ or Pinterest. Sound familiar? It's just the way it's been done across the board thus far. 

I'm going to cut right to the chase, and make some hefty claims. Instagram has surpassed Twitter, and the way it's growing, it looks to have its eye on global social media domination. It's getting to the point where you almost have to feel foolish if you aren't using it for your business. 

Hashtags are social megaphones, great for extending exposure. But everyone knows that spamming them on Twitter just leads to less engagement, which is what you should really be after. I'm going to show you how Instagram allows for more exposure without having to sacrifice engagement.

This will be important for all marketers, but if your niche values a younger audience in any way, this is especially important for you!

Part One: WHY Should I Use Instagram for Business?

I'm going to run you through some of the top reasons for why you'd want to Instagram for business. Then, in part two of this post, I'll cover the how of tackling this social arena. 

1. Instagram Surpasses Twitter in User Count

Instagram claims 300 million users while Twitter sits on 288 million. The extreme growth rate of Instagram can't be ignored! 

First things first: The basic user numbers. If you look at the stats that the social networks themselves put out, Instagram has reached 300 million users, while Twitter claims 288 million. 

Monthly users is one thing, but social media moves so much faster than that. So what about users who are active daily? Gregory Ferenstein of VentureBeat has shown in a recent study that Instagram has indeed surpassed Twitter with the percentage of American users that are active daily. 

In fact, only Facebook beats out Instagram for daily users:

I know that 10 percent of Americans using Instagram daily might not seem like a high percentage, and Twitter's 7 percent might not seem like much of a difference, but when you consider how many hundreds of millions of people live in America, these are some weighty numbers to consider! And that's just America, think of all the other Instagram users worldwide. 

In a nutshell? There's a lot of people on Instagram, just waiting for you. Every. Single. Day.

2. It's Not Just User Count: Engagement is Higher Too

On Twitter, any more than 1-2 hashtags per tweet means a drop in engagement. On Instagram, more hashtags usually mean more engagement.

Hashtags are more than just a (somewhat silly sounding) trending phrase, "Hashtag OMG!" They're a way of reaching a much larger audience with a topical post. You don't have to be friends with thousands of people in order for them to see your updates. You just have to add a popular hashtag.

Here's the thought process I went through when considering hashtags...

1. Hashtags show all the people interested in that topic what you've posted.
2. What a great way to spread reach for my posts! I'll use ALL THE HASHTAGS ON TWITTER!
3. People on Twitter don't respond to posts that are spammed with hashtags. I can only use 1-2 per Tweet.
4. My reach feels so limited. If only there was a way I could use lots of hashtags AND increase engagement. 
5. Instagram comes along, and is all: "You can do that here, you know..."
6. #MindBlown

Want some proof? A graph in a post on Buffer by Kevan Lee really shows that "the more the merrier" attitude towards hashtags on Instagram will indeed get you further.

1-2 hashtags? Try 30.

Kevan Lee: "His finding is quite interesting: The more hashtags you use, the more likes your photo will get."

3. Instagram is the Best Network for Reaching a Younger Audience

If any part of your target market is within the 18-29 age group, then Instagram is the best social media choice for you. An interesting post by 19-year-old Andrew Watts, "A Teenager’s View on Social Media, Written by an actual teen" really depicts the social climate for a younger audience:

This point is reinforced by a study done by Business Insider. In this chart, you can see the incredible downward slope of Facebook with US teens, the half-hearted rise and fall of Twitter, and the epic popularity growth of Instagram.

Going forward into the future of social media marketing, this is your audience. The up-and-coming generation is set on Instagram. 

I'd just like to say, this doesn't mean that there aren't people older than 29 on Instagram. It's just that you're most likely to find a solid audience in that age group.

Part Two: HOW to Use Instagram for Business

As with any content or social media guide, your audience is the focus at all times. If you can't give them what they're looking for, they won't look for you.

1. Assess Whether Instagram is Best for Your Brand

When you think about the target market for your brand and the general audience of Instagram, is there any crossover?

You need to think about the compatibility between your website and the user base of Instagram. It could be helpful to ask yourself these questions...

• What do I know about my average site visitor?
• Are they generally older than 30? Or do I have at least some success with people in their 20's or even teens?
• What products do I promote? Are there many images on Instagram based on that type of topic?
• Do my competitors use Instagram? (More on this in the next section!)

If your audience is distinctively over 30, then Instagram might not be worth targeting. You can save time and effort with that tidbit alone. Go to another social network instead.

If, however, you have any audience in their 20s or even teens, then this social environment could very well be important to your brand. Age isn't everything, though! As this is a home of visual media (as opposed to text updates) there are certain niches that thrive more than others. 

A good example of this can be seen in the statistics on Brandwatch. It seems that Instagram is great for fitness sites with a male-majority audience, and also for cosmetics with a female-majority audience.

Once again, that's not to say that these are the only niches that it's good for. You'll have to think about your website audience specifically to figure out whether Instagram is the best for you.

2. Study What Your Competitors are Doing

If your competitors are on Instagram, what do their posts look like? This could be a good place to start planning your own social content.

Studying your competitors on Instagram will give you a fairly good indication of the type of content that's trending in your niche. When I asked freelance writer and social media expert Kristi Hines about the most important element for anyone wanting to use Instagram for business, this point was the focus. 

"The best thing to do when starting out on an Instagram marketing campaign is to see what your competitors are doing first.

After visiting a few of your competitors' profiles, you'll get a good sense for the types of images and videos that get the best response from your target audience.

You'll also see if they use branded hashtags, contests, and other strategies to engage their audience.

I'd also highly recommend a tool called Rival IQ.

It will allow you to quickly research the best your competitors have to offer on Instagram (and other social platforms)."

- Kristi Hines, Freelance Writer

So that's definitely worth looking into. See what your competitors are posting, figure out how effective that reach would be for you, and think about how difficult it would be to create similar media. If it seems worth it, why not give it a go?

3. Try Posting. Measure Success. Adjust Tactics. Rinse and Repeat.

Yep, trial and error. Once you've got an idea of what you're competitors are doing, it's the only way to set out with your own content.

Start small, and try one or two things. Build a list of trending hashtags in your niche (ones your competitors commonly use or similar that have a large following), and then create a couple of images or an easy-to-make short video that target those hashtags. Put them out there, see how it goes. 

There are a lot of tools you can use to track the success of your Instagram campaign, such as Iconosquare. 

Try one that appeals to you, and use it to figure out what works well, and what you could ditch without loss.

I'd love to know: Do you use Instagram for business? Have you found it useful in your niche? Comment below if you do, or if you would like to know if anyone else in your niche has found it to be successful.

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How to Grow Your Instagram Following from Zero to Thousands Organically (10 ideas)

According to eMarketer, Instagram could have 26.9 million more US users by 2020, overtaking Facebook, Twitter and every other social media network on record. The social media platform also seems to be enjoying an unprecedented adoption and engagement rates among young adults, resulting in increasing mobile revenues.

If you want to make the most of this social platform, you need to grow your following. Here are 10 ways to grow your Instagram following organically.

Note: The easiest way to execute all of these ideas is by using a social media management tool such as DrumUp that simplifies publishing.

1. Work with locations to maximize exposure

Instagram’s geolocation feature has revolutionized local marketing. Using this feature, users can check what’s happening in any given location, giving local businesses an opportunity to catch their attention. Social media marketers can work with Instagram’s geolocation to maximize exposure for their brand’s content.

Instagram’s geolocation works in different content formats, but before you use any of them, ensure that your store or spot has a labelled location. If it doesn’t have one, you can “Create your location” on Facebook. Once you have, you can use geolocations in hashtags and stickers (on stories), apart from using them typically, as part of every Instagram post.

2. Target low competition hashtags to get featured

When working with keywords and hashtags, it’s not always the best idea to go after the most popular hashtags. For instance, words such as #party and #summer may be more popular, but they won’t do much for your content or Instagram account in the long run. Instead, you can earn more exposure and engagement in your community by using more niche hashtags.

If you’ve noticed, Instagram has a “Trends” section that gets a lot of attention. You can make that section by trending for a specific hashtag. This is more likely when you target a more achievable, less sought-after hashtag. If you aren’t able to identify such opportunities, you could use a tool like Ink361 to do it.

3. Craft the perfect bio describing your unique value proposition

Instagram allows you 160 characters of space to introduce your account to potential followers and win them over. This space can make or break your first impression, so yes, what you say in it matters. Most businesses stick to plain and boring descriptions of what they do, but it’s those who go beyond the basics that stay in followers’ minds.

What do you do? What drives you to do what you do? Why should followers invest any time on you? Answer these questions in a personal, compelling and memorable manner. You don’t have to commit to a particular bio, you can experiment with different ideas and stick with the one that earns you the most attention and compliments. You could use some humor on your bio like Maker’s Mark has.

4. Select an Instagram name with SEO value

It may be tempting to use your own name and make it popular, but don’t do that unless you already have a following on other social networks. Instead, think of keywords related to your niche that people are already searching for. Your account is likely to get a lot of free traffic if you can identify keywords that are also decently popular hashtags.

Getting keywords as Instagram names can be tough, but it’s not impossible. Try and get creative and look for long-tailed keywords or phrases that are a combination of one or more shorter keywords. You can change your Instagram name, so keep testing different names until you find the perfect one.

5. Network and build an Instagram pod to amplify reach

Instagram pods are small, closed groups of pro Instagrammers who help each other boost reach and engagement for Instagram posts. When you publish a post on Instagram, you have a defined window of time to get more exposure for the post before it becomes dated and disappears from all feeds. Pods can help you accomplish that objective.

Many Instagrammers are networking and tieing up with other pros in the same niche, to help each other get access to a large number of Instagrammers. When a participant of the pod publishes a post, he or she DMs the rest of the group requesting them to like/comment and share the posts. The resulting organic engagement improves the individual’s chances of reaching more people and growing their Instagram following.

6. Use hashtags targeted by curator accounts

There exist several Instagram accounts whose sole purpose is to curate content related to certain areas or topics. These accounts typically discover the content they curate by following a bunch of hashtags. You can catch the attention of these curator accounts by consistently using those hashtags on your Instagram posts.

It can be super-hard to get features on the accounts of large curators, who already get thousands of submissions on a daily basis. The key is to find smaller, active communities that are both accessible and worth building relationships with. You can identify such communities by following hashtags yourself and observing the activity of other small Instagrammers in your niche.

7. Run exciting giveaways on a regular basis

Giveaways have always worked wonders for brands who want to grow their email lists. You can use giveaways to get new followers, increase engagement and brand awareness or get exposure among local businesses and like-minded people. The first thing that you should do is decide which giveaway would be enticing enough to your target audience.

However, running a giveaway contest involves a lot of factors that you should consider. Successful giveaway contests have the right hashtag, an attractive prize, means to monitor entries, factors to decide the winner and the right promotion plan. So each of your giveaways should ideally have the right strategy.

8. Identify and participate in trends

Trends attract a lot of attention, which is why it makes sense for Instagram marketers to track and participate in them. When there’s an opportunity for you to align your content with trends, you should, because doing so can dramatically improve your engagement and reach. A good way to do this is by marking events on your calendar in advance, so you never miss participating in one.

If you’re not sure which trends to hop on, start with holidays like #NationalCoffeeDay. It’s important to join these conversations in a meaningful way, else your target audience may make you out for trying too hard to get more eyeballs.

9. Connect your Facebook & other networks to Instagram

If you have a Twitter, Facebook or LinkedIn page, or a blog with a following, you may assume that people following you there are already following you on every platform. Here’s news for you – they probably aren’t. By connecting your Facebook and other networks to Instagram, you can get your Instagram posts exposure among all of your followers across platforms.

There are many ways to do this. The simplest would be to connect your Facebook and Instagram, and add social media plugins for all social networks on your website and blog. Once you have, you can cross-post content from one social network to another, depending on what’s possible and not.

10. Work with a marketable theme

This strategy is particularly pertinent to Instagram marketing, because your followers don’t just see your latest post but see all of your posts in grid form. That’s why it’s critical for Instagram marketers to design a theme for each of the brands they manage. The theme can be anything, but it’s best if the theme is visually appealing.

Some Instagrammers use multiple spaces in their grid to create larger images, like pieces of a puzzle. This feature gives you a lot of room for creativity and experimentation. You can use your grid to create something completely fresh, giving your Instagram account visitors something amazing to see.

Wrap

Instagram is probably the best visual social media platform for engagement, and to make the most of the opportunities it provides, you need to step-up your Instagram marketing game. This post provides 10 new ideas that you can use to grow your Instagram following and skyrocket your Instagram marketing results.

Feature image via Freepik.com

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How to Use Instagram Analytics to Grow Your Following

Did you know Instagram has more than 500 million active users and counting? Are you using Instagram to build a following for your personal brand, blog, or company? If so, you might be wondering how you can grow your follower count without engaging in odd tactics such as buying followers.

The best approach lies in Instagram’s native analytics platform, known as Instagram Insights. This platform is only accessible to users with an Instagram business account.

Here, you can find information about your followers, content, and Stories. By knowing how to interpret and implement this data, you can develop a quality growth strategy for your profile.

To find Instagram Insights, navigate to your Instagram profile on your smartphone – this feature is not available in the browser version of Instagram. In the top right-hand corner of your screen, you will see 4 vertical bars of varying sizes. Click this icon to access Instagram Insights.

Navigating Instagram Insights

Instagram Insights offers surface-level analytics about your followers, posts, Instagram stories, and promotions. This data is communicated through metrics including:

• Impressions: The total number of times your posts have been seen
• Reach: The number of unique accounts that have seen your posts
• Engagement: The number of times a post was liked, saved, and/or commented on by users

Additional metrics include profile views, website clicks, email clicks, and directions clicks.

When you first open Instagram Insights, you will be presented with a 7-day view of your account. Here you will find the number of impressions, reach, profile views, website clicks, and email/call clicks for the most recent week.

Under this section is Followers. This is where you can find information about your followers, such as:

• Gender
• Age
• Location
• Activity (Categorized by hours and day of the week)

Directly below Followers, you will find a section full of your Posts. In this area, you can look at various metrics for your content, including reach, impressions, and engagement. You can also organize the posts by date range, metric, and type of content.

Following the Posts section is Instagram Stories. If you post regularly to Instagram Stories, you will find details about their engagement here. In addition to impressions and reach, this section provides insight into the following metrics:

• Taps Forward: The number of taps to see the next photo or video
• Taps Back: The number of taps to see the previous photo
• Exits: The number of times someone exited your story
• Replies: The number of replies (to your Inbox) a photo or video in a story received
• Swipes Away: The number of swipes away from this photo or video to skip to the next account’s story

Lastly, Instagram Insights also shows information about any promotions you may have launched on the platform.

Play around with the various sections of Instagram Insights. Once you know how and where to find specific information within the tool, it’s time to utilize the data and grow your Instagram following.

4 Ways to Leverage Instagram Analytics and Grow       Your Following

After becoming comfortable with the built-in analytics platform, use the data to test out the following growth ideas.

1. Determine When Your Audience is Active

Instagram does not serve content to users in chronological order, meaning there is no true “best time to post.” However, you can discover when your audience is most active. You can find this information in the Followers section of Instagram Insights organized by day of the week and time of day.

Using this insight, plan to post your Instagram content within these time frames. Be sure to track the success of each post and time and adjust your schedule if necessary.

2. Appeal to Your Target Audience

When reviewing the Followers section in Instagram Insights, does the age, gender, and location information align with your target audience? If so, you’re doing something right! If not, you need to examine your posts and identify why you’re appealing to a different market than initially intended. Adjust your content accordingly to attract attention from the right audience.

On the other hand, if you’re unsure about who your audience is, Instagram Insights will tell you. With the audience demographic and geographic information in mind, you can craft relevant and timely content to appeal directly to this particular segment of your market.

3. Understand the Type of Content Your Audience Engages With

Users won’t want to follow your account if you don’t post content they are interested in. Using the Posts section, look at the engagement, impressions, and reach data for your Instagram Stories, photos, and videos. Out of the three content types, which tends to generate the best results? You can also organize your content by certain metrics and time periods. This is beneficial in determining what type of content your followers tend to interact with most.

For instance, use the tool to organize your posts by engagement over the past year. What do you notice? Did you do something similar in the copy? Did you use a specific hashtag that generated a lot of likes? Perhaps your image was stunning. Or, maybe your video asked viewers to comment below. Identify the commonalities between your top posts and implement them throughout your upcoming content.

By having a consistent and engaging presence on Instagram, you’ll attract more followers within your target market as time goes on.

4. Analyze Your Call-to-Action

Data from Instagram Insights is an excellent way to determine if your call-to-action (CTA) is working or failing. For instance, many accounts tell users to “click the link in their bio” for more information. In addition to the traffic acquisition data from Google Analytics for that particular webpage, Instagram Insights can tell you how many people clicked on the link in your bio over the last seven days. This information can help you test which calls to action work best to drive a specific action, such as website or call clicks on your profile.

Another commonly used call-to-action asks people to comment or tag a friend. By organizing your content by comments in Instagram Insights, you can see how many followers completed that action.

However, since you’re interested in growing your followers, asking people to follow your account (if they don’t already) is a beneficial call-to-action to use. Monitor your follower account to see if this CTA works well with your particular audience. If not, use the information from Instagram’s analytics to pivot accordingly!

How to Calculate Growth Rate

While Instagram provides basic metrics, such as follower count, it does not offer in-depth insight such as growth or engagement rate. You must calculate this information on your own. Alfred Lua of Buffer provides excellent insight on how to calculate growth rate and engagement rate using data from your Instagram Analytics account.

To find out how much follower growth your profile has experienced, perform the following equation:

[(Followers Then – Followers Now) / Followers Then] x 100

This results in the percentage change in growth over a particular period of time.

After adjusting your Instagram content strategy using the tips provided above, use the Growth Rate calculation to determine how well these tactics have performed in increasing your overall follower count.

How do you use Instagram Insights and metrics to grow your following? Share your thoughts and experiences with us by commenting below.

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